Starting with the release of iOS 10.3 and macOS 10.12.4, iPhone, iPad, and Mac users are able to help Apple improve its products and services by letting the company analyze their iCloud data. As much as you may trust Apple, you should know there is a simple way to stop sharing your iCloud analytics data, whether you use an iOS or macOS device.
Analysis of your iCloud data (ie. text snippets from email or text messages) allows Apple to improve intelligent features and services such as Siri. This sharing of your iCloud analytics, when enabled, does come with some pretty strict standards that make it impossible for Apple to link a data point with you personally. Via privacy preserving techniques such as differential privacy, the company makes sure that no iCloud data can be associated with you in any way.
To respect users choices, Apple has of course included a switch that easily lets people opt out of iCloud analytics sharing, and we will show you how to do just that.
How to opt out of sharing your iCloud analytics on iPhone or iPad
1) On your iPhone or iPad, go to Settings > Privacy > Analytics.
2) Look for the Share iCloud Analytics button and toggle it off.
From a user perspective, disabling iCloud analytics sharing shouldn’t have any visible incidence on the usage of your iPhone or iPad.
How to opt out of sharing your iCloud analytics on Mac
1) On your Mac, go to > System Preferences, and select Security & Privacy.
2) Click on the Privacy tab, and make sure Analytics is selected in the sidebar.
3) Uncheck the Share iCloud Analytics box. And you’re done!
Whether or not you want to disable iCloud analytics is a personal choice. Personally, I usually don’t mind giving up a little bit of privacy if it means improving my experience with products or services. In this case, and because Apple can’t link your iCloud data with you or your iCloud account, I see no reason to disable this option, especially if it means it can make the artificial intelligence used by Apple on iOS and macOS better. But again, it’s a personal decision.