Citing brokerage analysts, The Korea Herald reported Tuesday that Samsung’s latest Galaxy S8 flagship smartphone has moved fewer units than the previous-generation Galaxy S7 model.

Samsung sold an estimated 9.8 million units in Galaxy S8’s first two months of availability, or about 20 percent less than Galaxy S7’s twelve million sales in the same period last year.

It should be taken into account that Galaxy S8 started selling in three key markets while its predecessor sold globally immediately.

The report attributed the sales decline largely to the saturated smartphone market and, in part, to fiercer competition from Chinese rivals. Samsung apparently reduced supply orders for some parts, an unnamed industry source said.

That Samsung hasn’t’ bragged recently about Galaxy S8’s sales is another indication of the potentially slowing sales. “We estimate Galaxy S8’s sales volume to be similar to that of Galaxy S7 for now,” is all a Samsung official had to say about the matter.

The only data point Samsung shared was on May 16, when it said global shipments of its latest flagship smartphone exceeded ten million units in its first three weeks of availability.

Galaxy S8 debuted on March 30 and started selling globally on April 21.

“Since the 10 million shipment, Samsung is not revealing sales figures possibly due to slowing sales,” said a local analyst. “We assume Galaxy S8 is selling less than Galaxy S7.”

  • Rowan09

    No surprise everyone I know still have the S7 and not getting the S8. I believe some people are also waiting on the Note.

    • ravinigga

      Is Also not a huge upgrade only the main selling point is less bezels

      • Rowan09

        Can’t tell that to fan boys. I said the same thing and was killed for it. It’s pretty much the Note 7 without a stylus.

      • Jay

        Note 7 ‘edge’ with out a stylus*

      • askep3

        Now let’s hope Apple won’t make the same mistake

      • Rowan09

        We already saw a lot of the things that’s suppose to go in the “8” so it’s far from just less bezels. The S8 was an S upgrade, but Samsung and some fans made it seem like it was brand new.

      • (╯°□°)╯︵ ┻━┻

        And they executed that a bit poorly imo, along with the LG G6. I think sharp nailed that with their Sharp Aquos and so did Xiaomi with their Mi Mix.

  • CuBoy531

    Of course. Why would you spend $800+ on S8 then resell value dropped to $150 in a year. Android phones never hold resell value.

    • (╯°□°)╯︵ ┻━┻

      If you can’t wait to get the latest flagship I’d just go for the OnePlus 5 instead, way cheaper for the same specs.

  • So Young

    Its totally normal. Smartphone market is now on a mature state. There is absolutely no reason to upgrade your phone every 1-2 and maybe 3 years now if you purchase a flagship phone. The phones nowadays are fast, fluid and perfectly fine for everyday use. I have a 6s+ and the iPhone 7 never interest me and I still have no interest on the next iPhone because my 6s+ is still very fast and I really don’t feel the need to upgrade.

  • Benjamin Owuye Jagun

    Not really surprised that S8 sales are lower than the S7, because apart from the near bezel less design and better camera, it’s the Samsung equivalent of an S upgrade but the Samsung fanboys will defend Samsung and say it’s a new phone.