When Apple turns an ad campaign into a local photography exhibition

By , Jun 29, 2016

shot on iPhone sydney

Apple is launching a new Shot on iPhone ad campaign, focusing once again on what the company sees as one of the iPhone’s greatest features: the cameras.

Called Colors, this campaign features photos with bright and vivid colors. But maybe the most interesting part of the campaign is that the photos featured are all sourced in the local markets where the billboards are being displayed.

Effectively turning an ad campaign into some sort of local photography exhibit, the campaigns can be seen on billboards in Australia, Brazil, Canada, Chile, China, Colombia, France, Germany, Hong Kong, India, Italy, Japan, Korea, Malaysia, Mexico, New Zealand, Russia, Singapore, Spain, Switzerland, Thailand, Turkey, UAE, UK, and of course the US.

For instance, if you see these billboards in France, you will know that the photos were taken in France by a French iPhone 6s owner, which I think is pretty neat.

TechCrunch has a few more pictures of the billboards on different cities across the world, for those interested in seeing more in different locales.

If you do see some of these billboards in your country, please feel free to send some shots to us!

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  • Feivl

    Apple sure knows how to make a compain seem not to be advertisement.

    • They understand art. Too bad people don’t notice it on iDevices.

      • Feivl

        The art of advertising.

  • Ángel Javier Esquivel

    I’ll try to catch ones here in Mexico