Apple just rolled out a pair of new iPad Pro commercials via its YouTube channel, running sixteen seconds each and titled “Need Less Stuff” and “Take Better Notes”. The former positions iPad Pro as a clutter-free alternative to clunky desktop PCs.

The latter makes the bold claim that iPad Pro and Apple Pencil “revolutionized the way people take notes,” adding that users can even record voice notes. Watch the new videos, then jump into the comment section to tell us how you liked them.

Like prior iPad Pro videos, the new clips are based on real tweets from real people.

Here are the new videos.

Take better notes

Based on a 2012 tweet from Twitter account @jeszka24.

“You could take notes in a whole new way, if your computer was an iPad Pro”.

We get it, Apple—iPad is the new computer.

Need less stuff

Based on a 2015 tweet from blogger, designer and photographer Lix Hewett.

“Your computer would be more than a computer, if your computer was an iPad Pro,” says the video’s description. Must be fun for these folks to wake up realizing their tweeting has been featured in an Apple commercial.

The previous ad has showcased other Apple Pencil features.

The remaining clips in Apple’s “Real problems… answered” ad campaign positioned iPad Pro as a viable notebook replacement, focusing on such features and benefits as lack of viruses, availability of Microsoft Office and built-in cellular connectivity.

How do you like the new videos?

Which one do you prefer over the other, and why?

Source: Apple on YouTube

  • Cerberus The Wise

    wat @ 2nd ad

  • GUY

    Great device but Honestly after Jobs Apple has no idea what an iPad should be.
    First it was “the iPad” a simple focused tablet then they screwed the iPad line with the iPad mini and the iPad Air… And again with the iPad pro and the iPad pro mini ( 9,7″ ) and now the upcoming 10.5″ iPad pro mini plus ( hopefully it wouldn’t be called that ).
    God damn it Apple! More models kill the simplicity that you once were loved for.

    • Blip dude

      “Just too many options …. And you can’t just go around throwing “pro” at what ever you like.”

      I don’t think options is the issue, but Apple has yet to convince me how the iPad is a “Pro” device outside of the extra cost for the previlege to use their overpriced pencil and keyboard.

      How about an iOS design for the iPad first?? You know, an OS that actually unleashes the true power of the iPad.

    • Stuart Lombard

      I would also have to agree. The average consumer may be turned off by the ‘pro’ monicker. Apple’s audience may be confused about what the device is and isn’t.

  • Mallouk Malek

    funny ad but as most of people discussed in your previous post it’s not replacing the computer any time soon.

  • Abhinav Chaudhary

    How can they even think of calling it a notebook replacement.

  • Whats the app in the first video?

  • Amber

    I just want to know if this is a new app (If so what’s the name?)or a feature update for the iOS 11???(