Target_store

Target on Wednesday said that a drop in demand for Apple’s products hurt its electronics sales during the second quarter. Reuters passes along comments made by the company’s CEO Brian Cornell during today’s conference call, who said sales of Apple products in their stores were down more than 20% year-over-year.

Earlier on Wednesday, Target cut its fiscal-year profit outlook after quarterly sales fell more than expected due to lower demand for electronics and a weak start to a revamp of its grocery business.

Chief Executive Brian Cornell said customer visits declined across product categories during the quarter but electronics sales fell by a double-digit percentage rate and accounted for about two-thirds of the overall decline in sales at stores open at least a year. 

About a third of the decrease in electronics sales stemmed from reduced demand for Apple products, which were down more than 20 percent.

Earlier this year, Apple reported its first-ever decline in iPhone sales due to an increasingly saturated iPhone market, and that trend continued in the most recent quarter. The company is expected to release a new handset in the fall, but early rumors suggest it’ll feature only minor improvements.

Cornell says he has tasked newly-appointed Chief Merchandising Officer Mark Tritton with working with Apple to make sure the retailer is “putting the right plans together for the back half of the year, that we’re ready to capitalize on their new innovation that they will be bringing to the market.”

Source: Reuters

  • Sure buy the old stuff right before a refresh.. hmm.. Other then that sales are down because just about everyone wanting an Apple device has one already. No need to upgrade with the old one working fine. Lack of upgrade worthy features too..

  • Micki

    Because they sell old products that no one wants to buy!!!

  • DD™

    Already posted comments are very true, and I also wonder how Targets overall sales are with all the political stuff they have been involved in.

    • Rowan09

      Yeah that bathroom nonsense should make them lose 75% of sales, so they can open their eyes.

      • George

        Lol what?

      • Rowan09

        You know where if you feel like the opposite sex you can use that bathroom. Basically whatever you say is your gender identity, defines which bathroom you can use. Target was one of those companies that supported this foolishness.

      • Blip dude

        Thing is: It’s already happening. I’ve seen women using the urinals in the men’s restroom just cause they felt they were entitled to. The one time I saw cops involved, they couldn’t do anything because the Woman identified herself as a different gender, and she wasn’t really doing anything illegal, just using the toilet in this case.

        So even if target goes against this stance, it isn’t going to stop anyone from doing so.

      • Rowan09

        But it shows some moral ground. How confuse is a country if we can’t even call girls, girls and boys, boy? My brother-in-law sister just had a baby girl and they sent her something in the mail stating ” if she wants to change the sex of the baby, they can do it for her and change it on the birth certificate.

      • DSN1138

        Educate yourself because you sound like a complete moron.

      • Rowan09

        Please educate me?

      • George

        They never said anything of the sort. They said they accept people for who they are.

      • Rowan09

        Huh? I accept people for who they are male or female, not what they think or want to be. I don’t disrespect anyone. There’s a story about a trans-man who was on a girls running team and the parents were complaining after he started to win all the races. Why the hypocrisy, accept him for who he says he is right?

      • George

        Here is where the stupidity comes in with you people, you would think in your twisted mind that she is only trans so she can be the best at running. Logic is just thrown out the window with you.

      • Rowan09

        What? No it seems like the stupidity is with you. It’s very obvious that men are physically stronger than women, so if you put a male athlete against female athletes he will for the most part if they are on the same level outperform her physically. Having a man running against high school girls trans or whatever is an obvious unfair advantage since the guy is a dude. It’s amazing how this concept of man and woman is so confusing now a days. What am I make or female? Let me guess you can answer because maybe I identify as a female. Come on man this is just going too far and makes little to no sense at all.

  • n0ahcruz3

    They have nothing to offer new.. 3D touch and rose gold are the only ones that are new lmfao

    • Blip dude

      “using the same screen resolution since iPhone 4!”

      You were pretty much correct up until this point. And of course a few details left out. But other than that, I’m still waiting batteries to have real world 18-24 hour usage. As of right now, all smartphone batteries suck.

      • 5723alex .

        My iPhone 6S Plus battery holds for 3 days in real world usage.

      • Blip dude

        Sooo, you can watch 3 movies straight through (avg 2 hour length), with Bluetooth on and using GPS for commute and you can still have more than 67% of your battery left by end of day one??

