Apple on Tuesday released a new television commercial promoting the Beats Studio Wireless on-ear headphones and the Beats Powerbeats3 Wireless in-ear headphones. “Beats powers the world’s greatest basketball players to make their statement on the biggest stage,” notes the ad.

The 30-second commercial, titled “Be Heard”, features NBA all-stars LeBron James, Kevin Durant, Draymond Green and James Harden who can be seen listening to a song by American rock duo “The White Stripes” while warming up with their Beats headphones.

And here it is.

As mentioned, the commercial uses the song “Seven Nation Army” by The White Stripes from their album “Elephant”. You can purchase their album from iTunes or stream it on Apple Music.

How do you like Apple’s new Beats ad?

  • Alex Wilson

    Sports figures and actors do not encourage me to buy anything, in fact I find it a bit turn off.

    • Rowan09

      Well the media dictates fashion, so we are all affected.

      • Alex Wilson

        Only if you let them.

      • Rowan09

        I’m not a fashionable guy so I don’t care as much but we are all affected.

      • Alex Wilson

        I guess, but I can’t think of anything I’ve ever purchased due to some athlete or “celebrity” endorsement, if anything I won’t by some things if their names are attached to the product.

      • Rowan09

        Got you.