What’s a computer? Just ask Cortana.

By , Aug 16, 2016

Microsoft Surface Pro 4 ad computer 002

Apple’s most recent iPad Pro commercial attempts to position the powerful tablet as the ultimate computer, but Microsoft begs to differ.

But in its latest commercial for the Surface Pro 4 laptop/notebook hybrid, the Windows maker challenges Apple by basically saying that just because you call something a computer doesn’t mean it fits the description.

“Cortana knows that the Surface Pro 4, with its powerful Intel Core processor, detachable keyboard with real keys and a trackpad, pen, touchscreen, full Office and external ports fits the description. Everything else is just late to the party,” says Microsoft.

Check out the video below.

Microsoft’s message certainly hits home.

The iPad Pro, for all its power, Smart Keyboard and screen, is limited by the same version of iOS that runs on the iPhone, which doesn’t lend itself well to multitasking and productivity versus the Surface.

The Surface Pro 4, on the other hand, runs both tablet-optimized mobile apps and full-on Windows desktop apps like Adobe Photoshop, Microsoft Word and more.

According to KGI Securities analyst Ming-Chi Kuo, the iPad lineup will undergo some reshuffling next year in the form of a brand new 10.5-inch iPad Pro size joining a second-generation 12.9-inch iPad Pro and a low-cost 9.7-inch iPad.

And in 2018, the analyst expects a “revolutionary” iPad model rocking a flexible AMOLED panel and “radical changes” in form factor design and user behavior.

Let us know what you think of Microsoft’s ad in the comments.

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  • amarioguy

    I agree that iPad Pro must run OS X.

    • Newgunnerr

      Fix it yourself?

    • Agneev Mukherjee

      and the Apple Watch, right?

    • Chinch07

      OS X is gone it’s now Mac OS and the iPad isn’t a Mac.

      • Agneev Mukherjee

        It’s in beta; Never say never.

  • Agneev Mukherjee

    Microsoft, please, just don’t compare that thing with the iPad, that thing belongs in a trash can anyway.

    • racerhomie2

      lol 300Million will disagree

      • Rowan09

        Where did you get that number couldn’t find it online? While the Surface should be compared to the iPad in terms of being a full blown computer, the Surface can’t even be in the same stratosphere when it comes to sales.

      • 000

        With sales data don’t wash the gaffe on “what is a computer”…

      • Agneev Mukherjee

        Sure, but a few billion would agree.

      • AMB_07

        Dang I didn’t know the iPad Pro sold a few billions :/

      • Agneev Mukherjee

        No it didn’t, I said that a few billion know how useful it is without purchasing it…

      • AMB_07

        And why didnt those few billions translate into sales for the iPad pro? maybe because what you’re saying isn’t true.

      • dragonfire6209

        And most people are, because most of them are ignorant and low on klowledge (in this kind of context). Just watch Jimmy Kimmel’s video aboit how stupidly people would answer anything to just appear know-it-all and say that we have landed a man, on a far away planet, Pluto.

      • n0ahcruz3

        Source please

      • Agneev Mukherjee

        Sure, just go into the Library of Congress, you’ll pretty much find anything there.

      • n0ahcruz3

        Hahaha obviously a billion ipad sales is untrue get your facts straight

      • Agneev Mukherjee

        As soon as you pay a visit to the nearest psychiatrist…

      • n0ahcruz3

        Lame lol do more research instead of spewing random numbers.. A few billion bwahaha thanks for the laugh

      • Rolf Bause

        Everyone knows that battery life on surface is still a piece of crap. And therefore it just isn’t very good at being a tablet. And quite frankly, it’s not very good at being a computer either.

    • n0ahcruz3

      Surface pro = true workhorse
      Ipad = content consumption
      Get a 6s+ iPad will collect dust in the drawer.

