iOS continues bleeding share to Android as smartphone market slows considerably

By , Jun 2, 2016

Mary Meeker 2016 Internet Trends Report smartphones slide 003

Mary Meeker’s 2016 Internet Trends Report is a treasure trove of surveys and predictions on the global trends concerning our industry. I found out this morning that half of the searches will be either through images or speech by 2020 and that Siri was handling more than one billion requests per week through speech as of June 2015.

I’ve now compiled the report’s most interesting tidbits regarding Internet usage around the world, the iOS vs. Android battle and more.

iOS vs. Android

Android increased and iOS lost market share in 2015, despite a shrinking average selling price of Android phones. Over the past six years iOS has increased its market share by just two percentage points, while Android shot up from a four percent share in 2009 to a dominating 81 percent in 2015.

Pretty much everyone else (BlackBerry, Microsoft, etc.) is dead in the water. Meeker thinks Apple in 2016 will see an eleven percent drop in iOS device unit shipments while Android will climb another seven percent.

Mary Meeker 2016 Internet Trends Report smartphones slide 002

Android was able to grow so rapidly because it’s available on a bunch of devices in all shapes, sizes, colors and price points, from different hardware makers. Much of Android’s popularity is also owed to the fact that back in the day it was the closest approximation of the iPhone experience on non-Apple devices.

Tidbits from 2016 Internet Trends Report

Here are the most interesting observations from the report:

  • Three billion of the seven billion people on the planet are now online, or 42 percent of the world’s population, but the global Internet adoption rate was flat year-over-year at nine percent
  • India saw 40 percent year-over-year Internet user growth compared to 33 percent one year ago
  • Of India’s 1.25 billion people, 277 million people are currently online
  • India has now become the second-largest online population, after the United states and just behind China
  • China and India collectively captured 52 percent of the global smartphone market in 2015
  • Global smartphone sales grew just 10 percent in 2015 vs 28 percent in 2014, meaning everyone who wants a smartphone probably already has one
  • Google and Facebook controlled 76 percent of the U.S. online advertising market, but advertisers are still spending more money on print than mobile
  • Messaging space is dominated by Facebook and WeChat, but Meeker’s data excludes Apple’s iMessage because it’s not cross-platform

Wrapping it up

All in all, Meerkat concludes that year-over-year global smartphone user growth is slowing with 21 percent new users this year versus 31 percent last year. Global smartphone unit shipments are slowing at an alarming rate with just ten percent year-over-year growth in 2016 versus s8 percent last year.

Mary Meeker 2016 Internet Trends Report smartphones slide 001

Apple has already experienced this phenomenon when it announced the first decline in iPhone shipments since the handset’s 2007 introduction. Although it owns the premium segment of the smartphone market, that segment has dried up and the whole market has slowed considerably, putting a pricing pressure on the California firm.

What’s your take on these stats?

Source: Mary Meeker

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  • Scott Curry

    Considering there’s about 4 (not counting legacy) devices that utilize iOS and about a gazillion (technical term) devices that use AndroidOS, this doesn’t surprise me. What DOES surprise me is that Apple is able to keep up with such a huge disadvantage.

    • Abhijeet Gupta

      exactly, there are a ton of crapdroid phones out there, but still iOS is holding steady. iOS 10, provided that its got some exciting new features will make more android users jump ships

      • Benedict

        iOS 7 will…, iOS 8 will.., iOS 9 will…, iOS 10 will…should… could.. That’s what I have to read for years and years now. Can’t understand why people wait when they can get the same or better right now or years before. And every 150€ phone does the same or better like an iphone.

      • Abhijeet Gupta

        Heard of something known as purchasing power ?

      • Benedict

        Did it went down? Here up, but less iphones got sold. Strange.. Nah…different reason..

