Check out “Bulb,” Apple’s first TV ad for the new MacBook Pro with Touch Bar

By , Nov 17, 2016

apple macbook ad bulbs

The new MacBook Pro hasn’t even shipped to everyone who have pre-ordered it, but on Thursday Apple began airing its very inaugural television commercial. Aptly titled “Bulb,” the video runs one minute and 37 seconds long and frames the expensive notebook as a tool “for ideas to come”.

“Ideas have always pushed the world forward,” Apple says in the ad. “Introducing a tool for all the ideas to come. The new MacBook Pro.”

It’s a quite nicely done ad, check it out embedded below and let us know what you think of it in the comment section below.

How do you like Apple’s first MacBook Pro ad?

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  • The Fluffy Alpaca

    That was a very clever ad! Such a great…idea…

    *of course pun intended*

    • Ángel Javier Esquivel

      Couldn’t been told better.

  • :D

    Other than TouchID, the touch bar hack more or less makes this redundant. The hack is even better than the actual touch bar in some ways.

    Nice ad though.

  • At least there’s one world dilemma that Apple solved with this ad: which way to hang toilet paper

  • Rolf Bause

    The sad thing is, that they really seem to think that this is their Heureka moment with laptops 😀

    • Jeffrey

      Of course they don’t, what makes you think that?

      • Rolf Bause

        Well, at least their ad department seems to think that…

      • Jeffrey

        I don’t think so, Apple always presents their new products as holy, this is no exception. It’s not different from any other Apple ad.

      • Rolf Bause

        That may be true, but for the things they presented recently, they could really dial it down a touch imo 😀 And they definitely weren’t always like that… they’ve often rather let the viewer decide if sth. was revolutionary or not. Take this for ex.: http://www.youtube.com/watch?v=6lZMr-ZfoE4&t=1m1s

      • Jeffrey

        Yeah that’s true, they have changed the way they advertise indeed, and it does look more arrogant, but I personally don’t mind…

  • «unapologetically brilliant»!

  • Impreza

    There’s a nod to the soundtrack (William Tell overture) used, if you missed it with the shot of the apple falling on the boys head. (William Tell had to shoot an apple off his son’s head). Apple are good with their cryptic clues in well made ads.

    • Chamadan

      Pretty sure that was a nod to Sir Isaac Newton.

      • 5723alex .

        & to William Tell

      • Impreza

        and yes

      • Impreza

        Yes