Apple this morning announced a special edition of its iPhone 7 and iPhone 7 Plus in a beautiful new (PRODUCT)RED finish, with sales of the device contributing to the Global Fund to fight AIDS. The new iPhone 7 and iPhone 7 Plus (PRODUCT)RED Special Edition with its red matte aluminum finish continues more than ten years of partnership between Apple and (RED). The special edition (PRODUCT)RED iPhone will be available to order online worldwide and in stores beginning Friday, March 24.

“Since we began working with (RED) 10 years ago, our customers have made a significant impact in fighting the spread of AIDS through the purchase of our products, from the original iPod nano (PRODUCT)RED Special Edition all the way to today’s lineup of Beats products and accessories for iPhone, iPad and Apple Watch,” said Tim Cook, Apple’s CEO.

“The introduction of this special edition iPhone in a gorgeous red finish is our biggest (PRODUCT)RED offering to date in celebration of our partnership with (RED), and we can’t wait to get it into customers’ hands.”

The new (PRODUCT)RED iPhone 7 will be available in 128GB and 256GB models starting at $749 from and Apple Stores and from Apple Authorized Resellers and select carriers. Apple continues to sell the iPhone 7 series in existing finishes: Jet Black, Black, Silver, Gold and Rose Gold.

The new (PRODUCT)RED iPhone 7 goes on sale worldwide beginning this Friday, March 24.

The phone will start shipping by the end of March in the United States and more than 40 countries and regions, including Australia, Belgium, Canada, China, France, Germany, Hong Kong, Italy, Japan, Mexico, Netherlands, New Zealand, Russia, Singapore, South Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, the United Kingdom and United Arab Emirates.

Brazil, Chile, Colombia, India, Turkey and other countries will follow in April.

Apple is the world’s largest corporate donor to the Global Fund, having contributed more than $130 million as part of its partnership with (RED) in the past ten years.

How do you like this new (PRODUCT)RED iPhone?

Source: Apple

  • Tony Trenkle Jr.

    Also theres a new app called Clips…

  • John

    Ooooo. Nice.

  • Cones1r

    I want a hunter green color

  • Douglas Scott

    Should have been red with black screen

    • Blacklight: Retribution

      I agree. Tired of the white screen on almost all colors.

    • Anthony

      I love the white face but I do agree red might have the best color to match a black face. I can’t see them doing it with anything else

      • John

        I think red with black face would be too 80’s. Thewhite face feels more simplistic modern look.

    • Wilber Alexander Flores

      This would be the colour I want. Or give us a blue like the pixel

    • Leo Saint


    • Gerardo Castro

      Red with black
      White with blue (though that would copy the Pixel exactly)

    • Jay

      It seems a bit lazy too, the ring around the home button should be red too like all the other colors…

  • Martynet

    I want gold with black front 🙂

  • Gerardo Castro

    iPhone SE has also been updated in terms of storage capacity

  • That looks gorgeous but I agree with below comments about the black screen.
    Here’s hoping they release this for the i7s too

  • Woz A Nater

    That’s just butt ugly.

    • igorsky

      See above.

  • kris

    Make the whole thing red. That’s hideous

    • igorsky

      This is supporting a great cause, you prick.

      • kris

        Because it’s ugly I dont support the cause?

      • SpideyRules

        People can have their opinions about the look of this phone and it doesn’t say anything about their opinion about ‘the cause’. Only mind-numbing idiots would make that correlation…

  • Ernest Cooper

    Apple are almost certain to continue this colour option into the fall when the I phone 7S/8 will then be available and is just a stop gap to boost sales of the current model-must say i am glad they have made it a subdued/classy shade of rather than the pillar box/traffic light variety.

  • jalexcarter

    yeah the whole thing should’ve just been red. even having a black front would’ve been better but if it was that way i probably wouldnt be able to stop picturing the old black and red U2 ipod classic haha that thing was pretty cool lookin tho!

  • SpideyRules

    I’d buy this if there wasn’t a new iteration of iPhone coming out in less than 7 months.

  • Chris Mn

    They should create like a workshop that brands like converse offers; pay a little more but be able to customize your colors schemes. I know I would pay extra for that.

  • MMA Rules

    But I could get this with a skin, I know I know it’s for the cause don’t kill me

    • igobythisname

      this is much better since the product (RED) version is white not black on the front. what’s the name of this skin? thanks!

      • MMA Rules

        There are a couple of companies, dBrand, EasySkinz, ColorWare, etc.

  • igobythisname

    I would be SOLD! [on getting the 7S Plus version of this product (RED)] if the front of the iPhone was black, not white! smh~!

  • WvB22

    Apple could better donate some food now. Otherwise there won’t be any people left to protect from AIDS.

  • bluedog

    No need for the F bomb

  • Siri Tim Cook Holness

    Ima be picking up the 128GB plus model on iPhone upgrade program