      • ✯Mike✯

        I sacrifice half-baked features for stability and security. The Android world is full of very nice features, but almost none of them are fully integrated and practically never work as advertised.
        /endrant

      • Benedict

        This exactly is the case with iOS. Features just don’t even work if they are integrated. Had a bad experience today when somebody wanted to print out a document from dropbox via wifi with an iphone: printer was not found, then tried to send me the document out of dropbox – not possible, tried to share the link from there- not possible, had to go back to calendar to find the link, copy it, had to go to whatsapp and send it.
        I opened it with my old Nexus, downloaded the document and printed it on the wifi printer.
        This experience was another example for me not to use iOS. It just gives you hard times if you really want to get things done.

    • Benedict

      No. This “unbalance” of devices was always present – it is not a new phenomenon. The reason for the larger android sales is that people don not see an advantage over iOS devices – moreover Android devices are better equipped and more suitable.

      • CAIO MARIZ®

        The unique reason is the price, iPhone costs too much, iPhone 6S 16 GB in EU starts at 850$, iPhone SE 16 GB starts at 560$, the 30 months contracts are even worse…
        Android phones lack in every part of the hardware, they have a quantity hardware not a quality hardware, also in software, store, services, accessories and support
        People buy Android phones because they can’t afford iPhone

      • Benedict

        The price of android phones was always in a wide range. Your statement is a classic misbelief of those who are left with iOS devices. As you see now, those others finally understood. It was always exactly vice versa:
        Android devices always had better hardware and performance with a lower price. I mean look at the iphones – they are all a compilation of outdated Samsung, LG, Sandisk, Sony etc. parts. (I had iphones current 1080p in 2013).
        People buy Android because they inform themselves about performance, usability and price and do not trust or follow hearsay – or worse – trends. Worst thing of all, there are people with the fewest money and the lowest self esteem who buy iphones hoping to upgrade their image.
        Also iOS was and yet isn’t comparable to Android’s features. Lots of people including me can’t even think of using an iphone because of software and feature lacks.
        If you go and get yourself an android, you will never go back to an iphone again. That’s the main reason why people change to Android phones.

      • CAIO MARIZ®

        iPhone
        – CPU + GPU (throttling, performance)
        – Flash memory (speed)
        – Fingerprint (accuracy, security, payment)
        Are the best in the market, no one can compete, the iPhone display is outdated but not the resolution, more resolution worse performance, i want that Apple mantains 1080p because more pixel are useless on 5 inch and You can’t see the difference.
        People that buy Android phones don’t inform themselves about performance, speed, but accept the multicore marketing, the mountain of ram that works very bad, the big batteries that last like an iPhone SE with 1624 mAh, they fall completely in the marketing numbers of Android makers, and they don’t analyze the behavior of the hardware and the software in real conditions…
        I bought an iPhone 6 after 5 years of Android (top smartphones), and i’ll never Go back to Android

      • Benedict

        SD 820, Exynos Devices:
        – better CPU + GPU than iphone
        – same or faster (because it’s Samsung’s NAND) than iphone
        – faster Fingerprint sensor than iphone
        – you can definitely the difference between 720p and 1080p (e.g. look at icon silhouettes)

        – multitasking is way better (remember Safari closing a year ago and you were praying for 1 GB RAM??)
        – people inform indeed! Battery life is somewhere 4 hrs (!) less (you should compare at least equal screen sizes. Not talking about resolution because there is no QHD iphone). People are aware of that!

        iOS is just a pain in the ass when it comes to productivity.

      • CAIO MARIZ®

        They are 6 months newer, the flash isn’t faster, Andorid multitasking is lower also with 4 GB of RAM against iPhone with 2 GB, look phonebuff videos, the fingerpirnt is the same but less security…
        iPhone 6S plus has more battery life than Note 5, S7 edge, G5, HTC 10 and all other competitors even with 2700 mAh (they have 3000/3600 mAh)
        My iPhone 6 doesn’t colse any webpage in everyday situation and it has a better multitasking than galaxy S6 with 1/3 of the RAM memory

      • Benedict

        No, it’s 9:40 hrs to 6:15 hrs of online time for the Samsung. Same for the rest of your statements.

