Report alleges fierce competition forced Apple to ditch single-lens iPhone 7 model

By , Aug 9, 2016

iPhone 7 dummy 002

Based on leaked components, supply chain chatter and analyst reports, it’s fairly safe to conclude that Apple will release two iPhone models come this fall—a 4.7-inch iPhone 7 and 5.5-inch iPhone 7 Plus. For a while, word on the street was that a third, premium iPhone 7 model was in the works as well, referred to in press reports as ‘iPhone 7 Pro’.

The logic was, the iPhone 7 and iPhone 7 Plus would have regular cameras while the Pro model would come outfitted with a dual-lens system.

As alleged by a Japanese outlet, Apple has killed off the iPhone 7 Pro for good earlier in the summer after experiencing soft iPhone demand amid increased competition.

Apple originally planned for:

  • 4.7″ iPhone 7 with single-lens camera
  • 5.5″ iPhone 7 Plus with single-lens camera
  • Pricier 5.5″ iPhone 7 Plus with dual-lens camera (that’s your ‘iPhone 7 Pro’)

But then changed its mind:

  • 4.7″ iPhone 7 with single-lens camera
  • 5.5″ iPhone 7 Plus with dual-lens camera

From the Nikkei report earlier this morning, emphasis mine

Since the beginning of 2016, Apple has been grappling with weakening appetite for its premium iPhone 6s and iPhone 6s Plus handsets across the globe.

It is the first time that Apple has come under such pressure since it launched iPhones in 2007. The competition is so fierce that Apple killed off a premium iPhone 7 model in the second quarter, less than six months before its official launch in September, according to a source.

Initially, Apple had planned two versions of iPhone 7 Plus, one with a single lens and one with a dual lens. The single lens edition has since been ditched, the source said.

So there you have it.

Now we know that Apple has come to the realization that offering two iPhone 7 Plus models, one with a regular camera and a higher-priced premium model with a dual-lens camera, won’t fly with cash-strapped consumers amid heightened competition.

Instead, the Cupertino company figured—and I’m glad they did—that they better build all of iPhone 7 Pro’s exclusive technologies, like a dual-lens camera, into the “regular” iPhone 7 Plus model without imposing a $100 premium on the consumers.

As a sourced quoted in the report succinctly summed it up:

This never happened before. Before this year, Apple never made changes to iPhone’s product line mere months before the launch.

It has been a volatile year for Apple.

I’m a strong believer in fierce competition.

Source: Nikkei

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  • Farhan

    What Nikkei said: “Initially, Apple had planned two versions of iPhone 7 Plus, one with a single lens and one with a dual lens. The single lens edition has since been ditched, the source said.”

    What you said:”Apple killed off the iPhone 7 Pro earlier in the summer after experiencing soft iPhone demand amid increased competition”

    • igorsky

      How about this brilliant bit of journalism:

      “Now we know that Apple has come to the realization that offering two iPhone 7 Plus models, one with a regular camera and a higher-priced premium model with a dual-lens camera, won’t fly…”

      This conclusion was literally pulled out of the writers ass by the editor.

      • Yes, that is clearly my opinion.

      • igorsky

        Is that what it is? Because to me it reads so though you’ve drawn some erroneous conclusions based on reports and chatter. Maybe it’s just me.

      • Tommy Gumbs

        The article was full of junk based off of junk. It happens. They all can be good….or based on facts.

      • besrate hogsa

        Not just you

      • igorsky

        I’ll be the one to think critically on your behalf. You’re welcome.

      • besrate hogsa

        Oh! thank you for thanking yourself on behalf of us

      • Jurassic

        “This conclusion was literally pulled out of the writers ass by the editor.”

        Exactly!

        Perhaps the “alleged” comment came from someone who was totally unaware that more than a year ago Apple bought a company called LinX that specializes in multi-lens cameras hardware and software.

        So Apple has been working on developing the dual lens camera for at least that long, and probably longer!

        Only a person with no clue of how long these types of new technologies take to develop, would think that the dual-lens camera was a “last minute decision” by Apple.

