Apple September 2105 event Tim Cook opening 004

With no official invites going out yet, speculation continues to mount as to when Apple might be holding a media event to announce the next iPhone. According to Bloomberg’s Mark Gurman, the iPhone 7 and iPhone 7 Plus are going to be unveiled at an event tentatively scheduled for Wednesday, September 7, less than four weeks from today.

His report yesterday about the next MacBook Pro with an OLED touch strip mentions as a side-note that the refreshed notebooks “aren’t likely to debut at an event currently scheduled for September 7 to introduce next-generation versions of the iPhone”.

The company has not officially announced the September 7 date.

An Apple spokesperson declined to comment.

Although the claim is attributed to one of the “people familiar with the matter”, which is too often an euphemism for the ”rumor-mill,” Gurman is a well-connected Apple reporter who cut his teeth at 9to5Mac so there’s no reason to call his statement into question.

On the other hand, he may have simply extrapolated the launch event date from prolific leakster Evan Blass’s tweet saying the forthcoming phones will hit retail stores on Friday, September 16, with pre-orders beginning on Friday, September 9.

If accurate, such a schedule is somewhat unusual as it leaves Apple with just seven days to collect pre-orders for the new phones, before they land on store shelves. In the past, pre-orders for new iPhone models usually lasted for two weeks.

For context, the iPhone 6s and iPhone 6s Plus were introduced on Wednesday, September 9, 2015. Apple started taking pre-orders for the devices on Saturday, September 12, ahead of their retail availability on Friday, September 25.

Were Apple to collect pre-orders for the new phones during the usual two-week window between the announcement and launch—and assuming Blass’s September 16 retail availability claim is accurate—then the press event should happen on Tuesday, September 1.

Apple usually sends out invites about two weeks before actual launch events so we’re expecting official confirmation early next week.

So, what do you guys think? When’s iPhone 7 event going to take place, on the 1st or the 7th? Conventional wisdom tells me September 1, but my money is on the 7th.

  • Bugs Bunnay

    Might as well! Just to get a chuckle out of people

  • lou111

    Sooner is better. I can’t wait to the end of all these rumours since last November. Thousands of news about the same thing. There are just few things: double and bigger lens and antena lines in other place. And you wrote a thousand news about these 🙂 Faster, Apple, faster!

    • Eliijah Moss

      If the rumors are correct, then the new phones will spot 3gb of rams. Not sure how much of that is true, but hey. We might not even realize any changes that’s under the hood.

      • lou111

        guess what… 🙂 the “next iPhones” will always have “more ram” and “faster chip” than older one 🙂

  • Jamessmooth

    I like sept 1, but my money is on Gurman.

  • Mike Colacone Saal

    why is it unusual? The 6s is the only release that i remember for iPhone that gave that long for preorder; all of the past phones used this model, if I am not mistaken.

  • askep3

    I’m hoping they announce and release the MacBook Pro soon… The rumors for that are pretty exciting.

  • John Smith

    iPhone 7 will be a huge disappointment if these rumors are true.