        And no, I know my iPhone 6S Plus isn’t the issue. This has been an issue with every iPhone I’ve had (and smartphones in general). So if your real world usage is simple web and email browsing with Bluetooth disabled most of the day then no it’s not the same.

        The only reason why the rest of my family members, 2 of which also have an iPhone 6S Plus can have 1+ day battery life is from simple web/email and business calls throughout the day, No Bluetooth, gaming, video, music nor GPS usage.

        So do you please care to explain exactly how your 6S Plus can last 3 days in real world usage??

      • So hold on. You want to watch not one, or two but three full lenth movies and stream the audio via bluetooth and use the GPS at the same time, in the real world. hmm makes me wonder what everyone else is doing… I doubt their 6S plus lasts 3 days too.. In Airplane mode definitely yes I believe that but other than that no way..

      • George

        Bull

    • Rowan09

      No one offers anything new man this is a smartphone issue not an Apple only issue. The S7 sales are good because of water resistance and bringing back the SD card look and see what’s going to happen with the S8.

      • n0ahcruz3

        Well yeah and they realized the mistake so they gave the S7 expandable option again. Sorry to say but 2Gb ram rose gold option 12 mo and 3D touch is a meh. Apple really needs to step up next year wow us. Cause Apple’s upgrade cycle is starting to bore alot of people. My source? Hardware sales decline.

      • Rowan09

        Hardware sales decline was bound to happen because what more can a company do at this moment? The only difference with the S7 Edge from the S6 Edge is basically now being water resistant and adding back a SD card. Them removing the SD card was a horrible idea because when you get the phone you have a 32GB with only about 21GB of usable space. Everyone is going crazy over the Note 7 and it’s the same phone as the S7 Edge.

      • ravinigga

        Even Samsung user are not impressed by the note 7 most of them see as s7. I read also no ir blaster

      • Rowan09

        Exactly but reviews are always saying it’s so amazing, it’s so fast, the best phablet yet. Give me a break it’s the same as the S7 Edge.

  • Bacillus

    Brrrh
    Can’t stand those pathetic SVP’s on stage that spiritually killed the company.
    Hope someone steps in and prevents the applause at launching their boring mehpgrades…

  • Just saying what you’re thinki

    Yea all of targets sales are down not just apples sales, lol had to be dumb with that bathroom nonsense their stocks have been dropping ever since

    • Rowan09

      Good for them.

      • Just saying what you’re thinki

        Yep good for them lol hopefully they’ll drop all the way down or at least until they stop the nonesense

      • DSN1138

        Does this look right to you ? That’s a transman using the restroom they are “supposed” to use. You do realize trans people have been using the bathroom of the gender they identify with all through out history and no one has noticed.. whats the difference now?

      • Rowan09

        Dude a man is a man and a woman a woman. Why does one need to “dress up” to identify with their gender? Can’t I as a man feel like a woman and still look like a man? If that’s the case who is to tell by seeing someone walking on the street what they are. Imagine a police officer trying to describe a suspect without using the terms of male or female?

      • DSN1138

        Things are not that black and white. Hundreds of babies are born intersex (with both female and male parts) and the doctors and parents decide which sex they think they should grow up as… what happens if they made the wrong choice ? You have a very ignorant view of this situation hence the “educate yourself” comment

      • Rowan09

        So are you saying all transgender people are intersex? Educate yourself instead of trying to stand for nothing which in turn makes you stand for everything to be “fair”. Plus who cares what a doctor says, if I as a man feel I should be a woman without changing myself according to public opinion it’s being open minded. I should then be able to use whatever restroom I please, get scholarships specifically for women when it benefits me, join women teams, and the list goes on.

      • Just saying what you’re thinki

        Look up at one of my comments, I have no problem with someone who identifies themselves of a different gender using that restroom, and you are right they have been using whichever restroom they want, what I’m against which is the “difference now” is making it legal for any guy or girl to use whichever restroom they want that’s what I’m against, all this bathroom mess was was a distraction and a scheme Target was hoping it would bring them more sales just like ghostbusters tried to shame us in to watching that new garbage movie otherwise we are all sexist in the end it has failed miserably, and I couldn’t be happier

  • Rowan09

    Why should I calm down I’m serious? I said 75% so that leaves a whopping 25% which constitute for also. Lol