Report: U.S. iPhone users spent an average of $40 on apps last year

By , Feb 21, 2017

iPhone owners in the United States spent an average of $40 on apps last year, reports analytics firm Sensor Tower. That number includes both premium and in-app purchases, and it represents a $5 increase from 2015.

Unsurprisingly, most of that money is going to games. Sensor Tower says more than 80% of US App Store revenue in 2016 came from games, and it shows on the device level—users spent an average of $27 on games.

Other interesting stats from the report include that entertainment app spending was up 130% last year, to $2.30, as were Photo & Video apps (thanks to YouTube’s new Red service), to $0.70, and Music apps to $3.60.

Sensor Tower says that the data used in its report comes from an estimated 132 million active iPhone devices active in the U.S. last year. It also notes that the revenue estimates do not include taxes or Apple’s 30% cut.

Source: Sensor Tower

How much would you say you spent on apps last year?

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  • That’s probably how much I’m going to spend on jailbreak tweaks this year. I’ve already bought about five tweaks.

    • Kamran Mackey

      I’m not going to spend any money on jailbreak tweaks once I get my iPhone 7 Plus cause screw jailbreaking. I’m not about that “voiding your warranty” life.

      • It doesn’t void your warranty. Just do a clean restore and they won’t detect it. Fun fact. I had my iPod Touch 2g jailbroken years ago and they replaced it for me because it wouldn’t turn on.

      • Steve Jobs

        What is it with Apple people and their need to state things as facts when they have no basis whatsoever? Jailbreaking is protected by law, and in no way does it void any warranty.

      • ravinigga

        Yessir even u Steve jobs agreed to jailbreaking 🙂

      • Rowan09

        Well even though it’s legal rooting does void your warranty on most Androids and if you have a jailbroken device and it messes up your device and for some reason Apple finds out they can deny you service. It being legal just means at your own risk, not the risk of the manufacturers.

      • Steve Jobs

        There is literally zero risk with jailbreaking an iOS device because it always ends up with a softbrick that can be fixed with iTunes. Android devices on the other hand have no equivilent, which is why manufacturers can deny them service.

      • Rowan09

        Not true Steve you can brick your device with a jailbreak. It’s unlikely, but it can be done.

      • Steve Jobs

        I’ve been jailbreaking since iPhoneOS 2. So long as DFU mode exists, your device will never be hardbricked.

      • Rowan09

        I’ve seen a bricked 4s before from a back tweak.

      • Steve Jobs

        Could’ve had a broken home or power button. If you can get both of them working DFU mode will never fail. It’s a hardware level function that can’t be overrided.