Apple on Tuesday began switching the typeface on its website from Myriad to San Francisco. Specifically, as noted by Daring Fireball, the company is now using San Francisco Pro Text, San Francisco Pro Display and San Francisco on Apple.com.

It’s a subtle change, but the new font is noticeably easier to read—particularly on devices with smaller displays—thanks to its bolder design and extra spacing between characters. It can be seen on Apple’s homepage and other pages throughout its site.

Apple debuted the San Fransisco typeface alongside the Apple Watch in 2015. Since then the font has been steadily working its way through Apple’s hardware, software and services products. It’s now on everything from Mac keyboards to iPhones.

Source: Apple via Daring Fireball

  • Marcus

    Everything on the site seems smaller now. It also doesn’t look as high end or professional. I don’t like it.

  • Nathan

    Needs more Helvetica Neue. 😉

  • Srv Rungta

    I don’t like it at all. That look of “professionalism” is now gone 🙁

  • Christopher

    I respectfully disagree. I think Myriad looks much less professional than San Francisco, It’s too narrow and tall. San Francisco on the other hand, has a more refined and electronically oriented design. I mean no rudeness whatsoever, this is just my opinion.

    • leart

      oh come on .. myriad it’s so boring nowdays.. it’s overused and doesn’t look modern anymore

      • Christopher

        Exactly. Things need to change for the better, San Francisco is a great font. And it sets Apple apart from the rest.

      • leart

        Apple can make mistakes or fail in certain things.. but not in design 🙂

  • Martynet

    San Francisco is made for digital screen so it is easier to read, especially in smaller sizes. Looks great.

  • leart

    couldn’t agree more.. the new font reflects the apple design trend and myriad looks just a prehistoric font now