Alexander Hitzinger headshot 001

Earlier this year, Apple poached Alexander Hitzinger, the former technical director of Porsche’s race car program who helped the car maker return to the Le Mans endurance race, a company source told Reuters last Friday. The move was first reported by Germany’s Manager Magazin.

Volkswagen-owned Porsche officially confirmed Hitzinger had left the luxury carmaker in the spring, but didn’t share any further information.

As per his LinkedIn profile, Hitzinger left Porsche in March to join an unnamed tech firm located in the San Francisco Bay Area as an engineering executive in April.

During his tenure at Porsche, Hitzinger expanded a development team from ten to over 150 employees and helped return Porsche to endurance racing. He was instrumental in the development of the 919 hybrid sports car from scratch.

Over the past few months, Apple also poached employees from Here, a Berlin-based automotive mapping company, for mapping jobs in its secretive Maps office in Berlin.

Source: Reuters

  • Usama

    Apple needs someone else to lead. Tim Cook is not utilizing the billions of dollars in cash to move this project forward. He’s not a visionary or innovator, but rather a manufacturing expert. Look at Elon, with barely any cash and a few years with the most amazing cars on the market. All I see is poaching, project has stalled, employees left, poaching again… come on apple. Work harder, especially with all that cash.

    • burge

      Do you have inside information on what exactly Apple are trying to do ?

      Spending the cash just because it’s there doesn’t get results it’s about the right people at the right time when they are needed.