Apple TV 4 watching movies lifestyle 001

As part of a new strategy following failed talks with major networks regarding licensing their programming for a rumored over-the-top iTunes video service, Apple is reportedly considering developing own TV shows to offer exclusively to its iTunes customers, The Street reported Friday. The publication’s track record in predicting Apple’s moves isn’t great so take the story with a pinch of salt.

Citing two unnamed people with knowledge of the overtures, the report alleges that Apple is internally planning to announce exclusive content as part of a cable-like offering in September, as part of the iPhone 7 introduction.

The company is reportedly talking with TV producers and Hollywood studios about “investing in TV shows” to offer exclusively to its iTunes customers.

“The Cupertino-based tech giant began sounding out Hollywood’s creative community late last year, but has yet to sign any agreements,” reads the report.

Provided the report is true, Apple will be borrowing a page from Amazon’s and Netflix’s book as these companies pour serious money into original TV show production.

The New York Post recently alleged that Apple may be interested in acquiring Time Warner, which owns HBO that makes the widely popular “Game of Thrones” series.

In spite of worries over ‘peak iPhone,’ Apple in its most recent quarter raked in an incredible $5.5 billion in services revenue, which includes iTunes Purchased Content, Apple Music, App Store, Licensing, Service Parts, iCloud and Apple Pay categories.

Apple Q1F16 Services Revenue

That segment is now growing at a cool 23 percent year over year, from $25 billion in fiscal 2014 to $31.2 billion in fiscal 2015.

Apple has been struggling for years now to secure content from big name networks and cable channels for its rumored skinny bundle that would permit customers to subscribe to streaming television content for $30 to $40 per month.

Source: The Street

  • igorsky

    So networks are as greedy as the cable companies? Who would’ve thought.

    • Manuel Molina

      I wouldn’t say they are greedy, they just want a good deal because networks are losing money. Since people are cutting their cable bills for Internet, cable service providers are losing a ton of money from networks, ad revenue goes down since there isn’t anyone who wants to put up with commercials since we want our shows/movies then and now without wasting time. It’s kind of why Internet bills are so high as ever and networks see companies like Netflix and Hulu are where they should push their shows.

      • igorsky

        Definitely understandable given current economic conditions. But what I’m is that the narrative has always been one of the greedy cable companies driving up prices…I don’t think networks have been given the credit they deserve for this.

      • TechnoBuff

        Every company out there including Apple is greedy and out for profit. So the notion that Apple is here to save consumers money and provide superior service is a false narrative.
        Providing or aggregating content for TV is a different ballgame than product manufacturing and i agree with you on the fact that networks have not been given the credit they deserve.

      • Manuel Molina

        I hear you. It’s hard because our society has change where we want things faster without any time lost on what we are trying to watch, and networks are driving prices up because of the lost of money. Networks can and are probably just as greedy as the cable companies, but the biggest greedy is coming down to the bit by bit we use for Internet. Internet was 30 dollars for unlimited all you can use, fast data service. Now it’s 50 and up. More cost for the demand, but it’s going to be just as much greedy for that as from the networks who want to stream online.

  • iPhoneWINS

    lol… apple is just all over the damn place now..

    • igorsky

      What are you talking about? They’re all over the place trying to create revenue streams and services for it’s users? Thank goodness they are constantly trying!

    • TechnoBuff

      You are spot on………
      If the report is to be believed in any form… Apple is starting to look pathetic sort of.
      Creating TV content seems like a desperate attempt at grabbing at anything considering the latest earning call hasn’t impacted on Apple stock price.

      • igorsky

        So you’d rather that they not try to find additional sources of revenue? Well thank god you’re not the CEO and Tim Cook is.

      • TechnoBuff

        You missed the point and lost your position when you brought additional revenue sources into it. All that additional revenue sources hasn’t stopped the stock from tanking…

        Trying for the sake of trying is a fools errand and shows desperation.

        Vertical integration is not applicable always…. Car manufacturers might as well go into oil production or refining………..

      • George

        How about they actually invent a new product?

  • Manuel Molina

    Question. If the publication has a spotty track record with predicting rumors, why should should this article be posted? Not trying to sound like a smart-ass or anything. Maybe we can see more articles with (Rumor) and than the article title to get a better idea of what we click on has some truth to it. Not saying what you’re posting is fake, but this sounds like a long-shot with Apple making their own TV shows.

  • TechnoBuff

    I do not see how Apple’s proposed streaming service will be cost conscious for most consumers at 30-40$/month without internet services added to it. Unless internet service is added to the subscription. this will not work out cheaper or worth it for most subscribers.