Tim Cook: we have great desktops in our roadmap

By , Dec 19, 2016

iMac 21.5 and 27 inch teaer 001

Apple has “great desktops” in its roadmap, CEO Tim Cook said in a recent posting to an employee message board. TechCrunch has the transcript, where Cook fields a question regarding whether or not Mac desktops are still strategic for Apple.

The comments come after the company’s MacBook Pro event this October, where iMacs and Minis were noticeably absent. It’s been over 430 days since Apple updated the former, and nearly 800 days for the latter. The Mac Pro is 3+ years old.

Here’s the full question and Cook’s response:

We had a big MacBook Pro launch in October and a powerful upgrade to the MacBook back in the spring. Are Mac desktops strategic for us?

The desktop is very strategic for us. It’s unique compared to the notebook because you can pack a lot more performance in a desktop — the largest screens, the most memory and storage, a greater variety of I/O, and fastest performance. So there are many different reasons why desktops are really important, and in some cases critical, to people.

The current generation iMac is the best desktop we have ever made and its beautiful Retina 5K display is the best desktop display in the world. 

Some folks in the media have raised the question about whether we’re committed to desktops. If there’s any doubt about that with our teams, let me be very clear: we have great desktops in our roadmap. Nobody should worry about that.

During the Q&A session Cook also fielded questions regarding his recent meeting with President-elect Donald Trump, and what he feels is Apple’s biggest differentiator in the increasingly competitive tech space, which you can read over at TechCrunch.

Source: TechCrunch

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  • Apple will unveil the all-new groundbreaking iMac Touch Bar with 2 new emojis and a new piano app. It’s gonna be unprecedented.

    • Jose Rivera

      *unpresidented

    • Diego Milano

      I have to admit this comment was hilarious, haha.

    • Alex Wilson

      Mmmm sounds like more Apple Courage! 😉

    • N&LH

      So, you basically put wrote the same comment on 9to5Mac, well it’s stupid to talk about something people have not seen yet.

    • Haters gonna hate great products…

  • techfreak23

    “…a greater variety of I/O…”

    Watch them go all Thunderbolt 3 anyway…

  • stylesbeyond

    bring on the type-c, i hope they only put that on! all other ports are dated for my use now

  • Conanap

    LOL greater variety of I/O? They’ll probably just put 10 USB-C ports in the next iMac / Mac Pro and call it a day

    • HK

      They tried that with the last Mac Pro. Spaghetti junction is not the clean aesthetic look that I thought Apple aspired to!?

  • HK

    The problem is that Apple (per Tim Cook) think that iPad is sufficient for everyone’s computing needs. That’s perhaps true for people only using a “computer” for emails, minor internet access, Facebook and similar.

    Unfortunately that leaves real computer users out in the cold. They want heavy duty machines that they can upgrade/adapt for their own creative/productive needs, without a spaghetti junction of cables as was needed for the 2013 dustbin!

    Many are suggesting that its perhaps its time to permit self-builders or a limited number of OEMs to provide kit with MacOs. But even MacOs is being dumbed-down to become more like IOS.

    Apple is in danger of losing out to Linux &/or Windows. That’s quite a big loss, given the billions that the Mac segment of Apple’s business rakes even (even at only 10% of the overall business).

    • Stephan Fry

      Hi HK, Thanks for your comment on my comment. If you found any of what I said to be valid or interesting I ask you upvote it. Until we have more power users pushing Apple to produce product for them it will never happen. Regarding allowing OEMS to make makes that happened with Power COmputing, Motorola, and Steve Jobs stopped it since it didn’t increase Mac OS market share it just cannabalised Apple’s share of the same market share that Mac OS already had. Therefore that will be very unlikely to be repeated. As for in danger of losing out that horse has bolted. Winblows has a massive lead for decades and linux is no threat at all… just not enough good apps. In fact since underneath OS X is Unix BSD most linux people would come over if Apple themselves produced some cheaper computers themselves or at least the hot tower I suggested using PC components. As is the Hackintosh market is big.

      • HK

        Hi Stephan, If Apple continues on current trajectory, then Linux could become a threat. Windows is too bloated, and very admin intensive. Linux works on many older machines (thus inexpensive and permitting longer use cycles of kit), is becoming much more user-friendly (so even novices can use it), and apps will be developed with increasing use/adoption. High-end users, however, can get the most up-to-date kit, and don’t have to rely on dumbed-down Apple kit or cantankerous Windows…

        Oh, and even Microsoft is amenable to working closer with open-source and Linux community, if recent news articles are anything to go by…

      • Kanga Blue

        Hi HK clearly your are a Linux enthusiast. Based on many generations of computers Linux will likely remain just that for desktop an enthusiast platform. To be anything other than that you would have to get the big software publishers like Adobe & Microsoft do full featured and up to date versions of their software suites and that will never happen for a number of reasons. One being it would cannabalise their winblows meal tickets and secondly you would need a big desktop market share on Linux for them to even consider this. The second couldn’t happen without the first.

  • TomA

    Tim Cook is starting to sound like Trump.