German telecommunications company Deutsche Telekom is reportedly planning to lure prospective customers into the fold by enticing them with six free months of Apple Music, about a $60 value.
German-language blog iPhone-ticker.de reported Wednesday that Deutsche Telekom is set to announce the offer at IFA in Berlin, Europe’s largest consumer electronics show that runs September 2-7.
The offer is said to be aimed primarily at those who haven’t yet tried Apple’s Spotify competitor. Instead of the usual three-month free trial that Apple Music has offered since its inception, Deutsche Telekom is said to give new customers a prolonged six-month free trial.
After a customer’s six months of Apple Music have expired, their mobile phone bill—not their credit card on file with iTunes—would get charged €9.99 per month to continue using the music service, iPhone-ticker.de reports.
The additional three months of service on top of Apple’s existing three-month trial would be paid for by Deutsche Telekom itself, claims the report. This is interesting because it’s doubtful that any carrier would launch such a promotion without consulting with Apple.
And if Apple is OK with such an offer, who’s to say that similar promotions for Apple Music couldn’t be in tow for customers of U.S. wireless carriers?