Best Buy is now offering Apple’s super-svelte and forward-thinking 12″ Retina MacBook for only $999. That’s $300 off the original $1299 asking price.

This is definitely one of the best deals that I’ve seen thus far, and it even eclipses many of the iPad and Apple Watch deals that we’ve seen. If you’re in the market for an ultra-portable machine, then the 12″ MacBook should definitely be on your radar at this price.

This is such a great deal because so much money is being taken off a product that sells for less than $1500. Usually, the big discounts are reserved for items that are much more expensive than the MacBook.

All three colors are available for $999 at Best Buy:

The MacBook sports the following specs:

  • Fifth-generation Intel® Core™ M processor
  • Intel HD Graphics 5300
  • PCIe-based flash storage
  • 802.11ac Wi-Fi support
  • USB-C, USB 3.1 and DisplayPort interfaces
  • FaceTime camera
  • Thin, light design
  • High-resolution display
  • Up to 9 hours of wireless Web, up to 10 hours of iTunes movie playback

It’s not a speed machine by any means, so things like video rendering won’t be ideal, but it’s surprisingly capable in many other areas. The fact that it’s so thin, and sports a Retina screen is what makes this machine such a draw. It can also be charged via a typical battery pack via the machine’s USB Type-C port.

This probably isn’t that machine that you want to make your primary Mac, (though if you know me, that’s probably something I would do) but this is a Machine that works as a great secondary machine, perhaps as a compliment to a full sized desktop machine.

Would you consider getting down with the 12″ MacBook at this price?

  • Tim

    How are they getting these prices? Here in Europe any Apple reseller makes about 3% average on a device, and here’s Best Buy throwing a 25% discount.

    But then again, the cheapest Apple Watch here is $450.

    • techfreak23

      They aren’t getting any special prices. Everyone buys Apple products at the same cost. They’re selling them at a loss to get you into the store in the hopes that you will buy the things they do make money on to make up that loss.

      • Manuel Molina

        Depends on the item. It cost 200 or 189 to make an iPhone. 270 or so to make a plus. Selling at 650 – 750 here in the states is at 450 to 500 a gain. Only video game systems take a lost. The Xbox 1 at 300 is a lost until parts are cheaper. Wiiu at 300 2 years ago was a lost at the time. Time makes products cheaper from my understanding.

      • techfreak23

        You’re talking about Apple Stores’ margins. Resellers don’t have that cost. They only make about 8-10% on Apple products because of Apple’s tight control over pricing for their resellers. Also, for Apple, they aren’t really making that much because you’re not accounting for marketing, R&D, etc…

      • Manuel Molina

        I think we were speaking more on products selling at a lost when brought. Apple doesn’t sell their products at any lost unless it was with a contact, then the company (Verizon, Sprint), break Apple off for money.

      • techfreak23

        We weren’t talking about buying through Apple directly. They could sell it for $500 off and still make a profit whereas every other retailer would lose so much money. Apple themselves NEVER sell at a loss.

      • Manuel Molina

        I think you aren’t understanding. We never sell apple sells at a lost. I’m agreeing with you. Apple products don’t sell at a lost or ever will. Tech like gaming systems do.

      • techfreak23

        Best Buy is definitely losing money on this deal. The wholesale cost for that MacBook for resellers, not Apple Stores, is $1208. That means that Best Buy is LOSING $200…

      • Kaneki

        They are an Apple reseller. They get the products at a discounted price.

        Apple Authorized Reseller benefits:

        – Additional products discounts

        – Ability to deliver technical support as an Apple Authorized Service Provider (subject to authorization and availability of the services for the local market)

        – Easily order custom Mac configurations for your customers

        – Access sales and marketing materials

        – Help customers find you through the Reseller Locator on the Apple website

        – Receive specialized training on Apple products and technology

      • techfreak23

        I work for an authorized reseller and service provider… I know what the terms are, what resources are available, and I know what price EVERYONE (retailers that is. I guess I should have been more specific in my previous comment) pays for the products. Yes, it’s below what the full retail price is, but everyone pays 8-10% below that. Apple doesn’t give ANYONE any special treatment when it comes to that price because that’s their bottom line we’re talking about. Best Buy, Costco, Target, etc are selling those products at a loss when they do anything more than a 10% discount. As I said before, their hope is to get you into the store to buy the stuff that is high margin for them.

