Search Ads are now live in the App Store

By , Oct 5, 2016


As promised, Apple on Wednesday officially launched Search Ads in the App Store. You’ll notice them at the top of select App Store search results, denoted by a light blue background and a clear ‘Ad’ placed just below the app’s name.

In our few quick tests, we saw Search Ads for generic terms like ’email,’ ‘weather,’ and ‘calendar,’ as well as for specific app names like ‘Uber.’ Sometimes the ad matched our search term, and sometimes it showed a competing product.

We also noticed that Apple doesn’t like to show you the same advertisement in back-to-back searches, and ads can vary in sizes. For instance, some just show a single descriptive sentence, and others are big enough to show full screenshots.

Search Ads was designed to be effortless for small and independent developers. Invest as much or as little time as you have and still get results. We create your ads and match them to relevant searches. You can refine who sees your ad with optional keyword, audience and location features, and you only pay when a customer taps on your ad. 

I think the ads are going to prove annoying for some users at first, but in my opinion they aren’t at all intrusive. Plus, you don’t have to worry about Apple harvesting a bunch of tracking data from you and selling it to other companies.

  • Share:
  • Follow:
  • Noohar

    I take it this is only for the US? If so article needs to state that.

    • Paresh Bhatia

      I agree with you

  • Agneev Mukherjee

    Y’all say as if it’s something unobtrusive!!

  • Tracy

    I’m Edward, i had my friend help me hack my ex’s email cause i suspected she was cheating. all she asked for was her phone number. Contact him now, his email is hacksolution7 AT gmail dot com..IF u need help tell him Edward referred you to him and he’ll help. at first i did not give much thought, but my mind was still bothered .so i decided to contact the hacksolution7 AT gmail dot com to help catch my cheating spouse,he delivered as was promised he is really a genius,he also does P.I jobs, clears your record, passwords,I love him and his work. you should try it. Good luck ..mmnbb

  • jakeopp