Fitbit unveils new ‘Blaze’ fitness smartwatches

By , Jan 5, 2016

FitBit Blaze lineup image 001

Wearable company Fitbit at CES 2016 in Las Vegas announced a brand new lineup of fitness-focused smartwatches, marketed under the Blaze moniker. Featuring a sleek design and easily interchangeable accessories, the Blaze lineup offers an enhanced fitness and workout experience with advanced coaching and other features.

All devices are outfitted with a color touchscreen, have a built-in heart rate tracker and SmartTrack exercise recognition and support interchangeable bands and frames.

Other capabilities include a five-day battery, a smart notifications feature, on-screen workouts with guided instructions, animated images and wireless syncing with the Fitbit dashboard, continuous heart rate tracking with resting heart rate and heart rate trends over time, automatic exercise recognition which automatically recognizes and records continuous movement activities like biking, hiking and running and more.

There’s also a multi-sport mode for capturing specific activities like biking, cardio, running, weights and yoga, with real-time performance stats and even more accurate heart rate tracking, especially during high intensity workouts.


Priced at $199.95, the Fitbit Blaze is available for pre-order today at and tomorrow at major North American retailers, including Amazon, Best Buy, Brookstone, Dick’s Sporting Goods, Macy’s, Sports Authority, Target and Verizon, with global retail availability starting in March 2016.

A few bands and a collection of premium accessory bands and frames will be available at introduction, including $29.95 Classic high-performance elastomer bands in Black, Blue and Plum; $99.95 Luxe genuine leather bands paired with stainless steel display frames and available in Black, Mist Grey; and Camel and $129.95 Luxe stainless steel link band paired with a stainless steel display frame, available in Silver.

A full line of interchangeable accessories will be available in a variety of colors and styles with additional accessories coming soon.

For more information, check out the Fitbit website.

Source: Fitbit

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  • TechnoBuff

    Interesting concept.
    The wearable wars just got heated more with FItbit taking the lead and gradually encroaching on Apple watch price level.
    If Apple aims to dethrone Fitbit, it is best to reduce the price of the next Applewatch to $250!

    • Fanboy 

      Apple has never been in the business of competing in pricing with companies, and they’re doing just fine.

      • TechnoBuff

        Apple does but not directly….. release of lower specifications iphones is a way of competing if you know better.

        With subsidies ending from the likes of ATT and Verizon, Apple will be forced to compete in a few years

  • pnh

    I really miss my Fitbit since going to the Apple Watch but I think I’d miss the things that my Apple Watch can do that the Blaze can’t- phone calls, Apple Pay, endless Apps including weather, games, shopping. I do like the fact that the Blaze has a 5 day battery and a $199 price tag. Apple may not say they compete but this will put a little pressure on them.

    • therealjjohnson

      I miss the challenges with others via the Fitbit app. I wish apple had some way to connect with other users to challenge step goes etc

  • n0ahcruz3

    5 day battery life?! I am so getting this

  • imvaid

    More like “Fitbit Bezel” 🙂

  • therealjjohnson

    Not sure I would have purchased my Apple Watch if this was available. This is very nice.

    • Same. This provides way more for workouts which is what I thought I could get with Apple Watch.

  • Chindavon

    The shape of it looks kind of funny on the wrist. I like the price tho.

  • AwkwardApple

    Looks like all the cheap Chi com knock offs.

  • zoLa siWisa

    Still missing stand alone GPS. So for its not practical to run with the phone to actually see gps routes… It still an Apple Watch full copy. Just the name. Not that impress. Looks cool though. Not hating on it. I just feel like that’s what missing