New iPhone 6s commercials are all about Touch ID, 4K video capture and chopping onions

By , Apr 25, 2016

iPhojne 6s ad Onions image 001

Following its nicely done Earth Day ads featuring iMessage and a recycling robot dubbed Liam, Apple on Monday released a pair of brand new television commercials for the iPhone 6s, which promote Touch ID and the handset’s ability to capture video in crisp 4K resolution through the lens of its twelve-megapixel rear camera.

The new commercials, titled “Fingerprint” and “Onions,” run thirty seconds each and are available on Apple’s official YouTube channel, but we’ve embedded them into this article for your viewing pleasure.

“With Touch ID on iPhone 6s, your fingerprint does way more than just unlock your phone,” says Apple about the “Fingerprint ad”, which you can watch right below.

“Fingerprint” is a good commercial, but “Onions” is really amusing.

That one starts off with a girl using her iPhone 6s to capture a high-resolution 4K video of her mother chopping and slicing onions. After her family is bewildered by the quality of the recording, they post it online and before you know it—the clip goes viral due to its quality.

But the hyperbolic ad doesn’t stop there.

The girl’s video then hits the silver screen (“Cutting Onions,” a thrilling action movie coming soon to a theater near you!) and our protagonist earns a Hollywood award presented to her by no other than actor Neil Patrick Harris.

4K video on iPhone 6s makes whatever you shoot look amazing,” says Apple. “Even onions.”

Which ad do you like better, “Onions” or ”Fingerprint”?

Source: YouTube

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  • morningbell5

    Onions…WFT? Fingerprint is good though.

    • Anonymous

      Yeah i like finger print better

  • hkgsulphate

    that was totally unexpected lol

  • Jayy

    Didn’t know they had apps to start your car with the fingerprint, that’s pretty cool! Also I was truly inspired by Onions. Looking around my house wondering what I can record in 4K lol

    • AM


  • 9to5Slavery

    I hate the voice of that girl who talks in most videos. Doesn’t anyone else? I wish it was more attractive like mila kunis than that low grade nazzy attitude.

  • ravinigga

    Well that was weird onions but cool.

  • diggitydang

    I still think the best ad in recent memory was the Misunderstood one about that teenage kid that looks like he hates being with his family at Christmas, so he’s on his phone… but it turns out, he is recording video and using iMovie or something to create a memorable home movie for his family. It was smart, there was a twist, and it pulled at the heart strings…

    Apple ads these days aren’t doing that for me… It’s so matter of fact “This is Touch ID”… a technology we’ve had since the 5S. Here is 4K video – sort of what everyone’s been talking about on Android – but we finally got it. So it’s either that, or it’s just plain WEIRD – Chopping Onions becoming an award winning video??? Really???

    I’m still on all Apple products – it’s hard to leave the eco system now that I’m fully entrenched… but as someone who used to upgrade hardware every time there was an update, I’ve lost that fire for them now. It’s like Chris Rock said about Rap Music – before, it was art… there was some kind of magic to it… now it’s hard to defend things like “I’ve got holes in different area codes”. hahahaha.

    Rant over.

    • sg1969

      I agree, it was a good ad.