      • I’m pretty sure you missed my LinX acquisition post http://www.idownloadblog.com/2015/04/14/apple-buys-linx-imaging/

        Nobody said, not the report or yours truly, that it was a last minute decision. Assuming what the source said is right, Apple has been developing three devices in parallel and ditched one of them. Not the first time the did just that.

        Not sure why the angst…

      • Replace “Now we know” part in your comment with “At least we can speculate”, delete the “writer’s ass” part of your comment and you’ll be fine.

        Thank you…

        By the way, I haven’t outright deleted your comment, but maybe I should have? There’s no need for that kind of language because we’re not some shit people, you know.

        Also, it’s unfair to a vast majority of other commenters who can express their difference in opinion without resorting to disgusting remarks.

      • Impreza

        Christian, that’s part of the problem with iDB and many other (blog)sites, you’re reporting IS below par, full of innuendo, hearsay, the list goes on. Rather than try to improve and accept people express their opinions differently, you choose to focus on the word ‘ass’ as if he used the f word or the c word. Man up (or are you going to get offended by that term) and pay attention to the criticism because it is bloody spot on. Your writing will improve as well as your english and the flow on effect will be commenters not having to resort to such descriptions. But then again you can always delete comments like your colleagues do and carry on with sub pat blogging. Your choice.

      • You can comment and be respectful at the same time. We are very lax here at iDB and are open to criticism, but downright degradation of character in the comments will not be tolerated. We do not talk down to you, and we do not expect to be talked down to either. I would suggest trying to improve your comment scheme, using words more like “please and thank you” rather than dirty words that none of us are frankly interested in reading, much less responding to.

      • YaBoyLilMayo

        U sound hurt

      • Andrew Fuss

        Lol. That’s kinda true.

    • The semantical differences between the two quotes being?

    • Replace “iPhone 7 Pro” in the What You Said part of your comment with “iPhone 7 Plus with a single-lens” and you’ll be fine.

      Thank you.

      • Timothy

        Sorry, we don’t have write access to the article. You’ll need to do that yourself.

        Reading the first paragraph, I assumed the headline was incorrect, as it sounded like they trashed the dual-camera version, not the single-camera.

  • Chindavon

    Three models would have been really annoying.

    • Xee

      Would have really pissed me off for sure.

  • armyk

    Let’s just hope prices will remain the same. Even though I wish it would go 100$ less for all models, but I doubt that…

    • Dany Quirion

      Cry me a river price went from 729 to 899$ in 1 year in Canada (thx economy)

      • Andrieux Querido

        In Brazil the 6s Plus 64GB is $1424. Very expensive.

    • Elias Chao

      I guess they will add extra $50 to the base model since they’re likely to start selling it with 32GB.

      • armyk

        I don’t think so. I think price will remain the same. 8gb used to be base then 16gb, no price increasse because of that. I was scared to have Pro model which would be 100$ extra to 7 Plus which is already 100$ extra to 7

      • Dany Quirion

        They wont increase the price, if anything they will lower it to 600$ in the us, they are already losing tons of sales since the oil crashed and brought down many currencies.

    • Rowan09

      Well seeing they are suppose to get rid of the 16GB for 32GB, 64GB for 128GB and add a 256GB it is a $100 less.

  • Ashy Larry

    ‘Now we know’?!? Lol

  • n0ahcruz3

    And the consumer wins! Thank you samsung! It prevented Apple from making another mistake lol

    • igorsky

      Yes! Samsung’s years of stealing and copying has paid off somehow!

    • Rowan09

      It’s because of Samsung says who? Apple was never going to release a Pro model and charge $100 just for a camera, but hey maybe so because that’s basically what Samsung is doing with the Note 7, charging a premium for a stylus and iris scanner.

      • n0ahcruz3

        Its a joke lol chill dude why so serious?

      • Rowan09
  • Good. We don’t need multiple iPhones like how Samsung had tons of phones. Just stick with three models and that’s it.

  • Andrieux Querido

    I hope so , because its ridiculous to make a Pro version. all for the $$$ Apple , cmon

  • James G

    Good. Now I won’t have to pay a premium for dual lens.