Apple reportedly buys Israeli facial recognition company RealFace

By , Feb 20, 2017

Hot on the heels of multiple reports calling for some sort of facial recognition on iPhone 8 to potentially augment or supplant Touch ID, news reaches us that Apple has acquired RealFace, a machine learning and facial recognition company hailing from Israel.

The Tel Aviv-based startup, founded in 2014 by Adi Eckhouse Barzilai and Aviv Mader, was bought for $2 million, according to the Times of Israel. Hebrew-language financial outlet Calcalist pegged the deal’s value at several millions dollars. RealFace is innovating user authentication with what it calls the worlds leading facial recognition technology.

RealFace’s website stated that the firm’s proprietary solutions innovate people recognition with a smart, frictionless biometric login that works exceptionally well on low-powered mobile devices with constrained resources.

“Our revolutionary software is offering customers a smart biometric log-in solution that is changing frictionless access to applications on mobile,” reads the website.

RealFace’s website is now offline.

It’s unclear whether or not the removal was made at Apple’s request. The iPhone maker has not yet “confirmed” the deal with its usual boilerplate statement acknowledging that it buys smaller companies form time to time.

RealFace had raised $1 million prior to the acquisition and employs up to ten people.

What you see above is a video demonstration of RealFace’s SDK, powered by their facial recognition technology. It would appear that the startup’s proprietary technology is as fast as Touch ID when it comes to user authentication.

Even more interestingly, RealFace’s Pickeez app employs their facial recognition software to automatically choose the user’s best photos from every platform they’re on.

Check out Pickezz in action on a promo video embedded below.

Apple currently employs machine learning and computer vision across iOS and macOS.

Computer vision is currently used for things like the Memories feature and facial, object and scene recognition in Photos for iPhone, iPad, iPod touch and Mac. Apple prides itself with the fact that computer vision in iOS 10 uses the power of its in-house silicon and runs directly on an iOS device’s hardware rather than rely on the power of the cloud.

The latest deal marks Apple’s fourth acquisition in Israel.


Facial recognition in Photos on iOS 10.

In years past, Apple bought Israeli startups like sensor maker AuthenTec (for Touch ID), camera company LinX Imaging (for iPhone 7 Plus’s dual-lens camera and Portrait mode), flash memory controller maker Anobit and gesture recognition company PrimeSense.

As you may have probably heard, rumor has it that iPhone 8 might employ front-facing 3D laser sensors, not just for advanced augmented reality features but to enable facial scanning as a potential Touch ID replacement, too.

Source: Times of Israel, Calcalist (Google Translate)

  • Share:
  • Follow:

  • Write some code… Become a millionaire.. Congrats!

    • Abinash Shaw

      Remind you a very little fraction of coders become millionaires! Just like if you know how to act, you don’t end up in Hollywood.

  • Mark S

    “was bought for $2 million”

    How about was purchased? Take some writing courses people.

  • Amit Adele

    amazing company! proud to be israeli!