Having surveyed 2,200 adults in the United States, research firm Morning Consult Intelligence has found that one out of each three respondents showed interest in Apple’s HomePod sight unseen, or approximately 33 percent.

However, “only” 30 percent were interested in the HomePod speaker after being shown a comparison chart with other smart speakers, namely Amazon’s Echo and Google’s Home.

Among those who already owned Apple products, 45 percent were interested in HomePod and 17 percent said they were most likely to buy it versus 18 percent of the Apple faithful who said they’d be more inclined to buy Amazon’s Echo over Apple’s device.

What about the overall survey group?

According to AppleInsider:

Within the overall survey group 17 percent said they were mostly like to buy an Echo, and 11 percent the cheaper Echo Dot. Only 9 percent said they would go for a HomePod, below the Google Home’s 11 percent.

At $349, HomePod is pricier than Google’s and Amazon’s inexpensive speakers at $129 and $139, respectively. 57 percent of respondents said price was “Very Important” to them in a smart speaker while for 51 percent speaker quality was more important than the price.

Introduced at the Worldwide Developers Conference last week, HomePod beats both Amazon’s Echo and Google’s Home in terms of audio quality. The device features a four-inch subwoofer system that delivers clean bass without distortion and as many as seven beam-forming tweeters, each using its own amplifier for sound quality.

Driven by Apple’s A8 chip, HomePod provides sound awareness technology that’s able to detect when the device is against walls. After mapping its surroundings, it adjusts the sound output accordingly so that the most of the sound is spread out into a wide-open area instead of being muffled against a wall.

We should point out that this isn’t a totally fair research because HomePod is still work-in-progress and Apple has not really shown off any other features beyond Siri interactions, HomeKit controls and Apple Music integration.

Even if HomePad makes its December debut with only the aforesaid features, Apple is almost certainly going to add additional capabilities over time via software updates, just as Google and Amazon have been doing with their smart home speakers.

Priced at $349, HomePod will launch in the United States, the United Kingdom and Australia this December before gradually expanding to the rest of the world throughout 2018.

  • Joshua The-Legend Wiebe

    Yeah, surveys always say things, but then they’re fooled by the end results.

    • Bugs Bunnay

      Sounds strikingly similar to the recent US election… nyuk nyuk nyuk

      • John Kylemore

        Agree. These surveys never contact our household.

    • Jack Smith

      Like end results for the HomePod will be worse or better? Last Apple speaker lasted on market for 18 months and I actually purchased one. It was also $350 but there was NO Google Home back then.

      It is hard for me to see how Apple will be competitive. Plus this is a flawed design, IMO. I keep the GH on my nightstand and the nicer speakers in the front of the room. If all in one device there is no way to listen and command.

      So for light music and getting answers, etc I use the GH and then if want to listen to louder music the speakers I have are CC enabled so work seamlessly with the GH.

  • Susie

    I love my iPhone, iPads, MacBook… but have people gotten so lazy they really need either of them? Maybe if I were Oprah or Tom Cruise and my mansion was a block long but for the average human I think it’s lazy.

    • Mike

      Depends on the person. For me I use it to control my home and take down notes. It’s not about being lazy but rather being convenient. I can control everything from my couch without moving a finger and you may say that is lazy but getting up to turn off the lights isn’t going to burn a single calorie.

      • Susie

        Point taken. To be honest I hadn’t looked much into the Home Pod until after I left this comment but this past weekend I visited my brother who has an Echo… I was impressed. I don’t know if I’ll buy one but I now understand a little more why people do. 🙂

  • Christopher Morris

    I think that most people already have Bluetooth speakers. And my iPhone already has “Hey Siri” which can do all the functions of this new devise, so what is the major reason to buy this?

    • Joshua The-Legend Wiebe

      The major reason to buy this isn’t for Siri, it’s also for the quality of sound, and the brain of the device. I havn’t seen a speaker capable of being spatially aware.

    • Rowan09

      To add on if this speaker can do what they say it’s a great system if you can use it for surround sound.

    • George

      This speaker doesn’t even support Bluetooth, dead on arrival.

      • Rowan09

        Why it’s a speaker for the house with Wifi? It would have been nice to have Bluetooth but it’s not meant to be a portable speaker (which I think is a mistake). I have no need for it, but would like to hear how they sound.

      • George

        Because it would mean it only supports Apple music right? I don’t plan to ever use that mess.

