MacBook Pro Touch Bar 007

Apple is working with Consumer Reports to better understand their MacBook Pro battery tests, according to Phil Schiller. The company’s SVP of marketing sent out a tweet late Friday night, saying CR’s test results don’t match Apple’s data.

Schiller’s comments follow Consumer Reports’ scathing review of Apple’s new MacBook Pro, in which the product-testing magazine said, for the first time ever, that it could not recommend the laptop due to inconsistencies in battery life.

Here’s what Consumer Reports said:

Typically, a laptop’s battery life may vary from one trial to another by less than 5 percent. To arrive at our final battery life score we average those measurements together.

However, with the widely disparate figures we found in the MacBook Pro tests, an average wouldn’t reflect anything a consumer would be likely to experience in the real world. For that reason, we are reporting the lowest battery life results, and using those numbers in calculating our final scores. It’s the only time frame we can confidently advise a consumer to rely on if he or she is planning use the product without access to an electrical outlet.

And here’s Schiller’s response:

Battery performance complaints have been aplenty since the MacBook Pro launched in November, and Apple responded by removing macOS’s “inaccurate” time indicator. Some users have reported improved battery life with macOS 10.12.2.

Source: Twitter

  • askep3

    Hope there’s a software fix

  • HK

    I wonder if there’s a link between battery life issues and the fact that engineers had to pull the intended battery design!?

    • Mark S

      From what I’ve read it sounds like this product was rushed to a release date. For whatever reason the mac team didn’t have the engineers it needed, a custom battery was supposed to go in but they had problems, they then went with some less than custom battery solution to meet a release date (the lucrative Christmas season) but had software issues with the real time battery life countdown timer so they removed it stating it wasn’t a very accurate timer anyway (funny that timer has been around for many many many years now) to cover the product’s shortcomings.

      • Byambaa

        Exactly, thats what i read somewhere too with some links, infos etc. don’t know where now.

      • The King

        It sounds so unlike Apple to rush products for holiday sales. They usually try to get ish right before trying to sell it for a overpriced tag

  • Mark S

    Phil you need to get with your marketing team (you know the people responsible for creating contrived conditions for products to be released) and then your engineering team to make better products, not worry about influencing independent companies without a financial incentive for selling expensive electronics devices.

    • malhal

      Schiller is head of marketing and has a degree in biology

  • Rowan09

    If they take my 2011 MBP straight up for a 2016 equivalent with Touch bar, I wouldn’t complain about the battery life and I’m sure others would do the same. Problem solved. Someone can just send this comment to Phil and Tim.

  • techfreak23

    Who wants 10 hours of just web surfing and iTunes playback? Apple needs to stop catering to the people buying MacBook Pros as a $2500 Facebook machine and start tackling the real issues such as being able to do some serious work for more than 10 hours. Smdh…

    • Jovani Hernandez

      I agree as more people buy MacBook pros just for school or social media and expect a 10 hour battery will cause apple to lower the performance of the mac over battery

  • Rolf Bause

    Haha, what is there to understand? – They’ve put in a 49 W/h battery!

  • n0ahcruz3

    They’re testing it wrong lmfao

  • Bacillus

    With only 4 button cells inside, this device seems to be intended to please Mr Hearing Impaired Phil

  • Guy

    Phil should work on them MBP prices too.

  • M_Hawke

    Seems like there are several instances of lapses with Apple these days. Whether hardware or OS software.