      • Stuart Lombard

        What exactly do you mean by multitasking; I don’t remember the iPhone having split-screen multitasking. The GS6 does however, and it’s amazing!

        And so did my GS3 before. Android has had true split-screen multitasking for years!

      • Stuart Lombard

        mmmm… When will dear Apple get around to wireless charging, customisability, and phones that don’t have 16GB of storage…

        This is how Apple takes the profit, but not the market. There is definitely something to be said for having control over the software and hardware, and Apple does a great job at optimisation. But that doesn’t mean that it makes the iPhone better. As a proud Android user, I do understand phone specs, and that makes me cringe when I see the outdated specs of the iPhone, yet good performance. The reason I don’t own an iPhone is value. Samsung packs their phones with the best features, and hardware.

        There are definitely some things that Apple does better, like timely updates, but that is simply not enough for me to pay more for a phone with 16GB of storage, a dual core processor, 2GB of RAM, and a tiny battery, than for one that gives me wireless charging, a decent battery, an octal-core processor, and 3GB of RAM, all in a package that is thinner, lighter, and more elegant than the iPhone.

        When Apple gets around to making their phones worth the price tag, then perhaps I will give it a try. But until then, I’ll take the phone with the latest and greatest technology.

        Oh yeah, and I forgot about VR. The iPhone’s resolution may be fine for average people, but there won’t be VR coming to the iPhone without an increase.

      • Rowan09

        Who told you that lie? Cheap Android devices which makes up most of these charts are horrible devices, with terrible performance. You keep confusing quad core processors, etc as superiority.

      • Benedict

        Also a missbelief. My Nexus 2013 is still quick and does incredible multitasking. These days quadcore is standard even for low end devices. And people still buy them. I guess that’s the best argument against yours.

      • Rowan09

        I own a Note 2 and it’s unusable and I have nothing on it. iPhones do not need quad cores and neither does Android since it uses only 2 almost all the time

      • Benedict

        I really can’t confirm that. There is a nice video on youtube which compares the Note 5 to the Note 2 in a Speed Test (pls search for it, no links allowed here). What you will see is everything but “unusable”. The Note 2 does a brilliant job even with new games, apps or browsing. Note 5 is slightly faster of course but “unusable”?! By far not! It looks perfectly usable even tough it is 4 years old.
        Perhaps yours is somehow broken (NANDs?). But this is definitely not the normal case.
        And in fact, on my phone in idle mode, only 1 CPU core is active at 300 MHz. If you use the phone, the other 3 cores get activated and fire up to 2 GHz. You can also look at the results of benchmarks in multicore which get affected by the number of cores. So that’s also not correct.

      • Rowan09

        I own the phone and did since it was released. My friend found the phone and it was broken so I fixed the screen and been using it as my other phone until I got the S7 Edge. When I say unusable I mean it’s extremely slow, when I try to download a simple file it takes a long time. My friend has the Note 4 and he himself who is an Android person said it slow and he will upgrade to the S7 Edge since he constantly have to reset it. I like Android as well but to say quad core is need on a phone is a stretch. It’s a nice addition but not needed at all. The iPhone is constantly either outperforming or equals the best Androids on the market every year so the A chips are no slouches either. Multicore scores are higher because as you state it has more votes but my point is it’s not needed. Now we have Octa core please tell me why? Most laptops aren’t octa core but yet a phone needs that many cores?

      • Benedict

        like said, can’t tell what’s wrong with your Note 2. Mine ain’t even got the performance of a Note 2 and is superfast even with the new OS on it.
        The reason why android uses more multicores is that it is by far more trimmed to multithreading since ever than iOS devices. For android, multicore CPUs are a big advantage when it comes to multitasking. There are hundreds of threads which the user doesn’t even take notice of in the background. e.g. apps like weather forecasts, car rental pop up notifications out of nowhere, update their widget or NFC actions while you are playing a game or browsing – all this wasn’t ment to work on iOS. In the last versions Apple tried to adapt this behavior step by step more or less success. Remember those days where you had to open mail to receive emails. Android always did that in a background thread.
        If you want to know more about reasons, I recommend “Fundamentals of Parallel Multicore Architecture”
        by Yan Solihin or “Multicore Processors and Systems” by Stephen W. Keckler,Olukotun Kunle,H. Peter Hofstee.

