WhatsApp begins sharing account data with Facebook to boost targeted advertising

By , Aug 25, 2016

iOS 10 Lock screen WhatsApp Space Gray iPhone screenshot 001

Facebook-owned WhatsApp today updated its Terms and Privacy Policy for the first time in four years to reflect that the messaging service will start sharing select account data with Facebook in order to improve targeted advertising. Wait, does that mean that you’re going to be inundated with ads on WhatsApp? In a word, no—at least for the time being. As per the amended terms of service, “We still do not allow third-party banner ads on WhatsApp.”

Exiting WhatsApp users can opt out of Facebook data sharing in Settings → Account within 30 days of accepting the new Terms and Privacy Policy.

Don’t worry—your messages, photos and other media shared through WhatsApp won’t be automatically posted on Facebook for others to see.

“We won’t post or share your WhatsApp number with others, including on Facebook, and we still won’t sell, share, or give your phone number to advertisers,” reads the post.

Again, only account data is shared with Facebook, not your chats and media.

Data sharing is purely for the purpose of improving users’ Facebook ads and products experiences, the company ensures. It also lets it do things like track basic metrics about how often people use these services and better fight spam on WhatsApp.

After accepting data sharing, you’ll see better friend suggestions and more relevant ads on Facebook. “For example, you might see an ad from a company you already work with, rather than one from someone you’ve never heard of,” says the firm.

More information is available in this WhatsApp support document.

Source: WhatsApp

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  • 5723alex .

    “users can opt out of Facebook data sharing in Settings → Account “..

    There is no such option in WhatsApp app.

  • Why use WhatsApp when Telegram is free, secure and just better?

    • 5723alex .

      Maybe because WhatsApp has billion users and Telegram just 25 ?

    • Mr_Coldharbour

      The same can be said about Signal by Open Whisper Systems. iMessage too, it’s built-in and E2EE. There are paid alternatives such as Threema (which I use in conjunction with iMessage) with even more features such as setting a passcode and Touch ID to protect your conversations.

      • In Telegram you can use passcode and TouchID too. It also features secret chats.

      • Nevertrending

        Why bother here if I might ask, the people that want to be on Telegram are already there or have both, it beats Whatsapp literally on all points and is arguably even leading in the field atm with the useful features, unless you need the full-package security that Tox provides. Telegram is open to a bigger usebase, but does not need it unlike Whatsapp since it literally relies on a donation from a millionaire and they have a big enough group already to test their app and optimise it. The only people you should be trying to convince are the ones you want to talk to, for everything else evolution will slowly take its course and one day Whatsapp will join AoL and MSN Messenger. I’m very okay with having just 25 people on Telegram I care about right now. Long story short, don’t waste your time here, support Telegram where it matters to you instead, also I’m drunk atm so cheers!

      • Last sentence was the best 😀 Cheers!