Last month, revenue from U.S. sales of wireless headphones surpassed that of wired ones

By , Jul 28, 2016

Beats Solo2 Wireless gold

If you need the definite proof that Apple’s rumored decision to remove the 3.5mm headphone jack from the next iPhone is based on some actual real-world numbers, here’s one. According to the latest stats for the month of June, published Thursday by research firm NPD, revenue from sales of wireless headphones in the United States during the month of June beat that of their wired counterparts. Revenue from wireless headphones accounted for 54 percent of U.S. dollar sales and 17 percent of unit sales in the headphone category.

For the first half of 2016, U.S. sales of wireless and wired headphones climbed seven percent annually, but Bluetooth ones saw a more substantial 42 percent annual increase in dollar sales during the same period.

Ranked by dollar sales, Apple-owned Beats headphones led the Bluetooth headphone market, followed by LG. The two firms accounted for approximately 65 percent of dollar sales in the first half of 2016.

Bose came in third and Jaybird was fourth, with Skullcandy rounding up the top five headphone vendors in the country in terms of revenue. A big reason for the uptick in sales of Bluetooth headphones is their decreasing average sales prices, which dropped five percent annually in the first half of the year.

Nearly 30 percent of Bluetooth headphones sold during the period were priced at up to $50, with barely half as much accounting for the $50 segment in the first half of 2014.

In my personal opinion, that only seventeen percent of headphones sold in June were wireless and yet they brought in more than half of total revenue for the category just exemplifies the fact that Bluetooth headphones are a few times pricier than their wired counterparts.

NPD itself said that “consumers are already embracing a wireless future and if, as rumored, the headphone jack is removed from the next iPhone, we expect this will continue to drive market share of the Bluetooth category.”

If that doesn’t make you a believer in the wireless audio future, I don’t know what will.

Source: NPD

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  • tariq

    This is actually kind of shocking to me. I barely see people using Bluetooth earphones

    • vivalaivsca

      same here. I don’t understand where these numbers came from. But i do see alot of people walking around with those LG wireless-but-still-sort-of-wired earbuds.

  • Franklin Richards

    Interesting. So maybe Apple isn’t totally bonkers doing away with the audio jack. I’d still prefer one though…

    • Rowan09

      Exactly. I remember when people complained about them moving to the Lightning port and it is far better than the old connector.

      • YaBoyLilMayo

        That was different though, This requires u to carry around a whole other piece, choose between charging or music, can’t connect aux in ur car anymore and no headphones use lightning connectors so it’s BS , this next iPhone is gonna flop

      • Rowan09

        Why because of a connector that’s going to change some time? I believe they are going to have wireless charging if they go this route to get rid of the headset to charge while listening to music.

      • YaBoyLilMayo

        No they won’t cause they love to drop the ball

      • Rowan09

        This isn’t dropping the ball it just wouldn’t make sense, but we’ll see

      • 5723alex .

        no headphones use lightning connectors ?
        There are many : Audeze EL-8 Titanium, Audeze SINE, Philips Fidelio M2L, …

      • YaBoyLilMayo

        Lol says “there’s many” then lists 3 from 2 horrible companies

  • Chris

    Like others, I’m confused as to where these numbers came from. I travel on the train everyday to and from work and see the vast majority using wired earphones.

  • Jamessmooth

    I believe it. I’ve made the switch… Workout headphones are jay birds and my other pair are the Bose QC35. They both sound amazing, and battery life is incredible.

  • Gabriel Anaya

    No surprise. Wireless has always been the future. It’s still just kind of boggling that it has taken this long. With the massive upgrade of Bluetooth 5, I’m really hoping that the iPhone 7 will have it built in so maybe the sound quality for music will finally be satisfactory for the audiophiles complaining that “wireless headphones sound like shit”.

  • well this is actually a very bad news, I usually use wireless headphones from time to time but on long routes I prefer using wired to stay away from charging issues.