Surface family image 002

If you believe Microsoft, Apple fans are so disappointed with the new MacBook Pro that they’re now switching to Surface PCs and laptops in droves. In a blog post Monday by Brian Hall, CVP Microsoft Devices Marketing, trash-talked the new MacBook Pro, openly calling it a “disappointment”.

In the same breath, he suggested that the excitement of new Surface products coupled with the supposed MacBook Pro disappointment is now encouraging more people to switch from Macs to Surface than ever before.

Here’s the full quote (emphasis mine):

More people are switching from Macs to Surface than ever before.

Our trade-in program for MacBooks was our best ever, and the combination of excitement for the innovation of Surface coupled with the disappointment of the new MacBook Pro—especially among professionals—is leading more and more people to make the switch to Surface, like this.

It seems like a new review recommending Surface over MacBook comes out daily. This makes our team so proud, because it means we’re doing good work.

The trade-in program Microsoft mentions gives Apple fans a chance to bring in their Mac to a Microsoft store and receive a credit towards a Surface purchase. Curiously, Microsoft did not put a solid number on the switching claim nor did it link to reviews recommending Surface products over Macs aside from this PCMag article.

And here’s Microsoft’s touchscreen iMac, unveiled in October.

As of today, more than ten million people watched this video versus 4.2 million views for the MacBook Pro—Design, Performance and Features video from Apple.

Apple’s Phil Schiller said recently that the new MacBook Pro set a new record for online sales than any previous MacBook Pro model before it. Moreover, Slice Intelligence found that the new MacBook Pro outsold all of its notebook competitors in just five days.

Recent-Laptop-Launches MacBook Pro late 2016 slice intelligence chart 001

There’s no denying that the Surface Studio is a wonderful machine that will find its uses among the illustrators and creative professionals. Surface Book notebooks and Surface tablet/notebook hybrids are also great products in their own right.

But considering the new MacBook Pro, just like the latest Surface devices, has been available since a little more than a month ago, I have no doubt in my mind that Microsoft is telling a white lie here in terms of Apple fans switching over to Surface products.

Nice try, Microsoft, nice try.

Source: Microsoft

  • Grolubao

    It seems sales for the new Macbook Pro are high, but I can also imagine that after so many issues many people are returning them.

    • Alfred Stephen

      I don’t think that’s the case. Apple products are known for having good customer satisfaction (i.e. low return rate) and there has been no report that there is any serious hardware or software issue with the new macbook pro. The only “issue” i can imagine is the transition to USB-C and the ditching of magsafe and SD card reader but those buying it should’ve known it before they buy it and therefore it shouldn’t be a reason to return it unless they underestimate the impact of those transition in their workflow.

      • Jimmy Roche

        It’s been plagued with hardware issues. Go search graphics problem MacBook pro or poor battery life, and you’ll see tons of articles about these new macbooks bricking or getting 3 hours of battery life. They should have stucken with the tried design from last year.

      • Alfred Stephen

        Yes I’ve heard of those problem too but just like many technological products these days, mostly are isolated case. Definitely not Note 7 type of hardware issue.

        My problem with Apple these days is not that they have manufacturing problem but their product decision seems to be overly dictated by Jonny Ive and his obsession for simplicity. Headphone jack removal, card reader removal, magsafe removal, these are all unnecessary and user-hostile. I don’t mind when they remove floppy and replace it with USB since it’s replacing an aging technology with a better one. However, many of Apple recent removal is for technology that is marginally better (USB-C vs USB-A), worse (magsafe vs USB-C charging, universal audio jack vs proprietary lightning audio), or simply change for change sake (removal of SD card because it’s “cumbersome”).

        Anyway, back to the topic about switching to Windows, I guess those who do the switch are mostly recent converts who comes home to Windows. Even if your preferred apps are available in Windows, switching isn’t always so easy. Memorized keyboard shortcut and system-wide tiny differences are enough to frustrate power users to the point that they may have to suck it up and accept whatever Apple has to offer them. For me personally, that means ditching laptop altogether and replace it with a combo of iMac and iPad.

      • Jimmy Roche

        Well the note 7 ended up being the biggest flop ever, so that’s a given. Funny thing is it’s getting faster updates than any galaxy phone ever (in order to brick it)

  • Hammid

    Fool me once, shame on you. Fool me twice, shame on me.

