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Nintendo Japan said in a press release today that Super Mario Run for iPhone has been downloaded more than forty million times in the four days following its debut on the App Store six days ago.

The game topped the App Store’s Free charts in 140 countries and is among the top 10 paid items in more than a hundred App Stores worldwide. Today, Super Mario Run gained a brand new Friendly Run gameplay mode, but with a daily cap.

Friendly Run mode lets you causally compete against your friends, says Nintendo.

To play in Friendly Run, first add some friends (don’t worry, yesterday’s update has squashed a bug with Facebook linking) by going to your Friends List, then tap Link to link social media accounts, or Invite or Add if you already added a few friends.

The other person must accept your invitation before you can challenge them to a Friendly Run. You can play Friendly Runs without using Rally Tickets or worrying about losing some toads in your Kingdom, which is nice, but your coins, toads and the number of enemies defeated will not increase in this mode.

To spice things up a little bit, your progress in World Tour mode determines how many times you can play Super Mario Run in Friendly Run mode on any given day. If you haven’t cleared World 1 yet, Friendly Run mode is limited to just play per day.

Catch 22: you cannot clear World 1 unless you cough up for a $9.99 upgrade. Those who have finished World 1 can play the game in Friendly Mode three times per day, or five times per day if they’ve also cleared World 2.

Super Mario Run Friendly run notice iPhone screenshot 001

Earlier in the week, Super Mario Run gained some new content in the form of Sparkly Christmas Tree, Sparkly Snow Globe and Poinsettia items that you can use to decorate your Kingdom ahead of Christmas.

Super Mario Run was initially met with great excitement from eager fans despite criticism leveled against its relatively high price, the requirement for a persistent Internet connection, the fact that paid $9.99 upgrades do not sync between devices and the need to earn and use tickets to enjoy Toad Rally mode.

According to a survey from App Annie, only four percent of those who downloaded the game have actually purchased the paid upgrade.

Super Mario Run is a free download from the App Store.

To access content past the first three levels of World 1, you must buy a $9.99 In-App Purchase to unlock all of the game worlds, levels and modes.

Source: Nintendo (Google Translate)

  • John Doe

    Just to put that into perspective..
    4% of 40 million downloads x $9.99 each is almost $16,000,000

    • leart

      it should be a drop in the bucket for a game like that… can’t imagine how was the cost for developing it

      • John Doe

        Yeah I see your point, but still.. $16,000,000 in one week!

      • leart

        that was the first week.. the creator of Flappy Bird was earning $50,000 per day… for months… just saying

  • ListenUpGuys

    It’s a myth that the in-app purchase doesn’t transfer. You just click “buy” on a new device with the same Apple ID and it re-activates on your device. It’s not clear that it will, but it will.

    This all stems from a complaint that IAPs don’t work with family sharing. That’s all. No-doubt this is why the game is free: Nintendo don’t want you sharing it with your family.

    Also by logging in with your Nintendo account your progress and IAP is shared between devices.

    Maybe correct the article?

    • It’s also possible to login under a different iCloud account and download Apps onto that dewive. I do this daily almost for my younger nephews. They are always wanting the new games but don’t have access to an account with money in it. Can anyone else verify????

      • ListenUpGuys

        Should be fine but I suspect Nintendo could have done something to prevent you using different Nintendo IDs with the same iTunes account. That’s the sort of thing they’d want to do.

  • n0ahcruz3

    Big mistake for Nintendo, they should’ve put this as paid not “free-to-play” demo.

    • Diego Milano

      I’m not sure why but I still can’t feel the “retro” spirit in these recent oldies adaptations, I think something’s amiss, but who knows… apparently statistics prove I am either wrong or nobody cares much and just wanted to give it a try.

      • n0ahcruz3

        It’s not the game play, it’s how to put it as free then after finishing 1-3 level, you get a message that you have to purchase $10 to unlock all levels. It’s pretty deceptive if you ask me. So instead of free they should’ve put it as paid app.

      • pegger1

        I agree, they shouldn’t have put it as an in-app purchase. They should have had 2 listings in the app store, the demo version and the paid version.

      • Diego Milano

        Yeah, that would be quite frustrating for me as well; I was just stating I don’t find the new games appealing when they could try to bring the original idea back instead. I don’t like old games’ remakes.

      • ListenUpGuys

        …but the gameplay is unique. No other Mario game makes you do every level perfectly in one go (on three difficulty levels).

    • 208s

      I agree, they should released release a paid app and a separate free demo app

  • James G

    The purchase works on multiple devices just not across family sharing. I paid once and play on iPad and iPhone no problem.

  • Joey_Z

    downloaded, played 15 minutes, deleted on the same day

    • Jonas Johnson

      What about the game didn’t you like?

      • 208s

        I’m guessing the fact it wasn’t free

  • I knew this would be a huge hit when they first staretd discussing release. However, what I don’t get it why these other companies aren’t already doing this. Youknow these old games which were huge hits would sell in App store.

  • 208s

    Am I the only one who thinks they are going to add premium currency later on? Why else would they include limited and time gated content in the game?

    • ListenUpGuys

      In-App purchases aren’t a good idea when you’re targeting parents to buy for children. IMO Nintendo needs to avoid IAPs if they want to keep the trust of parents.
      Nintendo loves doing limited edition stuff. They’ve just made it digital this time. Nothing wrong with that.

  • Sky

    Facing problem with my previously jailbroken but restored to iOS 10.1.1 iPhone, it just crash. So, I am waiting to jailbreak the iOS 10.1.1 in order to run this game… It is funny … they try to block jailbroken device but now force the non-jailbreak device to jailbreak it in order to play.