Apple’s Black Friday deals are about gift cards, exclude latest products

By , Nov 24, 2016

Apple Black Friday 2016 Australia web screenshot 001

Apple has launched its Black Friday deals today in Australia and New Zealand through its online store and retail locations in both countries ahead of similar one-day deals scheduled to launch in other markets tomorrow. The one-day shopping event in Australia and New Zealand offers customers free Apple Store gift cards worth up to A$200 or NZ$215 with the purchase of certain products like select models of the iPhone, iPad, Apple Watch, Mac and Apple TV.

The offers are available through Apple’s online and retail stores in both countries. Each customer is limited to two gift cards per product category.

Sadly, shoppers don’t get a free gift card if they buy one of Apple’s latest products, like the iPhone 7, Apple Watch Series 2 or the MacBook Pro with Touch Bar.

Here’s a breakdown of what’s on offer in Australia:

  • A$35 gift card—Apple TV, Apple Watch Series 1 and iPhone SE
  • A$70 gift card— iPhone 6s and iPhone 6s Plus, iPad Air 2 and iPad mini 4
  • A$140 gift card—9.7-inch iPad Pro and 12.9-inch iPad Pro
  • A$200 gift card—12-inch MacBook, 13-inch MacBook Pro without Touch Bar, previous-generation 15-inch MacBook Pro, MacBook Air, iMac and Mac Pro.

Configure-to-order Mac models are also eligible for this promotion.

And here’s what Apple is offering to customers in New Zealand:

  • NZ$35 gift card—Apple TV, Apple Watch Series 1 and iPhone SE
  • NZ$75 gift card— iPhone 6s and iPhone 6s Plus, iPad Air 2 and iPad mini 4
  • NZ$145 gift card—9.7-inch iPad Pro and 12.9-inch iPad Pro
  • NZ$215 gift card—12-inch MacBook, 13-inch MacBook Pro without Touch Bar, previous-generation 15-inch MacBook Pro, MacBook Air, iMac and Mac Pro.

Refurbished products do not qualify for this promotion.

The event is limited to two gift cards per product category per customer.

Similar one-day shopping events have gone live, or are about to launch in other major markets, including:

What’s your opinion on Apple’s 2016 Black Friday deals?

Source: Apple Australia, Apple New Zealand

  • Share:
  • Follow:
  • ravinigga

    That suck really :(. That’s a bad Apple

    • Bill

      Ungrateful much?

  • Mark S

    Considering they have hundreds of billions in the bank it’s amazing how they won’t discount the hardware. Gift cards? Meh.

    • Bill

      One doesn’t accrue billions by giving things away, though.

      • Matta Fakt

        Yeah. The big problem here is that they’re only incentivizing the purchasing of last gen devices

      • askep3

        Let’s not forget that the way it works with apple is that last gen equals low end, unlike other companies who release multiple new models with different specs apples old devices like the iPhone 6s and stuff are devices that people still should and do buy, in which case these sales make that purchase lighter.

        lol but I’d still love some nice sales on newer hardware

  • Beario

    Gift Cards? It is safe to say if Apple’s Black Friday deals are going to be so lackluster that they don’t have to worry about anyone looking forward to another one.

  • Jon20

    Yeah, Apple really needs to step up their game when it comes to customer appreciation and providing discounts for loyal customers. To not even offer these gift cards to new product purchases is not exactly a great move on their part. If you consider the amount people are paying for these products, customers would be more inclined to use the gift cards for all the accessories they now offer like Dongles, Apple Watch wrist bands, etc… It’s really something they should think about, considering many people are pretty deep into the Apple Eco system and they can only buy so many products before m

  • n0ahcruz3

    If you’re a smart apple device buyer you would avoid Apple stores(unless you have a barclay card). Other stores offer deep discounts for apple devices.

  • askep3

    Not a bad deal on the Apple TV

  • Alan

    Just bought a product through Apple Pay, and was discounted the value of the gift card. Looks like, at least in some cases, you do get a discount.