Japanese blog Mac Otakara is reporting that Apple’s OLED-based iPhone 8 may be marketed under the “iPhone Edition” moniker, saying the flagship handset may hit store shelves well after an announcement in September. The story corroborates prior rumors and analyst reports suggesting that iPhone 8 might launch later than expected and cost upwards of $1,000.

Mac Otakara expects the LCD-based iPhone 7s and iPhone 7s Plus iterative updates to go on sale shortly following the announcement.

The outlet claims that iPhone 8’s features haven’t been finalized as of yet with the exception of three features: wireless charging, dual cameras and a display based on power-sipping organic light-emitting diode (OLED) display technology.

KGI Securities analyst Ming-Chi Kuo predicted iPhone 8 would have an OLED-based screen measuring 5.8 inches diagonally, with a 5.1-inch usable display area and the rest being used for a function area at the bottom providing quick access to virtual buttons.

iPhone 8 function area concept via MacRumors Forum member “deuxani”.

As per Mac Otakara, the Cupertino firm is currently testing multiple iPhone prototypes.

Some of them feature LCD displays while others use OLED screens. Among the prototypes in testing are units with and without Home buttons. Apple is also experimenting with different materials for the chassis, including glass, aluminum and white ceramic, in order to determine an optimal material for mass-production processes.

Multiple prototypes are reportedly being tested in parallel with engineering validation testing. The Wall Street Journal first said back in November that Apple was prototyping as many as ten different variations of the next iPhone.

At any rate, marketing its next flagship handset as “iPhone Edition” should signal to would-be buyers that the device is a top-of-the-line model, similar to how Apple Watch Edition is the flagship model in Apple’s smartwatch lineup.

If you were Apple, how would you call iPhone 8?

Let us know down in the comments.

iPhone 8 concept top of post courtesy of Daniel Csonth.

Source: Mac Otakara (Google Translate)

  • Leonard Wong

    Apple being Apple
    Edition everything
    Still prefer iPhone X

    • Jamessmooth

      same here

    • Jose Rivera

      I know that I was a little too optimistic but I was hoping the iPhone 7 would be iPhone X since this is technically the 10th generation iPhone but under their actual naming, it’s considered iPhone9,1. So this year will be the true 10th iPhone since it lands on the year it’s turning 10 years old. It would’ve been cool if they got everything ready and it magically dropped the same time the original iPhone did.

  • Franklin Richards

    Nah. They’re going to announce the next iPhone. Then a slide pops up showing “iPhone 8” then the 8 animates to turn sideways. iPhone ∞.

    • Rowan09


    • ravinigga

      Or they show first iPhone Oled then remove led and put O on top of the other o then it’s says iPhone 8.
      Or mine IP8ne

  • Jamessmooth

    So this trend of announcing something then releasing it after a long wait is gonna continue huh? I hope they price it right. If it’s anything more than 1500 I’m out.

    • Franklin Richards

      Apple hasn’t announced anything. These are all just rumours and leaks.

  • AMB_07

    dumbest name ever

  • GUY

    I’d call it iPhone anniversary

  • Sailor_V90

    Has anyone seen the mock up of the 10th Anniversary iPhone that Everything Apple Pro did? I thought it a nice tribute. I’d buy it if that was 10th edition.

    • GUY

      No ,… Gonna look it up but the thing is that concepts are always better than the actual thing .. That’s why new iPhones feel boring because people expect them to live up to fictionnal devices.

      • Sailor_V90