Apple Music ad Taylor Swift treadmill image 002

Pop artist Taylor Swift, whose public critique of Apple Music not originally paying out royalties to artists for free trials did force Apple to change its stance, is now the star of the latest commercial for the subscription streaming-music service.

In a comical 60-second video, published this morning on Beats 1’s YouTube channel and aptly titled “Taylor vs. Treadmill”, the singer preps for a cardio workout.

She browses workout playlists on Apple Music and then sings along to a track by Drake and Future for a while before falling off the treadmill while still continuing to rap along, with the tagline describing Apple Music as “distractingly good”.

The ad features a song called “Jumpman” from hip-hop artists Drake and Future.

Taylor can be seen going through the recommended Activity Playlists on Apple Music, before landing on a Running sub-category where she finds a playlist, called #GymFlow.

Here’s that clip.

According to the singer’s tweet announcing the ad, it was “based on true events.”

What did you think of this commercial?

  • Gregg


  • Ángel Javier Esquivel


  • Just amazing!

  • techfreak23

    Makes me want to use the service even less. Stupid commercial.

    • Gregg

      Oh, come on! A little face plant (or a little humor) never hurt anyone!…

      • techfreak23

        It’s not so much someone eating shit, it’s the fact that Taylor Swift is endorsing Apple after her little shit show last year with Apple Music. All she really did was help her own causes and Apple is pretty much rewarding her for the PR nightmare she caused for them. The little guys still aren’t getting shit with the marginal bump in payout per stream during the trial period.

      • Gregg

        Umm, we’re just talking the ad, no need to get all bent out of shape…

      • Me

        You must be really fun at parties.

      • techfreak23

        Oh I’m the BEST! We would probably make good pong partners

  • Aman kapoor

    Coincidentally drake and future both have million dollar deals with apple

  • Chris Wagers

    Man I’m sure it’s not really her hitting that hard but damn they did a good job making it seem legit. Lol

    • ticky13

      Special effects are a wonderful thing. Probably put her head onto a stunt double.

      • Jonathan

        You can actually see the cut. Set the speed of the video to 0.25. Then, start the video right before she falls. Watch her head as it falls behind the treadmill bars and controls. Something doesn’t quite seem natural. It looks like her head all the sudden moves down a couple inches behind the treadmill, which is where I assume either a green screen took over, or her stunt double.

      • JuHoansi

        You need glasses. There is no cut, no edit, no stunt double. You are imagining things. It was Taylor all the way.

      • Jonathan

        Actually, about the glasses part, I have 30/20 vision (which is better than 20/20 vision)
        So, I think I’ll pass on that suggestion. xP

      • JuHoansi

        Sure you do skippy. And I’m an astronaut. Don’t you just love the internet?

      • Jonathan

        I swear lol. I took an eye test recently and that’s what they said.

        Congrats on being an astronaut of the interwebz btw.

  • Kanwarpal Singh

    It was hilarious…

  • Marly Marl

    Did anyone notice the video spice when she hit her head. Not her but they did a good job tho.

    • Me

      yup! saw it right away. I actually noticed the hair, wasn’t quite the same.

      • JuHoansi

        You just think you saw it. There was no cut, edit or stunt double.

    • JuHoansi

      There was no video “spice”? Obviously it was her.

  • shar

    I think apple is also going to release a wireless headphone and there is a good chance that’s what it’s going to look like.

  • Gerardo Castro

    If you look closely you can tell it’s not her that falls.

  • John Wickham

    Every time she taps the screen it plays the keyboard click sound… what’s up with that…

  • hkgsulphate

    dat cleavage

  • Chindavon

    That’s funny