Tim Cook: you will see Apple do more in the pro space

By , Feb 28, 2017

Apple on Tuesday held its annual shareholder meeting at its Cupertino headquarters. The gathering is standard affair—company executives and board members meet with stockholders to discuss a wide range of topics, including performance and proposals.

The most interesting part of today’s meeting, however, was Tim Cook’s informal Q&A session. The casual section allows attending shareholders to offer up their questions and comments to the CEO and other members of the company’s senior leadership team.

The Loop’s Jim Dalrymple attended the event, and jotted down some of Cook’s more noteworthy comments. Among them was his statement about iPhone sales: “Our goal has never been to sell the most, but sell the best. But we did sell the most last quarter.”

Here are some others:

  • Apple Watch had its best quarter ever
  • If Apple’s services (iCloud, iTunes, etc.) were its own company, it would be in the Fortune 100.
  • Over 150 million subscribers have interacted with Apple (Apple Music, Netflix, etc.)
  • Cook’s comment regarding the “pro” space: “There’s still a ton of revenue outside of iPhone. The Mac, Watch, services, iPad are all essential to Apple’s growth. You will see us do more in the pro area. The creative community is very important to us.”
  • And his thoughts on a touchscreen Mac: “Expect us to do more and more where people will view it as a laptop replacement, but not a Mac replacement—the Mac does so much more. To merge these worlds, you would lose the simplicity of one and the power of the other.”

2017 could end up being a significant year for Apple. Rumor has it that the company is planning a Spring event to unveil new iPads and perhaps new iPhone models, and of course no one can stop talking about the iPhone 8 that’s expected to launch this fall.

Source: The Loop

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  • malhal

    yeh iPad Pro 😉

    • GUY

      With airpods pro

      • Bugs Bunnay

        and wireless charging pro

      • askep3

        Hopefully they’re black smh

  • MacServiceGuy

    how does no one see what’s taking place here…

    cook just told you they are moving closer and closer to replacing the macbook with the ipad.

    yet you cheer… nice

    • Bugs Bunnay

      because that will never happen. desktop cpu > mobile cpu any day

    • The article literally said the opposite

    • I’m not sure how you got that from reading that this will “not [be] a Mac replacement—the Mac does so much more. To merge these worlds, you would lose the simplicity of one and the power of the other.”

      A lot of people use their laptops for simple things like email, browsing and media consumption. For these people an iPad could be a replacement. But for “pro” users the Mac lineup isn’t going anywhere.

  • LOL…. a mouth full of nothing Cook…

  • Inseltraeumer

    Like any executive of any tech company would say otherwise.