        It sucks because my work is one of the smaller retailers so we usually get the short end of the stick when new products come out or during the holidays because the big guys buy out all of the available stock. Although my store carries CTOs that none of the other big box retailers, including the Apple Stores, have in stock in the brick and mortar stores such as 8GB of RAM MacBook Airs or certain higher end models of iMacs/MacBook Pros.

      • Kaneki

        Stores selling products at a loss is not a new concept… I don’t see what the issue is…

        Calculating the NPV of selling at a loss with expected revenue from increased traffic in the store and online must of had a positive NPV and thus they did it…

        Nothing new here…

  • Tim

    Then again, the cheapest Apple Watch is $450 here.

  • Blip dude

    Tempting, but I know the next gen will be much better so I will wait for another 9-12 months before grabbing a new one.

    • Brent Shelton

      You could say that on any given day. ‘Oh the next gen will be out in a week/month/year and be so much better. I’ll just wait’. This one is great and at a smoking’ price.

      • Blip dude

        Sorry, not necessarily true. To give an example of what I mean: Yes, the 2016 MacBook Air will be better than the 2015 MacBook Air, but personally I would just go on eBay and buy a 2013 MacBook Air because the specs on that model would be perfect for me.

        Sure, I can buy this now, but I am confident that Apple will add another port the MacBook, which is why I will personally wait. Also, I hardly use my 2012 MacBook Pro as it is, so I may just go with an iPad Pro instead.

  • YoungRabbi

    iDownloadblog, why does your website always lag and load so slowly?

    • Because you need to upgrade something on your computer…

      • YoungRabbi

        its not even that, every other website loads normally but this website is always slow.

      • but it loads normally for a lot of other people, me included. It never loads slow or lags…

      • tariq

        Try using it on a mac then

    • Jackson Grong

      Because your processor is crying & struggling

    • Kaneki

      Get some new internet and use an adblocker. Newb. xD first day on the internet?

    • RelatedAddict

      If you have Adblock on, turn it off

  • I literally just bought it on Amazon 3 hours ago for full price. Great.

    • George

      You can still cancel it it hasn’t processed for shipping

      • Merman123

        Or return it.

    • Manuel Molina

      Tell Amazon you see it for a different price on BB; they will price match and give you the difference. Hit up the email customer service.

  • Manuel Molina

    The price should have been 999 from the start. 1200 for a thin weaker power MacBook is crazy.

    • techfreak23

      It’s priced the way it is because of the engineering that it took to make something that small. It’s actually not as underpowered as you would think. Apple likes to create solutions for problems that they created themselves in the attempt to make everything thinner and lighter. Only thing that’s a real piss off about it is the single USB-C port. I like to refer to it as the iPad of the laptops. It even makes the same sound as the iPads when you plug in the charger…

      • samyg

        All macs make the same sound when plugged in since a few updates ago, it’s nothing special to the MacBook 12″.

      • techfreak23

        They actually don’t… You have to enable that sound with a terminal command on every other model. The MacBook has it enabled by default.

      • Manuel Molina

        Apple likes to make money. Everyone knows this computer is not worth 1200. It’s not even close to 900. It’s a decent computer, but the air does everything this does at a better price, more Ram, battery and storage to boot.

      • techfreak23

        They cost the same $1300 when you configure the Air to match with 8GB of RAM and a 256GB SSD… It’s actually a pretty capable computer with a Retina Display. Only real downside for most people is the lack of connectivity.

      • Manuel Molina

        Got a Mac air with 8GB 256 SSD and 13 inch for 999. Fail to see your point on price. Air and MacBook are not even comparable when you consider actual power and what the air can do over the MacBook.

      • techfreak23

        You either got a crazy deal on it during a sale or you bought refurb or an older clearance model because they retail for $1299…

        And for most tasks, the two are very comparable. Unless you’re actually running benchmarks, you won’t really notice a difference in performance. I’ve run it through various scenarios of use in my day to day and it holds up extremely well. I would never get one though because of the lack of ports.

      • Kaneki

        Macbook air i7 8GB ram 128 GB $1149 😉

        i7 vs a mobile processor is a joke 🙂 This Macbook should be $699 at best. It’s basically a $1300 WEB BROWSER… lol. Probably can’t even render a 4k video in a decent time frame xD Macbook air is far better in every single aspect except the retina display…

        Anyone who thinks this is a good deal is clearly an Apple SHEEP.

  • Jake Platt

    Own this laptop. Love this laptop. Am excited to see what the generation will bring to this laptop.