      • Agneev Mukherjee

        Good to know that we are not running short on crazy…

      • n0ahcruz3

        Wonder why ipad sales going down every quarter? Hmmm im so crazy to know i guess lmfao

      • Brahmy

        You can do things with iPad that you just can’t do on a computer or a surface. If you have the right apps, you’re saving a lot of money and you have all the tools necessary to get work done just like you would do on a computer or a surface yet it’s simpler. The tools are more natural and intuitive. And the 6S collects dust? I think not. That phone speaks for itself and it’s amazing. Remind me where those Windows phones are? The surface is just like the windows phone; a poorly constructed experiment that will imminently fail much in the same way as everything else Microsoft makes.

      • M_Hawke

        Uhm, his post said that after getting a 6s+ the *iPad* would be collecting dust.

      • Andrieux Querido

        After i got mine 6s + with Jailbreak my iPad was forgotten.
        But when i lost my Jailbreak, i use my iPad w. Jailbreak to play games.

      • M_Hawke

        Actually, that was my experience. After I got my 6s+, I’ve rarely touched my iPad.

      • n0ahcruz3

        I was suppose to get the 6 plus so that I won’t have a need for an ipad, but when i got hold of it the bezels were just too much so i ended up getting the 6. Assuming the leaks that were coming out are true, i wont be upgrading. I want a fresh design but that’s just me and besides my phone is still pristine condition

    • Brahmy


      • Agneev Mukherjee

        Yeah, pretty seriously…

      • Brahmy

        I mean like I agree with what you said. Haha

      • Agneev Mukherjee

        Oh! My bad

    • dragonfire6209

      Haha love that sarcasm!

  • leart

    they are trying so hard to look like apple inc

    • dragonfire6209

      You are right! Just a little typo there, replace the ‘Apple Inc’ with ‘Microsoft Corp.’ now that’s fit!

      • leart

        I will ask cortina later

  • Diego Milano

    I think both companies are wrong. I don’t believe Apple wants to debunk the computer market otherwise they would stop making laptops or even desktops altogether. 🙂 The iPad can only be compared to a tablet, not to a hybrid. The day Apple comes up with a good tablet/computer hybrid, that is the day computers will no longer be needed, but in the meantime, I’ll stick to my real computer.

  • ProllyWild

    I’m always surprised by how narrow minded things get in these conversations. We should really just acknowledge that for now, we’re in the middle of a transition and that neither option provides 100% of the most practical features.

    Microsoft would have you believe that their adherence to legacy tech makes them the superior maker. Really though it’s like the days when we clinged to floppy disks, and CD drives, and what not. Eventually the trackpad and mouse will go out of style, and the only reason it’s actually necessary is because current computer OS’s rely on that format. There is no way in hell we’ll all be bitching and moaning about mouse and trackpads in 20 years.

    On the other hand, Apple is moving a bit too fast toward the next step. I can agree with the concept of mobile OS made for proper touchscreen compatibility and the new MacBooks going to USB-C but since the rest of the computing world is not quite ready to support those transitions fully it just makes things awkward. Having one port and then connecting everything else via an adaptor will inevitably seem completely stupid in retrospect (if not already seeming that way) once we’ve made a full transition to the next generation of computing and wireless devices.

    I think Apple is conceptually right about the future of computing, and Microsoft is conceptually right about the current needs of the users. However both sides are not providing us with the best, most logical, afforadable and practical options.

    so you know….shut up already lol

  • M_Hawke

    In answer to Christian’s invite, I say it was a clever ad.

  • Gabriel Anaya

    As much as I like apple, Microsoft is really on point with this. The iPad pro is a real power house and does have serious potential to be able to compete with something like the Surface Pro, but it is most severely limited, even crippled by the OS. As great as iOS has gotten over the years, it’s still a mobile OS.

  • hkgsulphate

    I think no Apple fans will ever admit the iPad Pro can replace a device running a desktop OS

  • FreakyGeek

    I have an iPhone 6 and an iPad Air 2 which I love.. But I would much rather a surface than a pro. At least with a surface you can add standard peripherals and use it much like a normal PC (software etc).. And the privacy issues are easily blocked.

    Although, adding OSX to a pro would probably make it a lot more appealing to people.

  • 000

    Now with Continuum, also a Windows smartphone is better than an Ipad!