  • Dilir Daiyan Aranna

    You are Absolutely Right,the New Surface Studio does not even have a single TB 2 or 3 port,even my 2014 Mac Mini has TB2.
    Besides that they did not even show any evidence

    • ravinigga

      The base model of the studio come with a hdd not ssd how sad is that. But again even Apple or Microsoft u pay a lot more because the brand (also of course the machine)

      • TechnoBuff

        You are wrong on that.. Get your information right..
        Each comes with a SSD and a HDD..Comes with two SSD configurations 64 and 128!

    • TechnoBuff

      FYI.. TB ports are not ubiquitous yet.. it is a standard Apple is pushing more than ever.. it is akin to stating that a phone does not have lightning port and thus it is sub par or people wont buy it.

      • Dilir Daiyan Aranna

        It is an Intel product,but only Apple has been paying attention to it.It has much more bandwidth than USB

      • TechnoBuff

        Again you miss the point.. it is not ubiquitous.. Intel or not

      • Dilir Daiyan Aranna

        Have you even seen a PC motherboard in recent years?

      • TechnoBuff

        What is your point??? You aren’t making any to the matter at hand.
        “MOST” motherboards out there does not have TB connectivity…. Let us be real here instead of making fallacious statement.

      • Dilir Daiyan Aranna

        So ,its not an Apple Exclusive thing.The External GPUs are already here ,and TB3 products are increasing.But Surface products are already outdated in IO compared to my 20GBPS Mac Mini TB2.

    • Who cares about thunderbolt ports anyway?

      While apple is still thinking if worth to add touchscreen on macs, Microsoft is taking the lead!

      Like they took forever to realize that a keyboard to the iPad is a good idea. They called it “Pro” and charged more for it.

      The evidence is the device itself and what’s on people’s mouth. It is what it is.

      Nobody is going to change their old MacBook because of a stupid touch bar.

      • TechnoBuff

        Exactly my point… An average consumer will not make a buying decision based on TB ports and frankly a huge part of Mac users are average consumers.

      • I know. Apple already have a big problem ahead.

        I don’t believe that locking customers on their own environment will work anymore.

        All the other companies are growing and expanding cause their devices works with many different accessories and services.

        Let’s wait and see how long apple will figure this out on their own.

      • TechnoBuff

        Apple will continue to do well… but the days of Apple dominating the landscape when it comes to innovation and design is virtually over…Everyone is getting better and catching up quite quickly…. Touch-bar is no innovation nor is removing headphone jack.

        If Apple keeps on releasing prototypes and calling them finished products and thendelaying their release due to the fact that they are unfinished products. then the brand perception will suffer

  • Jamessmooth

    The pendulum is swinging back. I love my surface pro 4, but don’t dare leave the house without my iPad.

    • rockdude094

      wot mate? Having the surface makes the iPad look redundant don’t you think ?

      • Jamessmooth

        I can ALMOST use my iPad for everything, but sometimes I need to break out the surface.

      • Blip dude

        Not really

  • Chinch07

    Count me sorta in.

    I switched to the Razer Blade 14 with a GTX 1060, i7 6700,16gb of ram and a 1tb SSD.

    Also comes with 3 USB 3 ports, an HDMI 2.0 port, 1 thunderbolt 3 USB C port, and a headphone jack.

    It feels like a blacked out mac with monster performance. Came from a 2013 MacBook Pro.

    • malhal

      Have you tried the Ubuntu Shell yet?

  • Merman123

    I actually know a couple of people switching over to Microsoft this year so it can’t be too much of a lie. It’s only saying that more people are switching over than before , why does that automatically have to be a lie?

    • Rowan09

      Is it because of the disappointment of the MacBook Pro? My father-in-law bought a new HP laptop and that thing is slow and the wifi stopped working. All the computers at my church automatically updated to Windows 10 and are now slow and have issues every other day. If a laptop works there is no need to upgrade my 2011 MBP still works fine so I won’t upgrade until it’s useless.

      • TechnoBuff

        I dont know how people come up with these worse case scenarios for Windows 10… I use a Surface Pro 3 with the latest build 14986 and i dont have issues with it and considering the amount of work and tabs i have open. it runs very smoothly.
        Either people are doing something wrong or not well informed.

