DirecTV NOW iPhone screenshot 001

Two days ago, U.S. wireless carrier unveiled DirecTV NOW, its brand new Internet television streaming service that comes with a free fourth-generation Apple TV for those who would commit to at least three months of paid service.

Today, DirectTV apps for the iPhone, iPad, iPod touch and Apple TV have gone live in the App Store.

From AT&T’s blurb:

DIRECTV NOW lets you stream top live channels and thousands of On Demand movies and shows instantly upon sign-up. It¹s hassle-free TV, with no commitments, no equipment, and no installers. Watch your favorite shows on your favorite devices.

Start on one device, pause, and continue watching on another. Missed the first part of your favorite show that started airing 10 minutes ago? No worries! Restart your show from the beginning. Enjoy TV freedom with DIRECTV NOW.

The service provides several channel bundles, ranging in price from $35 to $70 per month with no commitments, no equipment and no installers.

DirecTV NOW iPhone screenshot 002

With up to 120+ channels available, the service is divided into four different tiers:

  • Live a Little for $35 per month, including 60+ channels
  • Just Right for $50 per month, including 80+ channels
  • Go Big for $60 per month, including 100+ channels
  • Gotta Have It for $70 per month, including 120+ channels

Premium channels like HBO and Cinemax can also be purchased as separate add-ons to any tier for $5 extra each per month per channel.

A free 7-day trial is available for potential new customers.

As part of a special promotion, AT&T is offering the Go Big bundle for $35 per month for a limited time. Because this is a streaming-only offering, no cable box is required. Maybe more importantly, no contract or long-term commitment is necessary.

On a related note, DirecTV is among launch partners for Apple’s new Single Sign-On feature currently available to testers through latest betas of iOS 10.2 and tvOS 10.1.

With Single Sign-On, compatible apps can use your saved cable logins to save you from typing your passwords for each app. Other Single Sing-On providers include Dish, Sling TV, Hotwire and GVTC Communications.

Grab DirecTV NOW free from the App Store.

  • Jamessmooth

    Has anyone pulled the trigger? I’d like to know if it’s really simple to just prepay 3 months and get the apple tv. Knowing its ATT, knowing its DirecTV, if you don’t do a certain thing just right they’ll be like NOPE!

    • Pavelbure

      It was very easy. Make up a password, give your address and credit card and you’re done.

      Apple TV should be here in 2-3 weeks. I heard you can go to a att store and get the Apple TV that day. I wish I had gone that route.

      • Jamessmooth

        Yup, it was super easy thanks. I wish I would have known about that option too. No brainer… like $100 for the service and a new Apple TV.

    • Pedro Cambron

      Super easy just picked up my Apple TV was in an out in 15 minutes.

      • MaRz Franco

        I called 5 different stores and they all say u cant pick up the apple tv at any store, it ships to you.

    • Hussain Alsanona

      Ooh yeah super duper easy plus free Apple TV

  • Y2J: Keeper of the List

    What’s going to kill this, I think, is that you can only stream from two devices at a time. And the lack of DVR but that’s coming some time next year.

    • Pavelbure

      Yeah, lack of dvr is something I’m going to miss leaving the ps Vue.


      • Y2J: Keeper of the List

        I was considering leaving Vue but because of the 2 stream limit on DTVNow we’ll probably just stick with Vue

    • Pardon my ignorance, but if the shows are on-demand, then what purpose does dvr serve? You can pause and play whatever you want. Correct?

      • Pedro Cambron

        Old shows are on demand not new ones. People want to be able to pause live TV and shows.

      • Ok I get you. Thanks.

      • Y2J: Keeper of the List

        You are not able to pause anything live, and not all shows will be available on demand. And I’m assuming live events (such as MMA, wrestling, sports) will not be available on demand, so if I miss a fight or something then I won’t be able to watch it because I couldn’t record it

      • Ok thanks.

  • Regginald Williams

    Are there geo location restrictions from Mexico?

  • Hussain Alsanona

    After testing the service I think it needs servers improvement because I was watching on my apple tv and it always shows me that I have hit the maximum number of streams. This is annoying. Also, the lack of having DVR. Other than that, the service seems fast and the content are very crispy. The app needs improvement because when I scroll searching for a show or movie it’s not that smooth. This maybe because am running a beta version of the tvOS. Last but not least, I’d love to see 4K support in the future. IMO, faster and clearer from Sling TV.

  • Adrian

    The sad part is that Directtv now don’t work in a jailbreoken iphone or with the root in Android…