      • Rowan09

        My wife’s S4 is also usable so she updated to the S6, my Note 2 is unusable so my 1 year old uses it for some baby phone app, my boys Note 3 is slow as hell and he constantly has to reset it. Maybe it’s a Samsung thing but legacy Androids does not keep anywhere near the same performance. RAM is more important than adding 8 cores on a phone. Did you ever see the benchmarks for a dual, over a quad over an Octa-Core phone? It’s just not needed to have so many cores because as I said it’s not being used most of the time. Most PCs are dual core and way more powerful than smartphones so I don’t see why your trying to convince me otherwise indirectly. As I stated I like both OSes and make money from both of them, so while I prefer IOS, it’s not at the expense of hating Android.

      • Benedict

        Samsung is indeed a mess when it comes to RAM management. I owned a S6 once but I sold it because I just didn’t like the OS and the performance which they fixed later.
        In benchmarks the single core performance is higher with dualcore, because the total performance is divides by 2 for each core, a single quadcore only gets 1/4 of the CPU’s overall performance. That’s why they lose at single core tests. At multicore they have higher or equivalent scores.
        I hope there will be more OSs with sleeker designs that show good performance.

      • isitjustme

        Hilarious dude, it is simply the price and other else.

        Don’t you know a $50 android smartphone is consider an android phone.

        One more thing did she pulled out the numbers from where the sun doesn’t shine because no manufacturers ever give out their sales numbers except Apple.

      • Benedict

        What do you think were the number from the statistic in this article come from though samsung does not give numbers kid??…

      • isitjustme

        Provide a link otherwise it is out of some rears.
        Can’t say you are older but definitely not wiser.

      • Benedict

        If you want a link, take the one from this article you are just reading! Or visit statista, KPCB, kantar where those diagrams are from… at least I’m well informed..

      • isitjustme

        As I had said these numbers are not from the horses mouths and as to whether you are will informed well, that is your own claim just as the numbers from these research companies, their own made up numbers because the makers don’t release their sales numbers.

      • Benedict

        Those statistics rely on web usage and other data and are surprisingly accurate. For your information, about 1 Billion more android phones are sold each year than iOS phones! Or you think these numbers are fictional !?
        And your wrong. Only Samsung does not share numbers, other companies do.

      • isitjustme

        No android phone makers share their numbers so get use to it.
        Btw these guys – research companies can pull any numbers they want just like you.

      • Stuart Lombard

        Well said!

      • Scott Curry

        “This “unbalance” of devices was always present…”

        And yet, iOS has always kept up. I don’t understand how your point contradicts mine…

      • Benedict

        I mean, the different amount of devices from Android to iOS – this unbalance was always there and didn’t change. So something else must have changed. It has to do with the devices (specs, look, price,…)

      • Rowan09

        No they’re more Android devices being ship and all Flaship phones for the most part cost just as much as an iPhone. My S7 Edge cost $779

      • Benedict

        That’s exactly how it always was: More android devices are shipped since 2010. So again – something else changed: specs, look, price!

    • Scott Curry

      Seems like so many of the commenters are confusing contract prices v. actual phone costs. Any Android phone worth purchasing costs just as much as an iPhone and vice versa. Price is not any reason to choose one phone over the other(s).

  • ilikeiphone

    It’s like in the -90, windows vs Mac. iPhone was the thing but now there actually exists premium alternatives.

  • Jon K

    Why does it matter how many people do or do not use what you use? Does it justify your purchase or your choice? The reason there are more Android devices is looking at the graphs where 52% is Asia- CHEAP devices. People there cannot afford a $600 iphone where that could be 3 months salary. But they can but a $50-100 Android smartphone. Asia is the most populous country in the world too. So the numbers aren’t surprising at all, yet Fandroids will gloat over them without any clue what they represent or how that matters to us users.

