super mario run banner header

Japanese video games giant Nintendo is surveying Super Mario Run players via email about various aspects of the game, MacRumors reported Thursday. The company wants to know how much players would be willing to pay for a premium experience like Super Mario Run and if they would be interested in playing a sequel. The ten-minute survey was sent via email to a subset of Super Mario Run players who have linked the game with their My Nintendo account.

“What is the most that you would pay for the full game like Super Mario Run?”, asks one of the many questions in Nintendo’s survey. Another one asks players if they would be interested in playing a Super Mario Run sequel if one was released in the future.


It’s unclear if a sequel to Super Mario Run sequel is already in the works or not.

For what it’s worth, Nintendo is said to be gearing up to release Animal Crossing and Fire Emblem for iOS by Spring 2017. Those upcoming releases are thought to incorporate the freemium model with In-App Purchases.

Nintendo’s survey could be interpreted as a reaction to the fact that people who are accustomed to freemium downloads or 99-cent titles have slammed Super Mario Run in App Store reviews, rating the game a 2.5/5 on average.

I understand that for some people ten bucks may be a lot of money to drop on a mobile game. But Super Mario Run is no ordinary game. Aside from being Nintendo’s first truly mobile game, it’s an official Mario game even though your character runs automatically and you don’t get to explore the scenery as you might like to.


I have been playing Super Mario Run since its App Store debut.

To me, it’s anything but another endless runner. The three distinct gameplay modes extend longevity beyond the initial batch of levels. And if you’re serious about collecting as many coins as possible to build out your Kingdom, you will need to play each level at least three times, if not more.

It’s one thing to whine about the game’s requirement for a persistent Internet connection, but pricing criticism is not entirely justified, if you ask me. It’s disappointing that so many people are being cheapskates when it comes to such a high-profile game from the iconic company that brought us the beloved Mario franchise.

What are your thoughts on Super Mario Run pricing and Nintendo’s survey?

Source: MacRumors

  • I’d pay five bucks at max for this game.

  • Abhijeet Gupta

    4.99$ and I’m sold and no persistent internet connection coz a whole lot of people play it while travelling in subway etc where the network connection is poor, do these two and the ratings would improve

    • n0ahcruz3

      This ^

    • Mike M. Powell

      I guess they know people can hack games that aren’t server sided and just unlock all the items with just a couple lines of code changes. But unless u don’t have unlimited data and aren’t going three tunnels / subways all the time then you’re “kinda” screwed

      • n0ahcruz3

        They can maybe add like an endless runner mode during start menu maybe similar to temple run that doesn’t require internet connection.

      • Mike M. Powell

        This b nice, and then it can be posted to the leaderboards when connected to the server

      • Abhijeet Gupta

        I’ve unlimited data and I play games most of the times when I’m travelling in subway and 9 out of 10
        Times it doesn’t work.

      • Mike M. Powell

        I visited New York last week with some friends and btw (I’m scared of subways) plus I was the navigator of the crew since I was the only one with unlimited data to use the map app. And yeh I can truly say you lose all kinds of service when in there, but it seems for a quick 10-15 seconds till u arrive at the next stop. But still it’s a hassle when playing an “online” required game

      • Abhijeet Gupta

        I’ve never been able to play it in subway, tbh, just make it a 4.99$ game and we are good. There a million games out there, township, hay day need internet, coz they are synced online. But mario isn’t doing it. Just to dodge piracy, you’re not even letting users play. WTF

      • Agneev Mukherjee


      • Abhijeet Gupta


      • Agneev Mukherjee

        They offer unlimited data without any speed limitation?

      • Abhijeet Gupta

        Yes they do.

    • AMB_07

      The always-online thing is definitely a huge deal-breaker for me. 7$ is the most I’d ever pay for it.

      • Abhijeet Gupta

        Given how limited the game play is 7$ is way too much

  • Mark

    I bought it at the price it costs and I think it deserves the price its at. No question about it.

    • Vince Turnone

      Agree 1000%. It’s infuriating that people feel so entitled to content, music, movies, games etc.

      • Vince Turnone

        This game isn’t without problems. I’m not a fan of the constant connection needed.

  • Japón Contigo Videos

    I’m ok with the price but I completely disagree with the fact that you need to be connected to the internet, not all data plans are unlimited, and I consider this offensive to the people that payed the 10 bucks for it, I did it, but if I would have to reconsider it again I won’t pay a sh… cause of the persistent connection issue and their own server sometimes are shitty as hell (depending on the hour).