      • Rowan09

        I don’t know but you can AirPlay from your IOS device so I’m not sure your point. Do you have Apple Music and if so why is it a mess?

      • Icisz

        Why would it only play Apple Music?
        If it works with AirPlay 2 it would mean you could use your own music, or AirPlay Spotify too… other home speakers like this use wifi including sonos.

    • Jack Smith

      We have a Google Home in most rooms now and it is a different experience than with your iPhone.

      You can just walk in a room and not touch anything and do whatever you need. Plus with the GH all of them work together and give you whole house audio. My family use our GHs all day long. I am listening to one right now while I type this ;).

  • Trevnics

    The problem Apple doesn’t see is that people don’t associate Siri with being the “best” assistant. The reason iPhone owners love iPhones is because we see the iPhone as being far superior compared to its competitors. More people would steer towards the Homepod if they saw Siri as being far superior compared to other assistants. As it stands the only difference between the Homepod and other home assistants is that it’s speaker is very high quality, but the consumer can already buy a high quality speaker, so that alone isn’t going to steer the consumer away from well known home assistants such as the Google Home and Amazon Echo. All in all, make Siri better and the product will sell like wildfire

    • Rowan09

      It has little to do with Siri I guarantee most users don’t even use Siri. I have fire devices and never use Echo. People see this as a Bluetooth speaker and the price will be the driving factor. People see the echo for cheaper and would choose it just because of the price.

      • Jon20

        I think the real problem is the price for something that you can only use when you are at home. Most people don’t mind paying premium for things they can take with them anywhere. But $350 for something that just sits at home and you can’t even interact with its main purpose until you’re in front of it is hard to justify. They really should have priced it lower.

      • Rowan09

        If you compare it to an Echo yes, but it’s not meant to be a Echo. If it’s as good they previewed it will be worth the price for some but not me at this moment.

      • Jack Smith

        It is a flawed design if the sound is good. Has to be two pieces with the microphone and speaker separate.

      • Rowan09

        How do you know it’s a flawed design?

      • Icisz

        Compared to what… if you look at similar (or as close as you can get) premium speakers made by other brands in this size, it really isn’t that far out of context. I can’t wait to have a pair for the bedroom. If the main purpose is to have a really great sounding airplay 2 enabled speaker setup, this might be what you have been waiting for. If that price point is too much, the cheaper offering should suffice.

      • ericesque

        If people see it simply as a bluetooth speaker, wouldn’t they just buy an Anker for half the price of an Echo?

      • Rowan09

        No because not all speakers are the same. If this works as advertised it will be awesome.

      • Andre

        I don’t think it even has been reported it has bluetooth :-/

      • Rowan09

        I don’t believe it does, it’s a Wifi speaker.

  • Alex Wilson

    If I wanted a device like this, which I don’t, I could by nearly 3 of the competitors. Sorry Apple it might be the best thing ever, but you’ve once again out priced the market and this time by a HUGE margin. You’re already rich enough, if you want the market penetration you need to change your extreme Apple tax philosophy. No bueno!

    • Yeah I think Apple really missed the boat on this one. My impression of Apple has always been about selling high grade professional experiences for a fraction of the price of the competition. But this speaker is anything but that.

      It’s really a bummer to see Apple go from the company that said, only huge companies with lots of money can afford computers, let’s bring them to the general public, or people have to carry around their phone and a music player everywhere they go and they are tethered to their computers because of internet and email, let’s combine all these things into a revolutionary new product.

      This feels like apple said, huh? This seems like a popular device, anyone have any ideas on how we might be able to make it better than the competition? And the end result is that Apple made it ultra expensive because they didn’t add anything new. Nothing. They just gave it better components.

      And I think here we see apple stepping out of the realm of innovation and into the realm of premium for no other reason than just because of a tech bandwagon. It’s really just sad to know that this is where the company that I admired so much under Steve Jobs is heading. Guess we’ll be seeing a car next huh?

  • igobythisname

    I just returned an Amazon Echo that was sitting, unopened, on our dining room table since Christmas! I was more interested in getting the Google Home, but once I got money back for the Echo, I quickly realized we have 2 iPhones and a great ‘Hey Cortana’ desktop that sits in the living room, we don’t need another device ALWAYS listening to our conversations in the house…

    • Mike

      Amazon Echo and Google Home are more of a family device while siri on iphone is personal and cortana is just for the desktop. With echo and google you can control your home and other stuff that will be only dedicated to your home. Also you make it sound like you got some top secret stuff going on in your house. I could care less if they want to hear what I have to say since its going to have nothing to with them.