    • Joshua The-Legend Wiebe

      If it takes 3 months salary to pay for a new phone, then you better find a new job.

      • Scott Curry

        I agree, but I think he means 3 months of disposable income…

        …at least I hope he does…

      • Scott Curry

        Or take better care of your existing phone…

        Or don’t have a cell phone (It still isn’t a necessity for life.)…

    • Liam J. Kowalski

      Asia isn’t a country…

      • Scott Curry

        Classic fail of correcting someone incorrectly…lmao.

        Asia is a country AND a continent. So yes, Asia is most definitely a country.

      • Liam J. Kowalski

        Tell me, then. Where is that country named Asia? I can’t seem to find it on any map.

  • Diego Milano

    This is JUST my own personal opinion and by no means does it reflect the nature of these corporation businesses or market overall, BUT as a user who does value security, I can’t care much about whether Android is growing and iOS is declining from a market share standpoint, I will always prefer and stick to a much secure (and highly performing) phone, and of course I am referring to iPhones and iOS here (in case there are doubts).
    And to anyone reading this and already trying to think of a comeback response, please consider this as personal preference and opinion, in other words: I don’t care what your thoughts are about it either (and viceversa, fairly enough, of course). In other words, just enjoy what you have as long as you can afford it.

  • Micke på taket

    Camera hump check
    Big bezzels check
    Medioker screen check
    2014 design check
    New model thicker than previous model

    Conclusion: apple must step up their game and not underestimate The costumers need..

    • Scott Curry

      What’s a ‘medioker screen’ and what do ‘costumer’s needs’ have anything to do with this?

      • Micke på taket

        Everything

      • Rowan09

        Mediocre because Samsung told you that if its not 2K it’s not a real screen? How many cellular signals can actually produce 2k-4K quality and how many 2k-4K content is around?

  • Abhinav Chaudhary

    A day will come when 90% of the population will have smartphones, I wonder how it will affect the smart phone market then…like no one is there to buy phones.

  • smtp25

    No point in comparing raw Android stats to iOS. The majority of people buying Android, are not buying Android they are buying a smartphone they can afford. iPhones are not cheap compared with the lower end Android smart phones.

    Compare top-end Andriod phones from LG,Samsung,whoeva vs iOS

  • isitjustme

    Strange that everyone is taking her words as the gospel truth – read on twitter that there us nothing new in her report and it was the same as 2014’s and 2015’s.

    So check it out.

    If she can predict the future will she still be working for what its name.

  • JustCause

    Apple needs to get it together

  • JustCause

    “Smartphone market slows” or more like “crApple market slows”? People getting tired of the same old “resized and recycled” crap year after year after year. What kinda person (besides a fanboy) wants to drop $600+ bucks on a smartphone every year that is 98% identical to the one they already have in their pocket?

  • erick gomez

    If they don’t come out with a jailbreak soon I will also leave iOS. I’m tired of this!

    • livin1965

      I doubt the loss of jailbreak users will effect their market share much. I’m not sure there is any data out there to support the notion that those who insist on a jailbreak to stick with iOS represent much more than marginal numbers in the grand scheme of things. But, I definitely enjoy iOS more with a jailbreak and can appreciate why some folks would jump ship if Apple succeeds in truly making a jailbreak so difficult that it exceeds any interest (personal, financial, or otherwise) that hackers may have to keep working the process.

  • Srujan Mishra

    Here’s an interesting scenario:
    The study should be re-done this way- if all smartphones were free of charge, what would be the percentage of people choosing one over the other? Any guesses as to what would the graphs look like?

  • 108b0b

    Having been an avid iOS user since the days of iOS 3, it fails to excite me anymore. I’ve been considering jumping ship since the past 2 years but have been holding out because of the hope that iOS will surprise me again with something groundbreaking.

    No more. Split screen multitasking in Android N is the final nail in the coffin for me. Come October, and I’ll be right there with my money for the new Nexus.

    That is of course, if iOS 10 Can’t keep up or do better. 😛