Instagram is changing its feed order to show you posts you’ll care about first

By , Mar 15, 2016

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Instagram announced on Tuesday that it plans to change the way that it orders posts in user feeds. Instead of showing photos and videos in the order that they were uploaded, the social network is going to implement an algorithm to surface the most relevant content.

Obviously, Facebook has been doing this for years with News Feeds, and Twitter recently launched a similar feature for Timelines. The concept is that users are being pushed so much information on a daily basis, that they need someone to sift through the noise for them.

You may be surprised to learn that people miss on average 70 percent of their feeds. As Instagram has grown, it’s become harder to keep up with all the photos and videos people share. This means you often don’t see the posts you might care about the most.

To improve your experience, your feed will soon be ordered to show the moments we believe you will care about the most.

The order of photos and videos in your feed will be based on the likelihood you’ll be interested in the content, your relationship with the person posting and the timeliness of the post. As we begin, we’re focusing on optimizing the order — all the posts will still be there, just in a different order.

An example of how this will work is that if you follow your favorite musician, and they share a video from last night’s concert, it will be at the top of your feed when you open Instagram the next morning. Same goes if your best friend shares a photo of their brand new puppy.

Instagram does not mention whether it plans to make this an optional feature, as Twitter has done, or if it will be a mandatory change. It does, however, say that it intends to “get this right and listen to feedback along the way.” Expect to see the changes in the coming months.

Source: Instagram

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  • I really wish companies would stop piss-arsing around with what they “think” people want to see. Especially without giving the user the option to choose.
    I just want my goddamned Facebook to show chronological posts!

  • Jonathan

    I honestly don’t like how social networks do that. I always want to see things in the order they were posted. If they have the option to disable that, I’m happy then.

  • techfreak23

    Jesus. Thanks Facebook for ruining our timelines and soon our Insta feeds. It better be optional because I don’t want to see what you think might interest me… What interests me is CHRONOLOGICAL ORDER. Facebook makes it “optional” but it’s a real pain in the ass to get to the ordered timeline within the mobile app.

  • Mike M. Powell

    Damn time to start requesting a tweak to make it the original feed just like Facebook (still haven’t updated just so the tweak works) or just downgrade it n never update again >_<

  • iByron

    How very Facebook of them…

  • lou111

    Only one good solution would be add some options to sort like “today” or “10h ago” or just “pages” and “groups of friends”. That simple. But no… They need to make our lives harder in social feeds. This is just for making more money by paying for bigger audience

  • Farid Ahmed

    How else would Facebook start making moving from Instagram