Nearly half of all iPads are now being bought by corporations and governments

By , Aug 9, 2016

ipad pro word

iPad sales fell another nine percent in the June quarter down to 9.95 million units, but that drop would have been deeper had it not been for big corporations and governments, which are now buying nearly half of all iPads, according to a Forrester research quoted in a New York Times article titled “Once Taunted by Steve Jobs, Companies Are Now Big Customers of Apple”.

“In the primordial days of computing, IBM machines were so common inside corporations that there was a running joke in the industry: Nobody ever got fired for buying IBM,” reads the report. “These days, the same could be said about Apple. Even IBM is promoting Apple gear.”

“Companies are turning to Apple’s products for their tight-knit hardware and software, advanced security features and intuitive interfaces,” reads the report.

Since their strategic partnership in July of 2014, Apple and IBM have been pushing iPads into enterprise, with IBM taking care of the sales, software development and support side of things while Apple provides technical assistance, hardware and expertise in iOS app development and large-scale deployment.

IBM has developer more than 100 business-oriented iOS apps that it has sold to over 2,000 enterprises, raking in more than half a billion dollars in revenue last year.

In fact, an industry analyst at Forrester went as far as to claim that Apple is now “stronger in the enterprise market with its devices than it is with consumers.”

Forrester’s Frank Gillett:

Tim Cook has taken a pragmatic approach without changing Apple’s culture. Apple’s philosophy is, “We want to stick to our knitting, what we’re really good at—devices and software experiences for individuals—and work with others to translate Apple’s strengths into the workplace.”

The following quote is worth mentioning, too:

Apple totally recognizes that their products are being used in a workplace context and not just at home. But they are rabidly focused on making the world better for individual users. They have a strong fear if they begin to think too much about their enterprise customers, they will compromise the consumer experience.

In hindsight, releasing the 12.9-inch iPad Pro was the right move because sales of high-end iPads to business customers in particular have been strong since then.

Unfortunately, we will never know the extent of iPad sales to enterprise because Apple does not divulge corporate sales.

Apple also partnered up with network king Cisco and just three months ago announced another partnership with SAP, a big German maker of business software, to make it easier to build apps that connect to the SAP back-end software that many large enterprises use for inventory, sales, human resources and other corporate tasks.

Image: Microsoft Word on iPad Pro.

Source: The New York Times

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  • It’s true because just about everyone who wants one has one and there aren’t enough changes to keep upgrading everyyear especially since the old on is still great.

    • gary

      I wish more people had this sentiment towards their old devices instead of just thinking “my old device is horrible now, I HAVE to get the newest one because mine is so out of date.” When in reality, the only time you should really be having to upgrade is when either A) you can get the new one for free a la the iPhone with carrier upgrades, etc. or B) your device stops being supported by the latest updates i.e. the iPhone 5 and earlier or whichever iPad doesn’t support iOS 9+.

      • iBanks

        A) there won’t be free premium devices anymore. B) if that’s the case, Apple can simply stop support each year after an new device comes out. Of course they won’t but anything is possible.

        I personally never thought my old devices were horrible but I do upgrade each of my devices once an new release comes out except my Mac Mini and MB Pro. Flip your old devices every year and essentially you may come out free with an new device.

    • Exactly. I’m still using my iPad 2 lol it works still good

      • Christopher Lim

        You don’t know what you are talking about.

      • I know what i’m talking about

      • Christopher Lim

        Come on… Let’s have a look at the things you miss out on…

        • Siri
        • Handoff features in Continuity
        • Split View, Slide Over, and Picture-in-Picture multitasking.
        • The new Spotlight screen, predictive Siri, and third-party Spotlight search.
        • Public transit directions for Maps.
        • Apple Health
        • TouchID
        • Support for OpenGL ES 3.0, the Metal graphics API, 64-bit ARMv8 apps
        • Apple Pay.
        • Translucency effects.
        • Airdrop
        • Burst photos
        • HDR photos
        • Panorama Shots
        • Slow-mo video.
        • Retina display
        • Lightweight
        • Smart Connector
        • …you get the point…

        And possibly even more come iOS 10.

        Not to mention the sad performance compared to a modern iPad Pro (7 times faster in geekbench, possibly even more so ill).

        It survived the guillotine, but it’s not working “good”. It’s barely clinging on, perhaps you could say it works?

      • I don’t miss anything of the things you listed, because my iphone 6 and mb pro retina have all these functions and i use my ipad 2 maybe once a week for basic tasks like surfing youtube/safari and playing games. So there’s no reason for me to upgrade my ipad as it still works.

      • Christopher Lim

        Not the smart connector, not 4K video recording and not the true tone display or Apple Pencil support. Yes, your iPad 2 works, it just doesn’t work “good”, it works “barely”.

      • I don’t need these 4 things right now, but yes my ipad works good enough to do the basic tasks. Tablets are dead for me anyway, so i don’t need all that new stuff on my ipad, i already got them on my other apple devices.

  • prl99

    It’s about time enterprises and governments are finally buying Apple products in volume instead of PCs. Now all those Microsoft techs can find real jobs instead of only knowing how to re-image a PC to solve issues.