Pegatron CEO and Piper Jaffray slam analysts who predicted poor iPhone 7 sales

By , Sep 26, 2016

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The CEO of Pegatron, a Taiwanese contract manufacturer that assembles Apple handsets along with Foxconn, told Nikkei Asian Review he remained “cautiously optimistic” about iPhone 7 sales.

His comment targets a recent analyst report from KGI Securities’ Ming-Chi Kuo predicting fewer iPhone 7 sales in 2016 than the iPhone 6s garnered in 2015. Analyst firm Piper Jaffray, too, downplayed Kuo’s negative report in an interview with AppleInsider, saying it’s seeing similarities to the monster iPhone 6 upgrade cycle.

Pegatron CEO and Chairman Tung Tzu-hsien put it succinctly, saying that “consumers do not care about what analysts say about the lack of innovative features”.

He is “cautiously optimistic” about iPhone 7 sales and expressed doubt that the recent Samsung Galaxy Note 7 recall will boost Apple’s sales figures because, as he put it, the iPhone 7 is selling on the strength of the phone itself.

iPhne availability Pipr Jaffray
Data based on stock checks of 134 Apple retail stores 9 days after iPhone 7 launch.

His take on the Note 7 fires not effecting iPhone 7 sales significantly (emphasis mine):

The Note series only takes up a small portion of Samsung’s total shipments. Our U.S. client’s new handsets (Apple iPhone 7) are competing against Samsung’s Galaxy S7 series rather than the Note 7.

AppleInsider on the latest Piper Jaffray estimate:

Regarding negative interpretations of Apple sales data by third parties, such as information put forth by KGI Securities on Sunday, Piper Jaffray believes that the data is impacted by “essentially zero” iPhone 7 Plus models available for weekend sale, with no similar constraints for the launch of the iPhone 6S.

As these reports are not in line with “positive commentary and Apple’s own commentary about stock outs”, Piper Jaffray is sticking with previous estimates of an iPhone 7 sales cycle similar to that of the monster iPhone 6 upgrade, and not the iPhone 6s.

Here’s Bill Maher explaining why you don’t need to buy an iPhone 7.

Analysts in Taipei have estimated that Apple will ship a total of 201-204 million handsets for 2016, down from some 230 million in 2015, due to “weaker demand for the iPhone 7 compared to earlier models.”

Older reports claimed Apple had set a goal of having its manufacturing partners make nearly 100 million iPhone 7/Plus devices by the end of this year versus suppliers’ earlier prediction of 80-85 million units.

According to the latest supply chain report by DigiTimes, Apple has requested its manufacturing partners to stock chips for a combined 50 million iPhone 7 and iPhone 7 Plus units in the third quarter of 2016, and another 45 million units in the fourth quarter.

An estimate from analog chip suppliers claims that iPhone 7 chip volume for the first quarter of 2017 will likely fall about 20 percent sequentially to 35-37 million units to account for iPhone seasonality.

Shares of Apple fell 1.67 percent on Friday after German market research firm GfK estimated a 25 percent drop in international iPhone 7 sales when compared year-on-year to iPhone 6s sales. GfK’s data does not take into account iPhone 7 sales in the U.S.

Source: Nikkei Asian Review, AppleInsider

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  • TechnoBuff

    Certainly not a surprising statement coming from Pegatron CEO…. wouldnt say anything derogatory about Iphone either if the bulk of my revenue comes from Apple.

    • therealjjohnson

      Or if he has eyes and can see that the iPhone is doing well and better than all the analysts & blogs predicted…

      • TechnoBuff

        Only a stupid CEO will state that his premier product will not sell well… so go figure

    • igorsky

      Right, I mean it’s not like he has insight into sales that analysts will never have by being Pegatron CEO. It always has to some sort of pro-Apple conspiracy.

  • n0ahcruz3

    Of course they would say, apple is important to their business, why would anyone listen to pipper? They have terrible track record when it comes to predicting apple stuff. Ming chi koh is almost always spot on with his predictions. He predicted about decline of the iPhone yoy.

    • smtp25

      Any iphone decline or any brand is going to hit natural saturation point, then the majority of people will only upgrade when they have too (phone dies/lost/stolen) or they get free/cheap upgrades via contract

      • nonchalont

        Exactly, just waiting for the Apple Watch to be saturated in the market.

  • nova voter

    I couldn’t care less. I have my jet black 7 in hand, and I don’t own any apple stock.

  • voltik

    It’s just these deals from carriers that make the iPhone 7 worth to upgrade.