Apple on Monday shared a trio of geeky ads that are part of its new campaign aimed at persuading Android users to make the leap to the iconic smartphone. Published on Apple’s official YouTube channel, the new mini-ads, running sixteen seconds each, promote the company’s ability to roll out important security fixes fast via iOS software updates.

Apple is also praising the smartphone’s smooth, stutter-free performance while highlighting easy contact transfer via the Move to iOS app for those who would gladly switch to an iPhone.

Smooth

“We design the hardware and the software so your iPhone just works,” says Apple.

Security

“Access to the latest updates keeps your iPhone secure,” reads the description.

Contacts

“Switch to iPhone,” reads the video’s description. “The Move to iOS app makes it simple to move your contacts, photos, and more to iPhone.”

The new ads use the tagline “Life’s easier when you switch to iPhone” and direct viewers to the recently revamped ”Switch to iPhone” webpage at apple.com/switch.

Apple’s mini-website for switchers now includes useful new sections covering topics like in-house designed iPhone chips, powerful cameras, easy of use, customer support and more.

Do you like Apple’s new ads? Do they manage to sell folks on the merits of iPhones, do you think? Let us know by leaving a comment below.

  • Rondog

    Actually a few of my friends are leaving iphones for Samsung phones, mainly because idevices are getting more difficult to jailbreak. Samsung phones are easier to customize the way we want them to look.

    • credulousgeek

      There choice but many people don’t care about UI my reason for preferring iPhone over all other devices i own is also because of irs UI I am not happy with galaxy s6 edge plus even!

  • AMB_07

    1st video is a bit misleading if they are referring to modern Android phones, it’s not 2010 anymore. Unless this is about your old phone or one of those super cheap phones.

    • credulousgeek

      Dude Android is still same no as such at par innovation owning and iPhone or Android device doesn’t give any of us license to be ambassadors of either one i own both but I have always preferred iPhone no matter what.

      • AMB_07

        I have no idea what you’re talking about, Android has changed significantly. In terms of performance/features/ease of use, both iOS and Android are on somewhat even grounds. So it comes down simply to the personal preferences of the end-user. One area I would argue iOS still holds an advantage over Android is support (OS feature updates and security patches) which is a major reason why I bought an iPhone over an Android phone last year.

      • credulousgeek

        what areas android made progress?enlighten me?

      • AMB_07

        In what areas has Android made progress? Well short answer is… everything. Long answer, well I’m not going to write you a book here but you can check out an article by The Verge which simplifies you Android’s improvements and evolution over the years. Just google ”Android: A visual history” and you’ll get it.

      • credulousgeek

        Tbh for me nothings changed its same shitty OS.

  • Marlon Brown

    How come i dont get these ads in Jamaica

  • :D

    But my phone is an iPhone…