Major healthcare provider Aetna announced plans on Tuesday to “transform members’ consumer health experience using iPhone, iPad and Apple Watch.” As part of the initiative, the company will be subsidizing the cost of Apple Watch for select employers and individual customers, and will be supplying nearly 50,000 of its own employees with the wearable.

Aetna today announced a new initiative to revolutionize members’ consumer health experience by combining the power of iOS apps and the unmatched user experience of Appleproducts including Apple Watch, iPhone and iPad with Aetna’s analytics-based wellness and care management programs. Beginning this fall, Aetna will make Apple Watch available to select large employers and individual customers during open enrollment season, and Aetna will be the first major health care company to subsidize a significant portion of the Apple Watch cost, offering monthly payroll deductions to make covering the remaining cost easier.

In addition to the customer program, Aetna will provide Apple Watch at no cost to its own nearly 50,000 employees, who will participate in the company’s wellness reimbursement program, to encourage them to live more productive, healthy lives.

With support from Apple, Aetna is planning several iOS-exclusive health initiatives, starting with deeply integrated health apps for iPhone, iPad and Apple Watch that will significantly improve the ability of consumers to manage their health and increase healthy outcomes. The initial solutions under development are among the first health apps designed for multi-device use.

“We are thrilled that Aetna will be helping their members and employees take greater control of their health using Apple Watch,” said Apple CEO Tim Cook. “Aetna’s new initiatives will be a powerful force toward creating better customer experiences in health care, and we look forward to working with Aetna to make them successful.”

Source: Aetna

  • Rowan09

    The Apple Watch can be Apples next big thing.

    • Shinonuke

      Next big little thing. I can’t wait to be able to afford an Apple Watch. Gen 1 is looking more and more affordable though

  • nova voter


  • 5723alex .

    Vitality in UK will also subsidize Apple Watch purchases.

  • websyndicate

    So Aetna will be getting metric from its member and employees like this. Did you workout, did you hit your walking goal, did you hit your standing goal. Okay you get cheaper rates. Oh you didn’t hit your goals you get charged more.

    When my doctor told me they could import my fitbit data and provided to my insurance as well I told him sure how much will you pay me.

    I dont trust insurance companies and believe there is a hidden agenda. These companies are for profit and not for charity in the USA.

    I personally would opt out. My data is worth more than a free watch IMO.

    • Chris Wagers

      Why is this a bad thing? Why not charge less for people that try to live healthy? I would love to save some cash this way. Might even help people get healthy and save money. Just my opinion.

      • Antzboogie

        Well said websyndicate my health information is mine and only mine. Its not going to be sold or held ransom.

      • Chris Wagers

        That’s cool. They could have a good health practice price and another price. This way everybody has a choice.

      • websyndicate

        Personally I can afford my tech without making deal with the devil. Why not just try to get healthy without subsiding your metics.

        Think of it like this is someone wants you successful more than you want it there is something wrong with that picture. They have a hidden agenda and that’s what I dont like about it.

      • Chris Wagers

        Yea they are getting something out of it. The more healthy you are the less theoretically they have to pay out to take care of you. I don’t have Aetna so either way right now it doesn’t benefit me.

  • George

    Insurance companies can all burn in hell.

  • Chindavon

    50k ceramic versions? :o)

    • Chris Wagers

      Only for their employees

  • M_thoroughbred

    There goes my insurance premiums