Samsung’s decision last year to launch its super-sized though ill-fated Note 7 smartphone earlier than usual backfired big time, but this time around the South Korean chaebol is betting that launching a next-generation Note ahead of iPhone 8 will steal Apple’s thunder.

The head of Samsung’s mobile division, Koh Dong-jin, confirmed to partners last Friday that a Note 8 event in New York has been scheduled for August 23, The Bell reported.

The executive apparently told local news outlets that the next Note will hit shelves overseas, including the US and UK in September, followed by an October release in other nations.

A recent report said iPhone 8 supply may not ramp up until November, with the iterative iPhone 7s/Plus models possibly facing production delays of their own.

On the other hand, The Investor said a Samsung executive would only confirm the month of August, not a concrete date. According to DigiTimes, Koh refuted market speculation of Galaxy S8 sales falling short of those for its predecessor since launch.

Cumulative Galaxy S8 sales, he said, are 15 percent higher than those of Galaxy S7 compared on the same number of selling days thus far. As for the Note family, shipments of these products totaled 2.3 million units in South Korea since their debut in 2011, he revealed.

Smartphone leakster Evan Blass speculated that Note 8 should feature the same edge-to-edge 6.2-inch OLED screen with an 18.5:9 aspect ratio as Galaxy S8 Plus.

Other rumored features should include Samsung’s signature S Pen stylus, virtual assistant Bixby, a rear dual-camera system positioned horizontally and comprised of two 12-megapixel sensors, a rear-mounted fingerprint sensor and more.

It should cost slightly over $900 in the US and be offered in in black, blue and gold.

Reuters was first to report a month ago that the Note brand would continue with an eighth-generation device due for an announcement in August.

  • Tony Trenkle Jr.

    Why would it have the same screen? So basically to save money you could just get the S8 plus.

    • Rowan09

      There’s only so much they can do, it’s useless going so high in screen resolution on such a small device.

  • Rowan09

    So why would they steal the thunder from the iPhone with an S8 plus as stated by Tony with a stylus? I really think Samsung should just release the Note and Galaxy S devices the same time. I really want to see what will be so different about the Note 8. So why isn’t Samsung killed for an expensive phone like Apple is being killed?

    • ravinigga

      For is kinda a ripoff what Samsung does.
      The s series is the a beta with full price tag and the note series is the final version of their flagship with higher price tag

      • Rowan09

        Lol.

    • M_Hawke

      $900 vs. $1000+

      • Rowan09

        I guarantee that the $900+ phone comes with 64GB while the $1000+ rumored phone comes with either 128GB/256GB/512GB. Plus it will also hold its value and if I have an issue I would just need to bring it right back to a store while the $900+ phone needs to be shipped back and I get charged a fee.

    • George

      Because apple is literally going to sell the same design for 4 years in a row and sell this new epic design for $1000+???? I’m sorry but if Samsung did it with the s8 there is no excuse for apple to be a year behind in design.

      • Rowan09

        I really don’t know why people care so much more for design over actual usage. Does the S8 design make the phone better? To be honest no not really and that’s the reason my wife who buys anything with Samsung’s name on it still have her S6 Edge and didn’t care to upgrade from it. This minor change in looks for the S8 is not that big of an upgrade aesthetically, but it’s fine with me. I care more about functionality than looks.

        This $1000+ thing I believe is blown way out of proportion. We already have a $1000 iPhone and that’s the 256GB 7+. Now if they include the “8” with only 256GB and 512 then we understand why it’s over $1000. I don’t expect them to sell you a 64GB for $1000.

  • burge

    But the iPhone will still be the gold standard that all devices are held against.