Apple on Tuesday released a new television commercial promoting the Beats Studio Wireless on-ear headphones and the Beats Powerbeats3 Wireless in-ear headphones. “Beats powers the world’s greatest basketball players to make their statement on the biggest stage,” notes the ad.

The 30-second commercial, titled “Be Heard”, features NBA all-stars LeBron James, Kevin Durant, Draymond Green and James Harden who can be seen listening to a song by American rock duo “The White Stripes” while warming up with their Beats headphones.

And here it is.

As mentioned, the commercial uses the song “Seven Nation Army” by The White Stripes from their album “Elephant”. You can purchase their album from iTunes or stream it on Apple Music.

How do you like Apple’s new Beats ad?