    • The King

      I believe when infinity blade came out, it was around 5 to 10 dollars. I paid that because it was worth it. It was a game that had massive content. Only one example and comparing different genres of games, but point was that the game was worth my money. This Mario is just a port from their old New Super Mario series and keeps Mario on rails in a 2D format. Tapping nonstop isn’t a flap birds thing to draw hype or entertainment. The fact is, Nintendo took an old Mario game, adjusted the way it’s pitched, and slapped it on iOS App store instead of considering to make a different Mario game that you control him and really explore for secrets and content. That sounds worth 10 dollars no problem

  • Joshua The-Legend Wiebe

    Free, with in-app purchases.

    • Natalie

      They said the one off price was in fear that children (under the very shit supervision of parents these days), would keep buying coins and whatnot, racking up a massive bill. We’ve seen this happen in Minecraft for the Xbox when a kid’s parent had $2k worth of skins for the game lol

      • Joshua The-Legend Wiebe

        That’s why restrictions were created 🙂

    • ravinigga

      Just go away play that stuff on android if you want free stuff and IAP up too 99$.
      Example dead trigger 1.

  • Cristian

    Make it offline and then we’ll talk

  • Melma

    Why Should I complain about10$ When I bought an iphone that cost me 1000$

  • terrible game. deleted 2 minutes after downloading

  • Bugs Bunnay

    a couple pesos!

  • [RECON1]

    $4.99 would be good. $9.99 I’m ok with, but only able to work with an internet connection is not ok. If they’re that worried about hacks, maybe they could do some sort of DRM management?

  • Jake Platt

    I think $5-$7 would be a fair price.

  • Noohar

    10 bucks is too much. As others have stated 5 bucks is a sweet spot.

  • Just saying what you’re thinki

    Sorry it’s good but not worth 9.99 I’d say 3.99-4.99

  • Jordan James Dalzell

    My question to you is what other Mario game has Nintendo released for $10? The answer they haven’t. Super Mario Run is a full fledged Mario game overseen by Shigeru Miyamoto. So I’d call a one off $10 in app purchase as fair.

    • The King

      Have you checked the virtual console lately? There’s SNS, NES and N64 games there for ten dollars. New Super Mario Bros for DS is 10 right now. They are re- released games, yes, but they could have easily taking this formula and charged me 10 dollars. Then I and others may not be so off about the price.

      • Abhijeet Gupta

        He didn’t !!

    • sg1969

      “Super Mario Run is a full fledged Mario game”


  • Guy

    $10 isn’t a bad price.

  • Anonymous

    I think ten is a fair price, i paid it and would pay it again for another classic title

  • Stefano

    certainly not $10!

  • Douglas Scott

    I bought it for $10, and would again if need be.
    Current amount of levels, it’s not worth more then 4.99. Double the levels it would be worth the 10 bucks.

    They should have went with in app purchases. 4.99 for current amount, with another 6 more worlds another 4.99 and so on. At 24 worlds, I would have given them 20$! And been super happy about it.

    I love Mario

  • Jamessmooth

    Christian, as usual, you nailed it. The $10 asking price for an officially licensed Mario game on iOS is killer. I did the survey today and said $10 is a fair asking price. I understand people being upset over the need for constant internet connection, but it’s only $10! Jesus.

  • I paid the 10.00, beat the game and have nothing else to do. Online mode is no fun, putting a kingdom together also no fun. Constant spamming of friend requests has begun on the latest update.. so in the end I paid 10.00 to run through a few levels.. took me about an hour to beat it. And now I’ve deleted the game. So 4.99 would have really been worth it. As it stands now, there’s not enough real content to warrant the price.

    • Mike Colacone Saal

      Why don’t you go back through it and get all the coins… there are 5 color coded coins in each level. And there are 3 rounds per level. That’s the actual challenge. The green coins are wicked hard sometimes. I’ve liked the game way more since doing that.

      • I’ll have to give it a try. Since the holiday break a lot of coworkers picked up the game and have tried to get me to come back. The new run mode or whatever it’s call sounds cool, since then I can just go against my friends rather then complete strangers.

  • 5723alex .

    No more than $2.99

  • Number216


  • hkgsulphate


  • Offline and free with in-app purchases

  • sinnerofa10shun

    I paid for it. I’ve been playing it since launch day. Maybe the name is what’s being sold, and $4.99 might be a tad more reasonable, but considering the content, graphics, playability, sfx, music, I think the $9.99 made it worth it for me, personally.

  • ericesque

    I’d be more comfortable with the $10 price if the game supported family sharing. Mario has always been a title for everyone. Asking me to fork over $40 so my whole family can partake means I’m just going to pass on the title.

  • sg1969

    $5 max.
    Seriously, now that they mention a sequel, it kind of confirms to me that they won’t be adding much more content in terms of the main worlds or more game modes. I’m glad I didn’t pay for this. I’d pay $10 for more content (I’d say double the number of worlds) but not for what we got.