Universal wasn’t joking: Lady GaGa’s upcoming new album won’t be an Apple Music-exclusive

By , Aug 26, 2016

Lady GaGA image 001

As you know, the major record label Universal Music Group is apparently done with streaming exclusives on Apple Music, Spotify and other services. Sources who spoke with HITS Daily Double caution that the repercussions stemming from the music industry’s disdain for exclusives have forced Universal’s label Interscope to release Lady GaGa’s fifth studio album on a non-exclusive basis.

Now even the album’s dance floor anthem, titled “Perfect Illusion,” would launch as an Apple Music exclusive in light of the industry kerfuffle over digital exclusives—despite the fact that a deal had been in place between Apple, Lady Gaga and Interscope.

What I’d really like to know is how much Apple was willing to pay the likes of Ocean and Lady GaGa as an advance for the exclusive and how many new people they signed up for Apple Music as a result.

As for leveraging exclusives as a weapon to lure music lovers to this or that service, it would seem that Frank Ocean’s exclusivity arrangement with Apple Music for his “Blonde” album has indeed provoked a major fight in the music industry that appears to have spelled doom for exclusive album deals.

Industry chatter has it that Universal—after agreeing to let Ocean walk away from them because they’ve grown weary of his constant demands—was unaware that the artist already had another completed album ready to self-release on Apple Music.

According to recent reports from BuzzFeed News and Music Business Worldwide, major record labels want to ensure that there’s not just one winner in music streaming.

“What we hope for is an ecosystem where all of these platforms are competing for audience and they’re competing for artist content,” a record executive reportedly said, adding that the music industry’s job is to “work across all of them and make sure that there’s not just one winner.”

Source: HITS Daily Double

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  • Xee

    I agree that exclusives are bad for consumers, and the streaming industry as a whole. But then I don’t care for the exclusives thus far.

    Well whatever deals etc they sort out, they need to get down to £5/month, £10 is too much.

    • igorsky

      Don’t expect record labels to start that fight…they honestly couldn’t care less what the consumer ends up paying as long as their pockets are full.

    • Rowan09

      No it’s not bad for customers because it forces competition to be on edge. This is just stupid because the record labels just want to try and make everyone hear the music, to fill their pockets. If everyone had the same catalog it comes down to just style, etc.

      • Xee

        Plus features and design of that service.

  • 5723alex .

    Universal pays the artists only 17% royalties where Apple’s exclusive pays 70%.

  • Tommy Gumbs

    Or this is all a hoax because the Album sucks balls. The end.

  • If it’s exclusive for one music service, then expect more people to torrent it.

    • Kaptivator

      expect more to torrent regardless if its an exclusive or not

  • Jerry

    She’s irrelevant

  • Micke på taket

    IF u have Spotify and know how to use IT all other services just feels so uncompöete