Apple: iPhone 7 launch supply very limited, Plus and Jet Black models sold out

By , Sep 15, 2016

iPhone 7 plus back side

Apple late Wednesday night issued a statement to several news outlets regarding launch day supply of its new iPhone 7. We’ve got the full text below, but the gist of it is that it doesn’t sound like you’ll be able to walk into an Apple store on Friday and buy an iPhone 7 Plus or any model in the new Jet Black colorway.

We couldn’t be happier with the initial response to iPhone 7 and iPhone 7 Plus, and we are looking forward to beginning sales through our retail stores and partners around the world.

Beginning Friday, limited quantities of iPhone 7 in silver, gold, rose gold, and black will be available for walk-in customers at Apple retail stores. During the online pre-order period, initial quantities of iPhone 7 Plus in all finishes and iPhone 7 in jet black sold out and will not be available for walk-in customers. Availability at partner locations for all finishes may vary and we recommend checking directly with them.

Customers can continue to order all models in all colors on We sincerely appreciate our customers’ patience as we work hard to get the new iPhone into the hands of everyone who wants one as quickly as possible.

Apple indicated that it expected demand to outstrip supply during the iPhone 7 launch, and inventory for its new handsets are typically limited during the first weeks, but this is the worst shortage in recent memory. Shipping estimates for iPhone 7 Plus models slipped to November just minutes after pre-orders began last Friday.

Source: TechCrunch

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  • Favna

    In the feels. I ordered my 7+ Jet Black 48 minutes into pre orders and it is already set to November 🙁

    • Jack Wong

      wow… I forgot to wake up but I was able to grab the 7 black for pickup on 16th.

      • Favna

        Black =/= Jet Black. The Black stock is much better.

      • Jack Wong

        Correct, I did not misunderstanding that.

        And I am stil shock that it sold out in 48mins…

      • Favna

        So was I. To give you an idea, at 8.30 AM I checked the apple store and it was still in maintance. I had to leave for a bit and came back at 9.40 AM when it was basically sold out already.

  • Valinor

    Yeah yeah Apple. We allready know its part of your tactics.

    • No. Apple would be much better off having sufficient supply to meet the large demand.

      For every iPhone they don’t have available for sale, they take the risk of losing that sale to another phone maker, such as Samsung.

      While one may think it’s a PR move, it’s really just supply constraints. Case in point: you could just walk in an Apple Store for the last two iPhone launch days and get the device you wanted.

    • Jack Wong

      This is why a leader is so important to a company.

  • Garmac

    I’m wondering how much extra time do the Jet Black requires in production time compared to the other iPhone colors… The 9 steps process must take a hella lot of time…

    • Jack Wong

      We will never able to find out from the people around us… since most of the people will be using a case with their phones…

  • nova voter

    my jet black 7 arrives tomorrow. woohoo!!

  • hkgsulphate

    apple is dead!!!


  • Ernie Marin

    I’ll wait until it’s JB which should be about a month or so, just in time for the new supply batch to come in.

  • Cris Franco

    By the time I get my Jet Black iPhone 7 Plus, the iPhone 7s Plus will be out.

  • Sooo… I pre-ordered with a ship date of Sept. 23 – Sept. 30. I’ll be out of town during that time frame so I said, Hey, I can just go pick it up in-store on Friday because I’ve done the past few iphone releases with no issues at all. I cancel my pre-order, afraid that they would give me shipping information before the 16th and then I wouldn’t be able to take my chance of picking one up in store. I cancel it yesterday, then find out today, that 7 plus models won’t be available tomorrow for in-store pickup. Way to go Apple. How do you assume that people wouldn’t want the 7 Plus model? C’mon.

    Had to pre-order again and now my ship date it set to late October. Thanks Apple. lol

    • askep3

      Only late october?

      • Yeah but that’s in comparison to an earlier ship date that has since moved to an even earlier date. Lesson to be learned: Patience.

  • Juan Felipe Yañez

    Well I just called apple and they said it was not true. That there are going to be devices for sale tomorrow. Hope they are!!

  • Rickey Woods

    why don’t these fools make enough phones to cover a launch ???? #STUPIDAPPLE

  • Austin

    pretty accurate, I was 13th in line at my local att store, and they walked out handing out vouchers & said there were ZERO black and jet black plus’s