Apple building in Longtan

A late evening report from Bloomberg’s Tim Culpan has shed a bit of light on Apple’s plans regarding the future of its display technology for iPhones, iPads, and other devices. Culpan’s report shows that Apple has opened a secret lab within a Taiwanese science park, and has no less than 50 engineers working on advanced versions of LCD and OLED display technology.

Apple’s goal, according to the report, is to create screens that are thinner, lighter, brighter, and more energy-efficient than the screen technology used in current production iPhones and iPads. The report emphasized Apple’s keen interest in OLED technology in particular, since it requires no backlight, a fact that can help meet the improvements in energy efficiency and thinness that the Cupertino firm is seeking.

Apple already has one OLED-sporting product in its lineup, the Apple Watch, which was the company’s first foray into OLED screens. It has yet to implement OLED technology in its larger devices, but from the sound of this report, it’s something that it’s strongly considering.

The Bloomberg report provides proof that Apple is indeed occupying the building, a space that Qualcomm had once occupied beginning back in 2008. The report makes note of an Apple logo on the wall behind the receptionist desk inside the building, an iMac with the standard Apple visitor registration screen, and employees on smoke breaks sporting Apple branded ID badges.

Official government documentation shows that Apple has indeed registered the location as the official Taiwanese headquarters for Apple LLC. The building is housed inside of Longtan Science Park, a popular place for other tech firms, and a location that’s a little over two dozen miles from downtown Taipei.

Be sure to read Culpan’s full report over at Bloomberg for the full breadth of the findings.

  • Cyber Jethro

    Most likely OLED. The latest generation of Amoled displays have been incredible.

  • Redha


    • (JailbreakQA) King Shoot

      I was just about to post the same thing. Jony Ive FTW!

  • askep3

    While that is true, increasing battery size is the brute force way to do it, look at the Galaxy s6, with its gigantic battery capacity and… Similar battery life and performance compared to the iPhone 6s.

    It’s better to improve and optimize other parts of the phone, while also increasing battery capacity, instead of only increasing battery.

    Edit: also, these efficient displays will probably look better!

  • @dongiuj

    Probably stole the idea from Sharp.

  • Chris Wagers

    Oh god they want to go thinner. How much thinner do they want these phones. I mean sure thinner screen bigger battery but any thinner to fragile in my opinion.

  • Stan

    Dont’t forget the “non color uniform and more yellow at the top side etc”

  • @dongiuj

    You don’t alter the petrol tank to make the car go further. You better develop the running parts to use less petrol.

  • iPhoneWINS