Launching a week from today, a new Apple Watch variant created in partnership with Nike pairs a Space Gray Apple Watch Series 2 aluminum case with a strap featuring a new creamy color and black perforations (they’re calling this color combo “Light Bone”). Marketed as Apple Watch NikeLab, this limited-edition version of the wearable device will be available on nike.com, at NikeLab doors and at an Apple Tokyo popup store in Isetan beginning next Thursday, April 27.

NikeLab models will be available in 38mm and 42mm options, respectively priced at $369 and $399 like your regular Series 2 models. I’m not sure if you can discern it from the hero shot top of post, but the NikeLab Innovation x Innovators logo appears on the inside of the strap.

Like prior Nike+ variants of Apple Watch, the new NikeLab edition is being positioned as “the ultimate style companion” for those with a passion for running.

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Aside from a special combination of straps/colors/materials along with deep integration with the Nike+ Run Club app and a few exclusive Siri commands, this is your regular Apple Watch Series 2 will all the features you’ve come to love: built-in GPS, water resistance up to 50 meters, a faster S2 chip and a lot brighter screen than its predecessor’s.

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Curiously enough, these new NikeLab variants won’t be offered in Apple’s own retail stores or through the company’s online store, which is definitely a first for the wrist-worn device.

Apple’s been collaborating with Nike on various initiatives since the iPod days.

After launching two Apple Watch Nike+ models in Silver and Space Gray last September, Apple this spring made the exclusive Apple Watch Nike+ straps available standalone.

Previously, you had to opt for an Apple Watch Nike+ if you wanted one of those wonderfully executed bands in Nike’s signature colors.

Source: Nike

  • nova12

    that band

  • zebonaut

    Apple is concentrating too much on style and not enough on Innovation.