First introduced in 2012, Apple’s 7.9-inch iPad mini won’t be updated going forward because the company is phasing out the device due to decreasing sales. A source close to the iPhone maker told BGR there’s “fierce cannibalism of Apple’s own products” and that the iPad mini lineup has just been “sized out of its own category.”

The report does not detail when the device might be discontinued.

“We’re also told that the numbers are ‘very clear’ as far as sales are concerned, which is most likely the biggest reason the company plans to eliminate the littlest iPad,” reads the article.

Following the introduction of the new 9.7-inch iPad model in March 2017, Apple phased out both the original iPad mini and iPad Air 2 models.

Apple could unveil a new 10.5-inch iPad Pro at its annual developers conference next month. It’s perfectly plausible that iPad mini won’t be featured on Tim Cook’s “2017 iPad lineup” slide.

The Cupertino company currently offers iPad mini 4 with Wi-Fi and 128 gigabytes of storage for $399. An LTE-enabled model goes for $529. Apple killed the 32-gigabyte iPad mini 4 edition after debuting the new 9.7-inch iPad model.

Japanese blog Mac Otakara claimed last October that Apple could release a fifth-generation iPad mini and market it as the 7.9-inch “iPad mini Pro.”

At any rate, iPad mini made a great choice for budget shoppers.

But with the September 2014 introduction of larger-screened iPhones, iPad mini has slowly but surely been losing its allure as a device that’s perfectly suited for light tasks such as reading, checking email, browsing the web, gaming, messaging and so forth.

Should Apple discontinue iPad mini?

Post a comment below to let us know!

  • Virus

    Steve Jobs was right the iPad Mini is pointless

    • ClaudieX X

      he never said that… liar… he said Shamesung 7 inch tablets were an abomination… and everyone that used one of that garbage know he was true…
      but the mini is 8 inch and the same resolution than his big brother… so is the same than de 9.7 but more portable. And is Cheaper…

  • Abhijeet Gupta

    It’s a wastage. With phones as large as 6.2″ there’s no need for an iPad mini.

    • Noohar

      Disagree.

    • M_Hawke

      I completely disagree as well. I have the 7+ and an iPad mini 2.

      • Noohar

        I have a 6S Plus & Mini 2. The Mini gets excellent daily use for consuming media amongst other things. Love the size

  • Obada Essa

    Off course it is facing decreased sales, since Apple doesn’t update it annually with the latest tech such as better cameras and better processors, etc. For me, the mini is perfect for its compact size for carrying around. I just wish this rumor is not true.

    • DragonPoo

      I agree. We’ve not seen any real innovation on the Mini since the Retina resolution and fingerprint reader. Then they bump the price of the last model up to full-sized iPad pricing. They did the same thing for the old iPod classic, keeping the price too high to justify the old technology. Then they blame poor sales.

      Personally, I have a Mini 3 and am happy with it. No reason to consider the Mini 4 at $400, unless they update it with the same tech they fit into the iPhone 7. It’s obvious they can squeeze that technology into a small device; they just refuse to do so.

  • Up Stream

    If Apple updated it with the latest tech to make the iPad Mini Pro it would sell.
    I really like the iPad mini size.

  • Jiří

    My iPad mini 2 is getting sick and I was planning to buy new mini. I really like the form factor. But I won’t pay premium for so told “pro” features..

  • Cerberus The Wise

    I’m not surprised, declining sales and part of the motivation that they’re making the 10.5 inch iPad is because they think the 9.7 inch is on the small side.

  • Donna B. McNicol [@dbmcnicol]

    Please don’t’. Some of like the smaller size and weight. I can easily drop it in my purse and the weight doesn’t bother the arthritis in my hands. I’d hate to see it go, it’s the perfect companion to my iPhone SE.

  • zuppa di mare

    Just wonder if these rumors would bump up the sales right now

  • siddique

    make the mini tecs as iPad pro and see the sales , i love the mini size

  • Felipe Queiroz Drumond

    I like iPad mini not due to its tag price, but because it is the most convenient option for me. It is lightweight, easy to carry and the size of a book. I’m stuck in iPad mini 2 because there is no new version that worths buying. I was expecting some like “pro”, but Apple disappointed me “updating” the old mini 4.

  • techfreak23

    They would be stupid to get rid of the mini. It’s a great size for a good portion of people.

  • Braddock81

    If this happens it’ll phase me out of the tablet Apple tablet market. I only use my mini for reading (and porn). All the others are too big and heavy for one-handed reading. For me anyway.

    • Rowan09

      One hand reading. Am I the only one that read this?

  • Alex Wilson

    I hope not we use about 25 of these at work, they work great and the price point is perfect. Full iPad is over kill for our needs.

  • ClaudieX X

    iPad Mini user since the first one… can´t believe why people don´t understand the great product it is… By far more convenient to carry than the 9.7 version, by far more convenient for reading than the iPhone Plus versions, By far more space to work, I use my PC remotely with my mini like a Full Power Notebook…, games look incredible in their iPad versions… and after all of that… is cheaper…

  • Khar99

    I use my Mini every day. It is the right size for checking email and reading online newspapers. Of course I am stuck at iOS 9.3.5 so I assumed they might not be around for too much longer. I might buy another non-internet version before they disappear.

  • M_Hawke

    I have the iPhone 7+ but I still use my mini 2. Combined with a keyboard, the portability and convenience can’t be beat. I don’t want a bigger iPad. I agree with those here that said that Apple should have been improving the mini to increase sales.