  • thewinelake

    I’m amazed at the strength of opinion when people haven’t even heard it? Maybe sound quality is not important to most people?

    • Jack Smith

      The problem is the design is flawed. If sound quality is important than it has to be two pieces. Now if it was and you could detach that would be super cool. But you can NOT command it when it is one piece.

      Prefer the Google Home (GH) setup that is both a decent speaker and microphone but then works seamlessly with many speakers you can buy that have ChromeCast (CC) built in. To me this makes far more sense. Or you can buy a cheap CC device to plug in if your speakers do not come with CC.

      Hopefully Apple gets it after releasing and creates a two piece follow up that you can attach if you want to use like that but then you can detach the two pieces. It makes ZERO sense to push the sound quality and then sell as a single device.

      But what is going on with Apple to make such a blunder?

      • thewinelake

        I thought you were going to be able to buy 2 of them (or even 5 of them!) to work in stereo/5.1 configuration. Not sure where I read that…

        What do you mean by “You can NOT command it when it is one piece”?

      • Jack Smith

        The issue is if the microphone and speaker are one device then your voice sound waves have to get to the speaker and there is physically no way if listening to music loud.

        What Apple should do is make it so it can be one device but then enable detaching the microphones and have separate when wanting to listen to music louder.

        This is only an issue if Apple wants the focus to be sound quality. The GH and the Echo you are buying first as a smart speaker and second is sound which means you are not listening to music loud with these devices.

        The GH works seamlessly with CC which is pretty common in the US in speakers today. Otherwise there is a $30 device you buy that enables.

      • Icisz

        How can you prefer google home when you haven’t even seen this in action??
        It is AirPlay 2 enabled, meaning it will play nicely with products that support AirPlay 2. How you can assume blunder at this point is impossible to understand. Is it possibly you dont “get it” and Apple has done their homework??

      • Jack Smith

        Well first because I can have this today and the HomePod is several months away. But the other is that today I have perfect integration with the iPhone and I will NOT get the same from Apple even when they launch.

        Today my wife clicks the shutter button on her iPhone and then walks into our family room and can ask for any photo with very fine detail and not touch a single additional button and see the photos in 4k and HDR.

        Nothing from Apple to compete today. What Apple shared can not do the same or even close to the same.

      • Icisz

        You act like technology at apple is in a state of suspended animation – In my opinion: Yes the cast setup is good. Both companies look to one another to move forward. Both have excellent engineers and programmers. If its a good experience and it works for you all I can say is “that great…. I have no issue with Google’s successes when it works. Google cast also had a lot of growing pains. When I have Time to give the google home a fair trial in person it will help me form a better opinion of what works well and what does not. Recent outages still has me concerned however.

      • Jack Smith

        I think Apple wanted to focus on sound quality and did NOT want to do two devices so coming out with a flawed product.

        You can NOT do sound quality as the differentiating feature and NOT separate the microphones and the speaker.

        It is as simple as that. NO tech can fix the issue. The sound waves are coming out of the speaker and you voice sound waves have to get to the speaker.

        If I listen to music loud on my GH in my bedroom it makes a big difference when I am up just a tiny bit on the bed as the GH is to my side. My speakers are in the front of the room.

        Reason is then my voice sound waves can make it to the GH. But I am using the GH with CC to the speakers. Would be impossible if it was all in one unit.

        I love this setup because for regular things just use the GH speaker. But then when listening to music loud it works seamlessly with a lot of speakers as many now come with CC built in.

  • Jack Smith

    Wife clicks her shutter button on her iPhone and does NOT touch a single additional button. Then walks into our family room and asks for a photo to appear and auto-magically the TV turns itself on, the input sets, and the photo with very fine detail appears. But here is the kicker. It appears in 4k!!

    Does my wife have the new HomePod? No she simply purchased a Google Home and a 4K Chromecast. She also installed Google Photos on her iPhone. The work to tie everything together was simply logging into her Google account and that is it. Google made it all just happen.

    Honestly, Apple just feels like they have lost their way. One button press is the lowest friction you can get! But it is Google doing it with Apple hardware and NOT Apple.

    Then consider the ONLY way to see your iPhone photos in 4k on the largest screen in the house is from Google.

