Apple Watch ads image 001

More than half a dozen new commercials for the Apple Watch surfaced Monday on the company’s official channel on YouTube. Titled “Rain”, “Surprise”, “Golf”, “SWAP”, “Find”, “Chase” and “Row”, these ads are fifteen seconds each and showcase specific facets of the wearable device, such as changing bands and switching faces to suit any occasion, fitness and activity tracking and more.

They also highlight specific first-party apps, including the Messages and Workout apps, as well as third-party ones like the Dark Sky weather app while detailing other capabilities of the device such as pinging a connected iPhone right from a glance.

Fitness and activity tracking is perhaps what most people use their watches for so it’s hardly a surprise that as many as four commercials are dedicated to the Apple Watch’s built-in fitness and health-related features.

You can watch these now commercials embedded below or, if you prefer, simply head over to Apple’s YouTube channel.

https://www.youtube.com/watch?v=ZfoxzHu-OPQ

https://www.youtube.com/watch?v=4nixG-DBiT4

https://www.youtube.com/watch?v=SCNB1z360A0

https://www.youtube.com/watch?v=NwwjsChhtZM

https://www.youtube.com/watch?v=NHegyP6tA60

https://www.youtube.com/watch?v=UXTlCWuc_fs

https://www.youtube.com/watch?v=S8hiiKduvKk

These new ads appears to follow Apple’s visual style established with the first short Apple Watch commercials that debuted in October 2015 (reminiscent of the famous iPod silhouette ads).

Yesterday, an amusing commercial for the new Apple TV surfaced on Apple’s YouTube channel, titled “Father Time” and starring LA Lakers star player Kobe Bryant alongside actor Michael B. Jordan.

How do you like these new ads and which is your favorite?

I’m fond of the one featuring Nick Jonas.