AT&T on Thursday announced that it is expanding its unlimited data plan offering to all customers. Starting tomorrow, all customers will be able to get unlimited talk, text and data on 4 lines for $180.

The move follows a similar one by the carrier’s close competitor Verizon, who announced its own unlimited data plan earlier this week, and comes amidst strong pressure from both T-Mobile and Sprint.

Of course, as with all promotions, there is some fine print here. AT&T says the $180 price tag comes after a $40 credit for the 4th smartphone line is applied, which takes 2 billing cycles. So you’ll actually have to pay $220 per month until the credit kicks in. Also, AT&T has the right to slow down your data speeds during “periods of network congestion” after you surpass 22GB.

“We’re offering unlimited entertainment on the nation’s best data network where and when you want to enjoy more of what you love,” said David Christopher, AT&T’s CMO. The plan will be available to all post paid customers starting Friday.

Source: AT&T

  • mdee4

    Don’t forget to mention that AT&T is now the only major carrier not offering any tethering with their unlimited plans. It’s the most expensive and doesn’t include tethering. What a joke.

  • chadskie

    I’ve been an AT&T customer for a VERY long time (back when it was AT&T, then Cingular, and now AT&T, again – about 16yrs?) with that being said….this plan is absolute crap. It might even push me to switch to either t-mobile or verizon, just because it’s so overpriced and they’re trying to get away with it. I have 4 lines, 20GB shared with rollover, free 1GB data in Canada for each line and tethering for $154 a month, taxes included (I have a 20% discount). I haven’t found anyone who can beat that considering I’m not a heavy data user and don’t require unlimited. But seeing this, really has me looking around!

    • Jack Wong

      If T-mobile work as well as at&t at where you work and home, then I don’t see any reason to stay with at&t.

      It is not just about the monthly price and the features from the package.

    • websyndicate

      I wish t-mobile had the coverage At&t had. I have a t-mo phone someone let me use for my daughter well just the sim and in the city she will drop to edge at times. That is in Eastern Washington

  • Rush Hadley

    I have been with AT&T since 2006. I just gave her my grandfathered unlimited plan 2 days ago.
    I just bought an unlocked iPhone SE to trying out the T-Mobile network in Denver, CO.
    Let me tell you, the 700 MHz band 12 is AMAZING!!!

    • Blacklight: Retribution

      While my barely bought iPhone SE on T-Mobile’s fast 4G LTE gets stolen today.

    • Jack Wong

      Glad that you found a better network in your state.

      I have been with at&t since iPhone 3G but the Tmobile network is kind of slow in Manhattan mid-town(where I work), I am not talking about few mbps different, the test result was ~24/12mbps for at&t, and 3/7mbps for T-mobile.

      I don’t mind to pay a little more for faster speed.

      I am paying ~$212 for 5 smartphone lines with at&t 30GB shared data plan now, I wonder if I will get any benefit from this new plan.

  • ChiefSpecialK

    I can only assume this plan doesn’t allow tethering?

    • DT

      Nope! Can’t say I’m surprised either.

  • Zack Morris

    How much for one line?

    • DT

      Your first born.

  • Josh

    I’ve been on the unlimited plan because I have Uverse. This doesn’t help me as I’ve already been getting 4 lines for $180. My hope is that they’ll do tethering too. I DO like the fact that I can get rid of Uverse and still have unlimited, though. I’d go to T-Mobile, but I just don’t hear good things about their coverage in Detroit and surrounding areas.

  • DD™

    I’ve been an Att customer for about 16 years too and I have the grandfathered unlimited plan. My contract is up this summer and I’m leaving att for Verizon, Their unlimited plan for $80.00 a month blows this stupid Att plan out of the water. Att is just getting ridiculous.

  • Jerry

    Is funny how ALL OF A SUDDEN all the carriers can do what T-Mobile is doing. Att, Verizon and sprint**maybe have been robbing us blind.