    I am talking like crazy fine details you can ask and get with this setup. So say show me Johnny building a sandcastle. Or pretty much anything you can think of. Sally tea party. Sunset. Photos from last month. I mean basically any place, time, person, object, and even color objects, etc

    • Icisz

      sorry jack you are incorrect. I can use my Mac and have been for a long time to see my 4k movies and photos at home but I do get your point: a point which won’t matter anymore when Apple offers 4k as an option in their ecosystem. For the record I actually find that using my Apple TV 4 @ 1080p with a 4k oled lg to be more than sufficient but ymmv.

      Frankly I would think that with so many people constantly whining about apples closed ecosystem this would be an area that consumers would be delighted in. What is wrong with having software that works well from another vendor? I use Microsoft office, so if it makes sense to use google home for your family, and you like the results, why not? I would agree Apple should have offered 4k on Apple TV sooner but with AirPlay 2 on the horizon, it is only a matter of time. If you like the google home offering, why not I guess.

      • Jack Smith

        On the largest screen in the house Apple will not provide anything for me to see our photos in 4k!

        Talking a big TV screen where everyone can see the photos and NOT a Mac screen.

        I am NOT whining about Apple closed system but the EXACT opposite. Wife uses an iPhone and has one click integration with the Google hardware.

        Not pulling out a Mac even or launching a single thing, etc. It is literally you walk in a room and ask for very fine details in a photo and the TV turns itself on, input sets and that photo appears in beautiful 4k on the largest screen in the house!

        But I can NOT do this with stuff from Apple beyond the iPhone. I have to buy Google hardware to make this so. I am NOT aware of anyone else offering a similar solution.

      • Icisz

        You need to read my comment carefully jack, not quickly. Yes I know exactly what you are talking about. My Mac is connected to my 4k lg tv and it works great at doing exactly what you suggest, although just recently the hd chrome cast has made that process a little easier and wireless. I am not saying YOU are whining I am saying people have been for years and then when other companies offer a viable solution now that is bad? No it actually is not- because it puts the proverbial fire under Apples a$$ to get on it. As I said AirPlay2 is coming and with it 4k support no doubt.

      • Jack Smith

        No I read your comments and buying a Mac to to connect to your TV screen via a HDMI cable is obviously not the same as buying a $55 4k Chromecast.

        But then even with the Mac you do NOT have one touch integration.

        So I can buy a $55 Chromecast and a GH and simply buy them, plug them in and log in. Then my iPhone can just click the shutter button and not touch a single additional button and then later walk into my family room and ask for very fine details in photos and the TV turns on, input sets and the photo in 4k appears.

        Versus having a Mac connected to the TV and no voice control of my photos.

        Can you see how they are different? The crazy thing is the Apple one is also many times more expensive but does NOT give you anywhere near the functionality of the Google solution.

        BTW, the point is also when the HomePod ships I am willing to bet you that it will NOT have this functionality that is available today from Google.

        Want to bet?

      • Icisz

        Sounds like splitting hairs a little but ok… I can use my Alexa (dot) and harmony to voice activate my home theatre. Touch ID on the Mac (nothing to log in) and one click on the photos app. not really a big effort. I appreciate fully what you are saying though, and your method has merit, but it also involves spending $100 cad for an hd chrome cast, and another $200 for the GH, both products that on some level are redundant (for me) with a few interesting features…. I will give it a try but would the average consumer be moved buy this?? can the average consumer even tell the difference between a 1080p image upscaled to 4k vs a 4k or compressed 4k source? I am not certain they can, but perhaps. If you recall, it took Google some time before Chromecast became a viable competitor to Airplay. Some still prefer airplay, and it is ubiquitous in that you find considerable support for it in amplifiers and other speaker products. 2017 now sees Chromecast has improved tremendously, and the recent upgrade to a 4k offering definitely will appeal to techies and photo enthusiasts alike.
        In terms of your bet ill take it. I would postulate that the home pod will be more about music than casting video- However…. The homepod has already been spec’d to utililize airplay 2. Support for 4k video would seem to be a logical advancement in that area: also, a 4k Apple TV is apparently in the works and I think that functionality- 4K and HDR – is imminent. Now will Siri be able to help? Well, considering how quickly the industry is moving to voice control and “assistants”, it would seem unlikely they wouldn’t be all over this. Regardless of when it launches, it is only a matter of time. Myself, I don’t care much about how long apple takes to make a good product; history has proven it is always worth the wait.

  • Laszlo Gaspar

    If the sound is as good as apple claim then i’ll replace my sound system with one or two of these, less wires for a cleaner looking desk setup.