      • therealjjohnson

        Because you have the latest hardware meant to run that software on. Most people dont. They update their OS and everything works slower because it uses more resources. We (as in people who read tech blogs and comment) are the exceptions and not the rule. We will always be ahead of the curve but most people are using old, slow, windows machines.

      • Rowan09

        Exactly as therealjjohnson said and most Windows users are not spending money on a Surface Pro. I just don’t get it why people feel it’s the ultimate Windows device when it’s not. I would prefer having choices like a Mac with Windows instead of being forced to stay in the Windows OS world. Everyone I know with a computer that automatically updated are having issues and that’s over 15 computers with 8 being in my church alone.

      • TechnoBuff

        Still irrelevant.. I own a MBP as well and know that some old Macs cannot run MacOS Sierra.. so expecting Windows 10 to run smoothly on all PCs is hugely unrealistic..
        FYI; SP3 isnt the ultimate Windows device but it fits my use case scenario.

      • Rowan09

        I got a computer made and was made about a month before Windows 10 and it’s slow as hell. I have a 2011 Mac on the latest OS and it’s fine. I prefer both and I’m doing Application development so I need a Mac anyways.

      • TechnoBuff

        It does not matter when your computer was made..
        If you have a PC with Intel celeron made yesterday, it will run slow with ANY OS, it is more about the specs of the PC….. Come on

      • Rowan09

        It has a I5 from what I remember, no one builds a computer with an Intel Celeron man. All I said was I have a 2011 Mac and it runs fine on the latest OS, try using a 2011 PC and run it on Windows 10 and tell me the experience. Nevertheless I prefer Mac because I don’t have to choose between the 2 I can have both.

      • Blip dude

        As someone who updated their Surface 3 to Windows 10, I was so happy to know that I still had the option to downgrade. Freaking updates were literally using up the already limited SSD space and only left me with 20 GB for my own files.

        Needless to say everything is well on Windows 8.1 though when I had a MacBook Pro (which I’ll eventually go back to), I have to admit that updates weren’t really an issue.

      • Mike

        I agree with you. I’ve had more problems on my Macbook Pro 2013 than my home computer. After a couple of months using it the laptop would start heating up and that was with only Google Chrome open. Now sometimes my screen freezes where I can’t type or move the mouse.

        Saying that window computer go slow because of updating is the same as people updating their iOS which will be making them slow. The pc I made at home for under $1000 probably runs a lot better than my macbook and with Windows 10 its great since its almost like windows7.

  • hkgsulphate

    the battery life and ports really disappoint me

  • Virus

    As soon as my MacBook Pro dies I will probably end up picking up a Surface Book unless Apple make some major changes, probably got a few more years left to live for now

    • Rowan09


  • Blip dude

    Just curious, would you happen to know the return rate for the Surface and MacBook Pros?? Seems people love to brag about sales, but when it comes to the returns rate suddenly everyone is silent??

  • mahe

    The question is:
    Would the MacBook (pro) also have this selling numbers if there are more hardware vendors offering Mac compatible (or however you will call it) devices?
    I mean, how many people will grab the alternative hardware if there is one?

  • Scott Curry

    Your ‘proof’ that Microsoft is lying has nothing to do with people switching. All it shows are sales. Well congrats to Apple for selling so much, but it doesn’t compare the sales of this iteration vs past iterations. What if the real data shows that while this MacBook sold that well, it’s still down 20% from the last version. Wouldn’t that suggest users are either not finding the upgrade worth it, or switching to a different hardware?

    If you’re going to ‘prove’ someone is lying, at least make the proof somewhat relevant to the discussion.

    • Wouldn’t the sentence “the new MacBook Pro sets a new record for online sales higher than any previous MacBook Pro model before it.” indicate that the sales aren’t down 20%?

      • Scott Curry

        No it wouldn’t. The article specifies ‘online sales’. This is not inclusive of all sales of the item nor does it compare it against all sales of the iterations before it.

      • I think what you’re forgetting is that this laptop is still only roughly a month old and isn’t available in most apple stores yet in some models unless you’ve ordered it online and requested a store pickup. If I ordered it today where I live I’d have to do it online and it would take about 2 weeks to arrive due to backorders all this time later.

        That in mind, and considering past launches, isn’t it safe to say that for the launch of any Apple product by far the majority of sales are online in the first month? Obviously if we were 6 months in that would be a much less meaningful statistic but all things considered with online being the only option for many of us I don’t think it’s unreasonable to use it as a benchmark.

