apple music

Apple is considering a price drop for its streaming music service, reports Digital Music News. The outlet cites multiple sources claiming that if implemented, the drop could be as much as 20%, lowering individual plans to $7.99 and the family plan to $12.99.

The sources are not inside Apple, but have been working closely with the Apple Music service since its launch.  They also emphasized that the changes are still under discussion, albeit ‘under serious discussion’.  Still, there are valuation debates underway, and the price chop may not be implemented.

The move could come as soon as this Christmas, and possibly start with a holiday promotional discount.  Currently, Apple offers a three-month trial window for users, which automatically rolls into the $9.99 monthly tier.  That formula would be altered, with those subscribing before Christmas enjoying the slashed rate by March or April.

The report adds that if Apple were to drop its prices, it would have to eat the difference. In other words, labels aren’t going to subsidize their fees. Apple, of course, has the resources to easily pull this off and it would put pressure on the cash-strapped Spotify.

At its September iPhone event, Apple announced that Apple Music has 17 million paid subscribers. Spotify has 40 million paid users. Earlier this month, Amazon entered the fray with its own streaming music service featuring plans starting at just $3.99/month.

Source: Digital Music News

  • Marcus

    I feel like this wouldn’t do anything to help Apple. The main reason people that I know don’t use Apple Music is because they’ve been using Spotify longer and it would be a hassle to transfer over their entire library.

    • Diego Milano

      Yep, and for me it’s like 3-4 dollars instead of almost 7-8 dollars. They just cannot compete, now matter how hard they try. They may become better competition in the US though, but Spotify offers more affordable plans outside the US whereas Apple sucks at pricing worldwide.

      • :D

        Apple charge the same prices here in the UK as Spotify

      • Diego Milano

        Glad I’m in Argentina then. They have more awareness of how economies work in different regions.

    • Fahad

      I am one of these people, I am currently with Spotify because of how large my library is and because my carrier gives me free Spotify. But I do know many price conscious people who would switch over to this in a heartbeat!

      • Rupinder

        Which carrier gives free Spotify, if you don’t mind me asking?

      • Fahad

        I’m in Canada, Rogers Wireless and Fido gives us free Spotify with select share plans!

      • XT

        In Mexico Movistar and Virgin Mobile gives us free spotify too

      • Giel Konink

        In the Netherlands KPN does give us also free Spotify 😀

    • Vic O

      Either of STAMP or SongShift app will transfer your library / playlists effortlessly.

    • All Day

      Plenty of apps that will easily transfer your entire library – plus playlists from Spotify to Apple Music. Stamp being one of them. Been around for years.

    • Abhinav Chaudhary

      Not true, almost 40% of the world’s polulation (India and China) do not use spotify because it isn’t available here. I use apple music because it works here and its only 2$ a month. I havent seen anyone use spotify here simply because we cant

  • therealjjohnson

    I would welcome that for sure lol. I’m also sure that more people would sign up. Never used Spotify or other services until Apple Music.

  • askep3

    The people loyal to Spotify (with their libraries there) will be hard to switch, but many people will want the $24 per year savings, especially new subscribers.

  • 5723alex .

    We pay in my country $5.50

  • Luka Petranović

    They should consider bringing it to more countries…

  • Chloe Elizabeth Wade

    What about student plan?