cookie monster

Apple on Wednesday shared a new iPhone 6s ad on its YouTube page called ‘Timer.’ The spot stars the popular Sesame Street character Cookie Monster, and is set in a kitchen where he is baking—you guessed it—cookies.

With a humorous tone, the commercial demonstrates the hands-free ‘Hey Siri’ feature on Apple’s iPhone 6s. Cookie Monster uses it to accomplish a variety of tasks, including setting a kitchen timer and playing a music playlist.

Apple has enlisted the help of several celebrities in recent advertisements, including hip-hop artist Killer Mike of Run the Jewels, actress Aubrey Plaza, actors Bill Hader and Jamie Foxx, and pro basketball player Steph Curry.

What do you think of the new ad?

  • White nigga from the 6

    Could have sworn I had this as a tweak 😉

  • James G

    “The number of the day is 6 and the letter is S.”

    Anyone else catch that end card?

    • chemi

      yes but what does it mean?

      • airmanchairman

        Typical Sesame Street edutainment info for kids, LoL

      • James G

        It’s a Sesame Street reference.

    • Ángel Javier Esquivel

      Thought I was alone xD

  • rokr9

    The moment Cookie Monster said Hey Siri…hands free Siri on my phone got activated

    • Beck Hoefling


    • Sharon Schneider

      mine too!!! it has even set my timer, and played songs. didn’t think i sounded like cookie monster………………

  • 9to5Slavery

    that’s what I do…

  • Jerry

    I did this today at work and my co worker who also has a iphone was amazed. He was not aware the iphone does this lol

  • Favna

    It’s Cookie Monster and there are cookies involved – what is there to think about the advert except’epic’… I mean… Cookies!

  • smtp25

    Worst cookie monster impression ever! 🙁