      • Scott Curry

        It’s absolutely reasonable to do so, since they are using these statistics to ‘prove’ Microsoft is lying in their statement. Do I personally think it’s too early to call? Yes. But I didn’t make the statement. I’m simply saying that they can’t DISprove the statement with the data they’re providing.

  • :|Alain|:

    I’m sorry but the Surface Studio is not a touchscreen iMac. And this is coming from an Apple Sheep. I love Apple and all but i prefer Microsoft’s laptops than Apple’s

  • rockdude094

    I am a hardcore Mac user. Ive owned a couple of MacBook’s to date, but with the recent release I can imagine not using the same amount of money for something more powerful like gaming PC. I guess the new macbook pro would be worth it for someone who isn’t upgrading their previous gen Macbook. As of now there isn’t much of a performance increase to make me wanna upgrade my current laptop and I am not willing to play the dongle game at this point

  • What about stability.. Viruses? I’m always scared to switch after a decade of not even reinstalling my whole world of computing.. Which I did every year in my Windows days.. As a designer and photographer I like the whole Suface Studio idea… but a switch? .. I can’t imagine one, with my iCloud account and all..

    • TechnoBuff

      Well i understand the fact that you are tied into Apple ecosystem but the issue about viruses and stability is overblown..
      I do not have any antivirus on my PC apart from Windows defender and has never had any virus or malware attack. because i do not go on dodgy websites, click on any link or download crazy softwares.
      I have a MBP as well but i am continuously drawn to using my Surface Pro 3

      • MMA Rules

        You are speaking for yourself only, Do you know how many people that just want a computer that don’t know about the things you know? There are millions! So a Mac it’s safer for them! Listen I have a 2009 Mac Pro and I download things from torrent and nothing ever happen with my Mac! Let a regular user with no experience in computer do that and again there are millions of those people

      • Mike

        Yes but a normal person with no experience wouldn’t be downloading torrents…. they would most likely spend their time on youtube or facebook.

  • CrazedLeper

    “More Mac users than ever?” So, two?

  • therealjjohnson

    So are we doing a “switching more than ever before” based on 1 year of data? Since 2015? Hell, I hope more people are buying a surface book seeing as its a relatively new product and should sell better year over year. Am I over simplifying or am i missing something?

  • Mike M. Powell

    i don’t think i’d ever switch from apple anything, less they partner with skynet…

  • I think that a lot of people was waiting for the Apple Macs event to decide which way to go. And this time of the year, a lot of people buy computers. And if we add all the facts, that the Surface Studio is really such a cool device, as Apple is not pushing forward any of their own devices in terms of innovation, I think that there’s no doubt that people is going to make the switch.

    I did myself when the Surface Pro 3 was released, retiring my old MacBook (and since then, the only new thing till now is the touch bar).

    It’s sad that apple historically revolutionize the market staying in the front to get knocked out two years later in the same competition by everyone else.

    The only apple devices I still have is the iPhone 7 Plus for personal reasons and and iPad Air 2.

  • 5723alex .

    So, people are so disappointed with the new MacBook Pro that they are rushing to buy the Surface Book i7 with 1/10 fixability, the same Intel CPU, glued motherboard, glued maxed 16GB RAM..and prices $3200.

    • Jimmy Roche

      It’s the USB ports that matter to some consumers. They want to be able to use iTunes with their laptop and phone. Also battery life is a big pro of the surface book. I wish the surface book ran macos

  • TechnoBuff

    With focus on the point of this article.. People are missing the point which is the fact that Microsoft is gradually being seen in positive light design and innovation wise more than Apple.. The fact that 10M people have seen the video on Youtube illustrates the share of mind concept when it comes to marketing and advertising
    Everyone knows that Apple products are good and maintains value but Apple got there through share of mind… Microsoft still has a lot of work to do but they are getting a huge amount of what used to be Apple’s portion now and with all of Apple latest delays product wise.. Microsoft’s presence and others will only loom large

  • Nabeel hammad

    Windows is secure like Apple Products or Apple software ??

    Please comment

    • MMA Rules

      Not even close

    • M_Hawke

      Not as secure, but in my opinion, the “weakness” of Windows security is highly exaggerated. Been on Windows for 36 years now. Never had a problem and never had a virus or malware.

  • Jibbley Gravey

    … all lies… sales for MBP were at all times highs xD